Last modified by caterina on 2022/02/04 15:32
From version 4.1
edited by melanie@one-count_com
on 2016/12/08 12:42
Change comment: There is no comment for this version
To version 9.1
edited by melanie@one-count_com
on 2016/12/15 13:30
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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12 12  
13 13  The following lesson will provide instruction on using Banner Analytics to generate counts/lists.
14 14  
15 -=== OPENING THE BANNER ANALYTICS WINDOW ===
15 +=== OPEN THE BANNER ANALYTICS WINDOW ===
16 16  
17 -=== Select ANALYTICS from the main menu. ===
17 +**Select ANALYTICS from the main menu.**
18 18  
19 19  [[image:attach:media_1446151040007.png||align="center"]]
20 20  
21 -=== Select Banner Analytics from the sub-menu. ===
21 +
22 22  
23 +**Select Banner Analytics from the sub-menu.**
24 +
23 23  [[image:attach:media_1446152714558.png||align="center"]]
24 24  
25 25  This will bring you to the Banner Analytics main window. (See below.)
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81 81  
82 82  === FUNCTIONALITY ===
83 83  
84 -=== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ===
86 +==== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ====
85 85  
86 86  [[image:attach:media_1478546724100.png||align="center"]]
87 87  
88 -See Quick Start Guide - Banner Analtyics for more detail on how to make selections.
90 +See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics (v12\.x)]]for more detail on how to make selections.
89 89  
90 -=== Click "Get Report" button ===
92 +==== Click "Get Report" button ====
91 91  
92 92  This will load the analytics report on the page. (See example below.)
93 93  
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111 111  
112 112  * See below for screenshots of Analytics detail with no MOAT data and with MOAT data.
113 113  
114 -=== Ad Analytics Detail – No MOAT Data ===
116 +==== Ad Analytics Detail – No MOAT Data ====
115 115  
116 116  [[image:attach:media_1478557248501.png||align="center"]]
117 117  
118 -=== Ad Analytics Detail – MOAT Data ===
120 +==== Ad Analytics Detail – MOAT Data ====
119 119  
120 120  [[image:attach:media_1478557136582.png||align="center"]]
121 121  
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124 124  
125 125  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
126 126  
127 -For DFP, the heirarchy is Advertiser, Campaign/Order, Line Item, Creative.
129 +For DFP, the hierarchy is Advertiser, Campaign/Order, Line Item, Creative.
128 128  
129 -For OpenX/Revive, the heirarch is Advertiser, Campaign/Order, Creative.
130 -Because there are only 3 levels to this heirarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
131 +For OpenX/Revive, the hierarchy is Advertiser, Campaign/Order, Creative.
132 +Because there are only 3 levels to this hierarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
131 131  
132 132  
133 133  
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135 135  {{/layout-cell}}
136 136  
137 137  {{layout-cell}}
138 -**Search all Documentation:**
140 +{{panel title="Search all Documentation:"}}
139 139  
140 140  
141 -
142 142  {{livesearch/}}
144 +{{/panel}}
143 143  
144 -
146 +{{panel title="Search ANALYTICS Documentation:"}}
145 145  
146 -**Search Analytics Documentation:**
147 147  
149 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
150 +{{/panel}}
148 148  
152 +{{panel title="On this page:"}}
149 149  
150 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
151 151  
152 -
155 +{{toc/}}
156 +{{/panel}}
153 153  
154 -{{expand title="More Analytics Documentation"}}
158 +{{panel title="More ANALYTICS Documentation:"}}
159 +{{expand}}
155 155  (% style="margin-left: 30.0px;" %)
156 156  (% style="color: rgb(0,51,102);" %)**Web Analytics**
157 157  
158 158  (% style="margin-left: 60.0px;" %)
164 +[[Key Concepts - Web Analytics>>doc:Key Concepts - Web Analytics (v12\.x)]]
159 159  
160 -
161 161  (% style="margin-left: 60.0px;" %)
162 162  [[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
163 163  
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174 174  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
175 175  
176 176  (% style="margin-left: 60.0px;" %)
177 -Key Concepts - Email/Newsletter Analytics
182 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
178 178  
179 179  (% style="margin-left: 60.0px;" %)
180 -Running Email/Newsletter Analytics
185 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
181 181  
182 182  (% style="margin-left: 30.0px;" %)
183 183  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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188 188  
189 189  
190 190  {{/expand}}
196 +{{/panel}}
197 +
198 +
199 +
200 +
201 +
202 +
191 191  {{/layout-cell}}
192 192  {{/layout-section}}
193 193  {{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -67114
1 +11927718
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67114/Analytics - Running Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/11927718/Analytics - Running Ad Analytics (v12.x)