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Summary

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Title
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1 -Analytics - Running Ad Analytics
1 +Analytics - Running Ad Analytics (v12.x)
Parent
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1 -In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.caterina
1 +XWiki.melanie@one-count_com
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 + The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Banner Analytics feature enables you to save, view, or download detailed known and unknown impression statistics for advertisers and individual banners within a specified date range.
10 10  
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12 12  
13 13  The following lesson will provide instruction on using Banner Analytics to generate counts/lists.
14 14  
15 -=== OPEN THE BANNER ANALYTICS WINDOW ===
15 +=== OPENING THE BANNER ANALYTICS WINDOW ===
16 16  
17 -**Select ANALYTICS & DASHBOARD from the main menu.**
17 +=== Select ANALYTICS from the main menu. ===
18 18  
19 -\\
19 +[[image:attach:media_1446151040007.png||align="center"]]
20 20  
21 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
21 +=== Select Banner Analytics from the sub-menu. ===
22 22  
23 -**Select Banner from the sub-menu.**
23 +[[image:attach:media_1446152714558.png||align="center"]]
24 24  
25 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
26 -
27 27  This will bring you to the Banner Analytics main window. (See below.)
28 28  
29 29  === DEFINITIONS ===
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57 57  **Clicks -** The number of ads that were clicked on.
58 58  
59 59  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
60 -~*~*
61 -**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
58 + ~*~*
59 + **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
62 62  
63 63  *
64 64  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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83 83  
84 84  === FUNCTIONALITY ===
85 85  
86 -==== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ====
84 +=== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ===
87 87  
88 88  [[image:attach:media_1478546724100.png||align="center"]]
89 89  
90 -See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics]]for more detail on how to make selections.
88 +See Quick Start Guide - Banner Analtyics for more detail on how to make selections.
91 91  
92 -==== Click "Get Report" button ====
90 +=== Click "Get Report" button ===
93 93  
94 94  This will load the analytics report on the page. (See example below.)
95 95  
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96 96  [[image:attach:media_1478546944203.png||align="center"]]
97 97  
98 98  The Summary Report displays in three main sections:
99 -1) Aggregate data for all selected advertisers and campaigns
100 -2) Charts/graphical representation of key data
101 -3) Breakdown and detail of aggregate data
97 + 1) Aggregate data for all selected advertisers and campaigns
98 + 2) Charts/graphical representation of key data
99 + 3) Breakdown and detail of aggregate data
102 102  
103 103  The Summary Report breaks out applicable metrics by Known, Total, and Uniques.
104 104  
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113 113  
114 114  * See below for screenshots of Analytics detail with no MOAT data and with MOAT data.
115 115  
116 -==== Ad Analytics Detail – No MOAT Data ====
114 +=== Ad Analytics Detail – No MOAT Data ===
117 117  
118 118  [[image:attach:media_1478557248501.png||align="center"]]
119 119  
120 -==== Ad Analytics Detail – MOAT Data ====
118 +=== Ad Analytics Detail – MOAT Data ===
121 121  
122 122  [[image:attach:media_1478557136582.png||align="center"]]
123 123  
124 124  Notice the "MOAT" column in the Impressions, Views, and Avg. View Time columns. The MOAT column will only appear and populate if you are using MOAT and ONEcount has been configured to display the MOAT data.
125 -If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
123 + If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
126 126  
127 127  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
128 128  
129 -For DFP, the hierarchy is Advertiser, Campaign/Order, Line Item, Creative.
127 +For DFP, the heirarchy is Advertiser, Campaign/Order, Line Item, Creative.
130 130  
131 -For OpenX/Revive, the hierarchy is Advertiser, Campaign/Order, Creative.
132 -Because there are only 3 levels to this hierarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
129 +For OpenX/Revive, the heirarch is Advertiser, Campaign/Order, Creative.
130 +Because there are only 3 levels to this heirarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
133 133  
134 134  
135 135  
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137 137  {{/layout-cell}}
138 138  
139 139  {{layout-cell}}
140 -{{panel title="Search all Documentation:"}}
138 +**Search all Documentation:**
141 141  
142 142  
141 +
143 143  {{livesearch/}}
144 -{{/panel}}
145 145  
146 -{{panel title="Search ANALYTICS Documentation:"}}
144 +
147 147  
146 +**Search Analytics Documentation:**
148 148  
149 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
150 -{{/panel}}
151 151  
152 -{{panel title="On this page:"}}
153 153  
150 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
154 154  
155 -{{toc/}}
156 -{{/panel}}
152 +
157 157  
158 -{{panel title="More ANALYTICS Documentation:"}}
159 -{{expand}}
154 +{{expand title="More Analytics Documentation"}}
160 160  (% style="margin-left: 30.0px;" %)
161 161  (% style="color: rgb(0,51,102);" %)**Web Analytics**
162 162  
163 163  (% style="margin-left: 60.0px;" %)
164 -[[doc:Key Concepts - Web Analytics]]
165 165  
160 +
166 166  (% style="margin-left: 60.0px;" %)
167 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
162 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
168 168  
169 169  (% style="margin-left: 30.0px;" %)
170 170  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
171 171  
172 172  (% style="margin-left: 60.0px;" %)
173 -[[doc:Key Concepts - Ad Analytics]]
168 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
174 174  
175 175  (% style="margin-left: 60.0px;" %)
176 176  
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179 179  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
180 180  
181 181  (% style="margin-left: 60.0px;" %)
182 -[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
177 +Key Concepts - Email/Newsletter Analytics
183 183  
184 184  (% style="margin-left: 60.0px;" %)
185 -[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
180 +Running Email/Newsletter Analytics
186 186  
187 187  (% style="margin-left: 30.0px;" %)
188 188  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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191 191  (% style="margin-left: 60.0px;" %)
192 192  Running Form Tracking Analytics
193 193  
194 -\\
189 +
195 195  {{/expand}}
196 -{{/panel}}
197 -
198 -\\
199 -
200 -\\
201 -
202 -\\
203 203  {{/layout-cell}}
204 204  {{/layout-section}}
205 205  {{/layout}}
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1 +https://info.onecount.net//wiki/spaces/OD/pages/67114/Analytics - Running Ad Analytics (v12.x)