Last modified by caterina on 2022/02/04 15:32
From version 3.1
edited by melanie@one-count_com
on 2016/12/08 12:16
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To version 11.1
edited by caterina
on 2022/02/04 16:32
Change comment: There is no comment for this version

Summary

Details

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1 -Analytics - Running Ad Analytics (v12.x)
1 +Analytics - Running Ad Analytics
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1 +In-Depth Analytics – Web, Banner, Email, Form
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1 -XWiki.melanie@one-count_com
1 +XWiki.caterina
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1 +{{layout}}
2 +{{layout-section ac:type="two_right_sidebar"}}
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1 1  
2 2  
3 3  {{id name="Start ScreenSteps Content"/}}
4 - The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 +The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
5 5  
6 6  The Banner Analytics feature enables you to save, view, or download detailed known and unknown impression statistics for advertisers and individual banners within a specified date range.
7 7  
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9 9  
10 10  The following lesson will provide instruction on using Banner Analytics to generate counts/lists.
11 11  
12 -=== OPENING THE BANNER ANALYTICS WINDOW ===
15 +=== OPEN THE BANNER ANALYTICS WINDOW ===
13 13  
14 -=== Select ANALYTICS from the main menu. ===
17 +**Select ANALYTICS & DASHBOARD from the main menu.**
15 15  
16 -[[image:attach:media_1446151040007.png||align="center"]]
19 +\\
17 17  
18 -=== Select Banner Analytics from the sub-menu. ===
21 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
19 19  
20 -[[image:attach:media_1446152714558.png||align="center"]]
23 +**Select Banner from the sub-menu.**
21 21  
25 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
26 +
22 22  This will bring you to the Banner Analytics main window. (See below.)
23 23  
24 24  === DEFINITIONS ===
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52 52  **Clicks -** The number of ads that were clicked on.
53 53  
54 54  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
55 - ~*~*
56 - **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
60 +~*~*
61 +**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
57 57  
58 58  *
59 59  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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78 78  
79 79  === FUNCTIONALITY ===
80 80  
81 -=== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ===
86 +==== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ====
82 82  
83 83  [[image:attach:media_1478546724100.png||align="center"]]
84 84  
85 -See Quick Start Guide - Banner Analtyics for more detail on how to make selections.
90 +See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics]]for more detail on how to make selections.
86 86  
87 -=== Click "Get Report" button ===
92 +==== Click "Get Report" button ====
88 88  
89 89  This will load the analytics report on the page. (See example below.)
90 90  
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91 91  [[image:attach:media_1478546944203.png||align="center"]]
92 92  
93 93  The Summary Report displays in three main sections:
94 - 1) Aggregate data for all selected advertisers and campaigns
95 - 2) Charts/graphical representation of key data
96 - 3) Breakdown and detail of aggregate data
99 +1) Aggregate data for all selected advertisers and campaigns
100 +2) Charts/graphical representation of key data
101 +3) Breakdown and detail of aggregate data
97 97  
98 98  The Summary Report breaks out applicable metrics by Known, Total, and Uniques.
99 99  
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108 108  
109 109  * See below for screenshots of Analytics detail with no MOAT data and with MOAT data.
110 110  
111 -=== Ad Analytics Detail – No MOAT Data ===
116 +==== Ad Analytics Detail – No MOAT Data ====
112 112  
113 113  [[image:attach:media_1478557248501.png||align="center"]]
114 114  
115 -=== Ad Analytics Detail – MOAT Data ===
120 +==== Ad Analytics Detail – MOAT Data ====
116 116  
117 117  [[image:attach:media_1478557136582.png||align="center"]]
118 118  
119 119  Notice the "MOAT" column in the Impressions, Views, and Avg. View Time columns. The MOAT column will only appear and populate if you are using MOAT and ONEcount has been configured to display the MOAT data.
120 - If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
125 +If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
121 121  
122 122  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
123 123  
124 -For DFP, the heirarchy is Advertiser, Campaign/Order, Line Item, Creative.
129 +For DFP, the hierarchy is Advertiser, Campaign/Order, Line Item, Creative.
125 125  
126 -For OpenX/Revive, the heirarch is Advertiser, Campaign/Order, Creative.
127 -Because there are only 3 levels to this heirarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
131 +For OpenX/Revive, the hierarchy is Advertiser, Campaign/Order, Creative.
132 +Because there are only 3 levels to this hierarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
128 128  
129 129  
130 130  
131 131  {{id name="End ScreenSteps Content"/}}
137 +{{/layout-cell}}
138 +
139 +{{layout-cell}}
140 +{{panel title="Search all Documentation:"}}
141 +
142 +
143 +{{livesearch/}}
144 +{{/panel}}
145 +
146 +{{panel title="Search ANALYTICS Documentation:"}}
147 +
148 +
149 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
150 +{{/panel}}
151 +
152 +{{panel title="On this page:"}}
153 +
154 +
155 +{{toc/}}
156 +{{/panel}}
157 +
158 +{{panel title="More ANALYTICS Documentation:"}}
159 +{{expand}}
160 +(% style="margin-left: 30.0px;" %)
161 +(% style="color: rgb(0,51,102);" %)**Web Analytics**
162 +
163 +(% style="margin-left: 60.0px;" %)
164 +[[doc:Key Concepts - Web Analytics]]
165 +
166 +(% style="margin-left: 60.0px;" %)
167 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
168 +
169 +(% style="margin-left: 30.0px;" %)
170 +(% style="color: rgb(0,51,102);" %)**Ad Analytics**
171 +
172 +(% style="margin-left: 60.0px;" %)
173 +[[doc:Key Concepts - Ad Analytics]]
174 +
175 +(% style="margin-left: 60.0px;" %)
176 +
177 +
178 +(% style="margin-left: 30.0px;" %)
179 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
180 +
181 +(% style="margin-left: 60.0px;" %)
182 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
183 +
184 +(% style="margin-left: 60.0px;" %)
185 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
186 +
187 +(% style="margin-left: 30.0px;" %)
188 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
189 +**
190 +
191 +(% style="margin-left: 60.0px;" %)
192 +Running Form Tracking Analytics
193 +
194 +\\
195 +{{/expand}}
196 +{{/panel}}
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204 +{{/layout-section}}
205 +{{/layout}}
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67039/Analytics - Running Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67010/Analytics - Running Ad Analytics