Last modified by caterina on 2022/02/04 15:32
From version 5.1
edited by melanie@one-count_com
on 2016/12/08 13:24
Change comment: There is no comment for this version
To version 10.1
edited by caterina
on 2022/02/04 15:32
Change comment: There is no comment for this version

Summary

Details

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Title
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1 -Analytics - Running Ad Analytics (v12.x)
1 +Analytics - Running Ad Analytics
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1 +In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.melanie@one-count_com
1 +XWiki.caterina
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 - The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 +The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Banner Analytics feature enables you to save, view, or download detailed known and unknown impression statistics for advertisers and individual banners within a specified date range.
10 10  
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12 12  
13 13  The following lesson will provide instruction on using Banner Analytics to generate counts/lists.
14 14  
15 -=== OPENING THE BANNER ANALYTICS WINDOW ===
15 +=== OPEN THE BANNER ANALYTICS WINDOW ===
16 16  
17 -=== Select ANALYTICS from the main menu. ===
17 +**Select ANALYTICS & DASHBOARD from the main menu.**
18 18  
19 -[[image:attach:media_1446151040007.png||align="center"]]
19 +\\
20 20  
21 -=== Select Banner Analytics from the sub-menu. ===
21 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
22 22  
23 -[[image:attach:media_1446152714558.png||align="center"]]
23 +**Select Banner from the sub-menu.**
24 24  
25 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
26 +
25 25  This will bring you to the Banner Analytics main window. (See below.)
26 26  
27 27  === DEFINITIONS ===
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55 55  **Clicks -** The number of ads that were clicked on.
56 56  
57 57  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
58 - ~*~*
59 - **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
60 +~*~*
61 +**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
60 60  
61 61  *
62 62  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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81 81  
82 82  === FUNCTIONALITY ===
83 83  
84 -=== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ===
86 +==== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ====
85 85  
86 86  [[image:attach:media_1478546724100.png||align="center"]]
87 87  
88 -See Quick Start Guide - Banner Analtyics for more detail on how to make selections.
90 +See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics]]for more detail on how to make selections.
89 89  
90 -=== Click "Get Report" button ===
92 +==== Click "Get Report" button ====
91 91  
92 92  This will load the analytics report on the page. (See example below.)
93 93  
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94 94  [[image:attach:media_1478546944203.png||align="center"]]
95 95  
96 96  The Summary Report displays in three main sections:
97 - 1) Aggregate data for all selected advertisers and campaigns
98 - 2) Charts/graphical representation of key data
99 - 3) Breakdown and detail of aggregate data
99 +1) Aggregate data for all selected advertisers and campaigns
100 +2) Charts/graphical representation of key data
101 +3) Breakdown and detail of aggregate data
100 100  
101 101  The Summary Report breaks out applicable metrics by Known, Total, and Uniques.
102 102  
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111 111  
112 112  * See below for screenshots of Analytics detail with no MOAT data and with MOAT data.
113 113  
114 -=== Ad Analytics Detail – No MOAT Data ===
116 +==== Ad Analytics Detail – No MOAT Data ====
115 115  
116 116  [[image:attach:media_1478557248501.png||align="center"]]
117 117  
118 -=== Ad Analytics Detail – MOAT Data ===
120 +==== Ad Analytics Detail – MOAT Data ====
119 119  
120 120  [[image:attach:media_1478557136582.png||align="center"]]
121 121  
122 122  Notice the "MOAT" column in the Impressions, Views, and Avg. View Time columns. The MOAT column will only appear and populate if you are using MOAT and ONEcount has been configured to display the MOAT data.
123 - If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
125 +If you do not use MOAT and/or your ONEcount system isn't configured to pull MOAT data in, you won't see a "MOAT" column. (see previous screenshot)
124 124  
125 125  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
126 126  
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135 135  {{/layout-cell}}
136 136  
137 137  {{layout-cell}}
138 -**Search all Documentation:**
140 +{{panel title="Search all Documentation:"}}
139 139  
140 140  
141 -
142 142  {{livesearch/}}
144 +{{/panel}}
143 143  
144 -
146 +{{panel title="Search ANALYTICS Documentation:"}}
145 145  
146 -**Search Analytics Documentation:**
147 147  
149 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
150 +{{/panel}}
148 148  
152 +{{panel title="On this page:"}}
149 149  
150 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
151 151  
152 -
155 +{{toc/}}
156 +{{/panel}}
153 153  
154 -{{expand title="More Analytics Documentation"}}
158 +{{panel title="More ANALYTICS Documentation:"}}
159 +{{expand}}
155 155  (% style="margin-left: 30.0px;" %)
156 156  (% style="color: rgb(0,51,102);" %)**Web Analytics**
157 157  
158 158  (% style="margin-left: 60.0px;" %)
164 +[[doc:Key Concepts - Web Analytics]]
159 159  
160 -
161 161  (% style="margin-left: 60.0px;" %)
162 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
167 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
163 163  
164 164  (% style="margin-left: 30.0px;" %)
165 165  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
166 166  
167 167  (% style="margin-left: 60.0px;" %)
168 -[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
173 +[[doc:Key Concepts - Ad Analytics]]
169 169  
170 170  (% style="margin-left: 60.0px;" %)
171 171  
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174 174  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
175 175  
176 176  (% style="margin-left: 60.0px;" %)
177 -Key Concepts - Email/Newsletter Analytics
182 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
178 178  
179 179  (% style="margin-left: 60.0px;" %)
180 -Running Email/Newsletter Analytics
185 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
181 181  
182 182  (% style="margin-left: 30.0px;" %)
183 183  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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186 186  (% style="margin-left: 60.0px;" %)
187 187  Running Form Tracking Analytics
188 188  
189 -
194 +\\
190 190  {{/expand}}
196 +{{/panel}}
197 +
198 +\\
199 +
200 +\\
201 +
202 +\\
191 191  {{/layout-cell}}
192 192  {{/layout-section}}
193 193  {{/layout}}
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67505/Analytics - Running Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67010/Analytics - Running Ad Analytics