Last modified by caterina on 2022/02/04 15:32
From version 3.1
edited by melanie@one-count_com
on 2016/12/08 12:16
Change comment: There is no comment for this version
To version 8.1
edited by melanie@one-count_com
on 2016/12/15 13:06
Change comment: There is no comment for this version

Summary

Details

Page properties
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1 +{{layout}}
2 +{{layout-section ac:type="two_right_sidebar"}}
3 +{{layout-cell}}
1 1  
2 2  
3 3  {{id name="Start ScreenSteps Content"/}}
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9 9  
10 10  The following lesson will provide instruction on using Banner Analytics to generate counts/lists.
11 11  
12 -=== OPENING THE BANNER ANALYTICS WINDOW ===
15 +=== OPEN THE BANNER ANALYTICS WINDOW ===
13 13  
14 -=== Select ANALYTICS from the main menu. ===
17 +**Select ANALYTICS from the main menu.**
15 15  
16 16  [[image:attach:media_1446151040007.png||align="center"]]
17 17  
18 -=== Select Banner Analytics from the sub-menu. ===
21 +
19 19  
23 +**Select Banner Analytics from the sub-menu.**
24 +
20 20  [[image:attach:media_1446152714558.png||align="center"]]
21 21  
22 22  This will bring you to the Banner Analytics main window. (See below.)
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78 78  
79 79  === FUNCTIONALITY ===
80 80  
81 -=== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ===
86 +==== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ====
82 82  
83 83  [[image:attach:media_1478546724100.png||align="center"]]
84 84  
85 -See Quick Start Guide - Banner Analtyics for more detail on how to make selections.
90 +See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics (v12\.x)]]for more detail on how to make selections.
86 86  
87 -=== Click "Get Report" button ===
92 +==== Click "Get Report" button ====
88 88  
89 89  This will load the analytics report on the page. (See example below.)
90 90  
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108 108  
109 109  * See below for screenshots of Analytics detail with no MOAT data and with MOAT data.
110 110  
111 -=== Ad Analytics Detail – No MOAT Data ===
116 +==== Ad Analytics Detail – No MOAT Data ====
112 112  
113 113  [[image:attach:media_1478557248501.png||align="center"]]
114 114  
115 -=== Ad Analytics Detail – MOAT Data ===
120 +==== Ad Analytics Detail – MOAT Data ====
116 116  
117 117  [[image:attach:media_1478557136582.png||align="center"]]
118 118  
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121 121  
122 122  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
123 123  
124 -For DFP, the heirarchy is Advertiser, Campaign/Order, Line Item, Creative.
129 +For DFP, the hierarchy is Advertiser, Campaign/Order, Line Item, Creative.
125 125  
126 -For OpenX/Revive, the heirarch is Advertiser, Campaign/Order, Creative.
127 -Because there are only 3 levels to this heirarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
131 +For OpenX/Revive, the hierarchy is Advertiser, Campaign/Order, Creative.
132 +Because there are only 3 levels to this hierarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
128 128  
129 129  
130 130  
131 131  {{id name="End ScreenSteps Content"/}}
137 +{{/layout-cell}}
138 +
139 +{{layout-cell}}
140 +{{panel title="Search all Documentation:"}}
141 +
142 +
143 +{{livesearch/}}
144 +{{/panel}}
145 +
146 +{{panel title="Search ANALYTICS Documentation:"}}
147 +
148 +
149 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
150 +{{/panel}}
151 +
152 +{{panel title="On this page:"}}
153 +
154 +
155 +{{toc/}}
156 +{{/panel}}
157 +
158 +{{panel title="More ANALYTICS Documentation:"}}
159 +{{expand}}
160 +(% style="margin-left: 30.0px;" %)
161 +(% style="color: rgb(0,51,102);" %)**Web Analytics**
162 +
163 +(% style="margin-left: 60.0px;" %)
164 +[[Key Concepts - Web Analytics>>doc:Key Concepts - Web Analytics (v12\.x)]]
165 +
166 +(% style="margin-left: 60.0px;" %)
167 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
168 +
169 +(% style="margin-left: 30.0px;" %)
170 +(% style="color: rgb(0,51,102);" %)**Ad Analytics**
171 +
172 +(% style="margin-left: 60.0px;" %)
173 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
174 +
175 +(% style="margin-left: 60.0px;" %)
176 +
177 +
178 +(% style="margin-left: 30.0px;" %)
179 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
180 +
181 +(% style="margin-left: 60.0px;" %)
182 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics (v12\.x)]]
183 +
184 +(% style="margin-left: 60.0px;" %)
185 +Running Email/Newsletter Analytics
186 +
187 +(% style="margin-left: 30.0px;" %)
188 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
189 +**
190 +
191 +(% style="margin-left: 60.0px;" %)
192 +Running Form Tracking Analytics
193 +
194 +
195 +{{/expand}}
196 +{{/panel}}
197 +
198 +
199 +
200 +
201 +
202 +
203 +{{/layout-cell}}
204 +{{/layout-section}}
205 +{{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -67039
1 +67635
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67039/Analytics - Running Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67635/Analytics - Running Ad Analytics (v12.x)