Last modified by caterina on 2022/02/04 15:32
From version 11.1
edited by caterina
on 2022/02/04 16:32
Change comment: There is no comment for this version
To version 8.1
edited by melanie@one-count_com
on 2016/12/15 13:06
Change comment: There is no comment for this version

Summary

Details

Page properties
Title
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1 -Analytics - Running Ad Analytics
1 +Analytics - Running Ad Analytics (v12.x)
Parent
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1 -In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.caterina
1 +XWiki.melanie@one-count_com
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 + The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Banner Analytics feature enables you to save, view, or download detailed known and unknown impression statistics for advertisers and individual banners within a specified date range.
10 10  
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14 14  
15 15  === OPEN THE BANNER ANALYTICS WINDOW ===
16 16  
17 -**Select ANALYTICS & DASHBOARD from the main menu.**
17 +**Select ANALYTICS from the main menu.**
18 18  
19 -\\
19 +[[image:attach:media_1446151040007.png||align="center"]]
20 20  
21 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
21 +
22 22  
23 -**Select Banner from the sub-menu.**
23 +**Select Banner Analytics from the sub-menu.**
24 24  
25 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
25 +[[image:attach:media_1446152714558.png||align="center"]]
26 26  
27 27  This will bring you to the Banner Analytics main window. (See below.)
28 28  
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57 57  **Clicks -** The number of ads that were clicked on.
58 58  
59 59  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
60 -~*~*
61 -**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
60 + ~*~*
61 + **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
62 62  
63 63  *
64 64  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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87 87  
88 88  [[image:attach:media_1478546724100.png||align="center"]]
89 89  
90 -See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics]]for more detail on how to make selections.
90 +See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics (v12\.x)]]for more detail on how to make selections.
91 91  
92 92  ==== Click "Get Report" button ====
93 93  
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96 96  [[image:attach:media_1478546944203.png||align="center"]]
97 97  
98 98  The Summary Report displays in three main sections:
99 -1) Aggregate data for all selected advertisers and campaigns
100 -2) Charts/graphical representation of key data
101 -3) Breakdown and detail of aggregate data
99 + 1) Aggregate data for all selected advertisers and campaigns
100 + 2) Charts/graphical representation of key data
101 + 3) Breakdown and detail of aggregate data
102 102  
103 103  The Summary Report breaks out applicable metrics by Known, Total, and Uniques.
104 104  
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122 122  [[image:attach:media_1478557136582.png||align="center"]]
123 123  
124 124  Notice the "MOAT" column in the Impressions, Views, and Avg. View Time columns. The MOAT column will only appear and populate if you are using MOAT and ONEcount has been configured to display the MOAT data.
125 -If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
125 + If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
126 126  
127 127  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
128 128  
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161 161  (% style="color: rgb(0,51,102);" %)**Web Analytics**
162 162  
163 163  (% style="margin-left: 60.0px;" %)
164 -[[doc:Key Concepts - Web Analytics]]
164 +[[Key Concepts - Web Analytics>>doc:Key Concepts - Web Analytics (v12\.x)]]
165 165  
166 166  (% style="margin-left: 60.0px;" %)
167 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
167 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
168 168  
169 169  (% style="margin-left: 30.0px;" %)
170 170  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
171 171  
172 172  (% style="margin-left: 60.0px;" %)
173 -[[doc:Key Concepts - Ad Analytics]]
173 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
174 174  
175 175  (% style="margin-left: 60.0px;" %)
176 176  
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179 179  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
180 180  
181 181  (% style="margin-left: 60.0px;" %)
182 -[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
182 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics (v12\.x)]]
183 183  
184 184  (% style="margin-left: 60.0px;" %)
185 -[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
185 +Running Email/Newsletter Analytics
186 186  
187 187  (% style="margin-left: 30.0px;" %)
188 188  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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191 191  (% style="margin-left: 60.0px;" %)
192 192  Running Form Tracking Analytics
193 193  
194 -\\
194 +
195 195  {{/expand}}
196 196  {{/panel}}
197 197  
198 -\\
198 +
199 199  
200 -\\
200 +
201 201  
202 -\\
202 +
203 203  {{/layout-cell}}
204 204  {{/layout-section}}
205 205  {{/layout}}
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id
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1 -67010
1 +67635
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67010/Analytics - Running Ad Analytics
1 +https://info.onecount.net//wiki/spaces/OD/pages/67635/Analytics - Running Ad Analytics (v12.x)