Last modified by caterina on 2022/02/04 15:32
From version 8.1
edited by melanie@one-count_com
on 2016/12/15 13:06
Change comment: There is no comment for this version
To version 3.1
edited by melanie@one-count_com
on 2016/12/08 12:16
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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1 -{{layout}}
2 -{{layout-section ac:type="two_right_sidebar"}}
3 -{{layout-cell}}
4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
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12 12  
13 13  The following lesson will provide instruction on using Banner Analytics to generate counts/lists.
14 14  
15 -=== OPEN THE BANNER ANALYTICS WINDOW ===
12 +=== OPENING THE BANNER ANALYTICS WINDOW ===
16 16  
17 -**Select ANALYTICS from the main menu.**
14 +=== Select ANALYTICS from the main menu. ===
18 18  
19 19  [[image:attach:media_1446151040007.png||align="center"]]
20 20  
21 -
18 +=== Select Banner Analytics from the sub-menu. ===
22 22  
23 -**Select Banner Analytics from the sub-menu.**
24 -
25 25  [[image:attach:media_1446152714558.png||align="center"]]
26 26  
27 27  This will bring you to the Banner Analytics main window. (See below.)
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83 83  
84 84  === FUNCTIONALITY ===
85 85  
86 -==== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ====
81 +=== Select site, advertiser, campaign/order, and line item (DFP only) and set date range. ===
87 87  
88 88  [[image:attach:media_1478546724100.png||align="center"]]
89 89  
90 -See [[Key Concepts - Ad Analtyics >>doc:Key Concepts - Ad Analytics (v12\.x)]]for more detail on how to make selections.
85 +See Quick Start Guide - Banner Analtyics for more detail on how to make selections.
91 91  
92 -==== Click "Get Report" button ====
87 +=== Click "Get Report" button ===
93 93  
94 94  This will load the analytics report on the page. (See example below.)
95 95  
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113 113  
114 114  * See below for screenshots of Analytics detail with no MOAT data and with MOAT data.
115 115  
116 -==== Ad Analytics Detail – No MOAT Data ====
111 +=== Ad Analytics Detail – No MOAT Data ===
117 117  
118 118  [[image:attach:media_1478557248501.png||align="center"]]
119 119  
120 -==== Ad Analytics Detail – MOAT Data ====
115 +=== Ad Analytics Detail – MOAT Data ===
121 121  
122 122  [[image:attach:media_1478557136582.png||align="center"]]
123 123  
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126 126  
127 127  Clicking on the + icon beside the advertiser name will expand to show campaigns/orders, line items, and individual creatives for each selected banner campaign.
128 128  
129 -For DFP, the hierarchy is Advertiser, Campaign/Order, Line Item, Creative.
124 +For DFP, the heirarchy is Advertiser, Campaign/Order, Line Item, Creative.
130 130  
131 -For OpenX/Revive, the hierarchy is Advertiser, Campaign/Order, Creative.
132 -Because there are only 3 levels to this hierarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
126 +For OpenX/Revive, the heirarch is Advertiser, Campaign/Order, Creative.
127 +Because there are only 3 levels to this heirarchy (OpenX/Revive doesn't haveLine Item), the word "Default" will appear instead of the Line Item name. (See screenshot below.)
133 133  
134 134  
135 135  
136 136  {{id name="End ScreenSteps Content"/}}
137 -{{/layout-cell}}
138 -
139 -{{layout-cell}}
140 -{{panel title="Search all Documentation:"}}
141 -
142 -
143 -{{livesearch/}}
144 -{{/panel}}
145 -
146 -{{panel title="Search ANALYTICS Documentation:"}}
147 -
148 -
149 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
150 -{{/panel}}
151 -
152 -{{panel title="On this page:"}}
153 -
154 -
155 -{{toc/}}
156 -{{/panel}}
157 -
158 -{{panel title="More ANALYTICS Documentation:"}}
159 -{{expand}}
160 -(% style="margin-left: 30.0px;" %)
161 -(% style="color: rgb(0,51,102);" %)**Web Analytics**
162 -
163 -(% style="margin-left: 60.0px;" %)
164 -[[Key Concepts - Web Analytics>>doc:Key Concepts - Web Analytics (v12\.x)]]
165 -
166 -(% style="margin-left: 60.0px;" %)
167 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
168 -
169 -(% style="margin-left: 30.0px;" %)
170 -(% style="color: rgb(0,51,102);" %)**Ad Analytics**
171 -
172 -(% style="margin-left: 60.0px;" %)
173 -[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
174 -
175 -(% style="margin-left: 60.0px;" %)
176 -
177 -
178 -(% style="margin-left: 30.0px;" %)
179 -(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
180 -
181 -(% style="margin-left: 60.0px;" %)
182 -[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics (v12\.x)]]
183 -
184 -(% style="margin-left: 60.0px;" %)
185 -Running Email/Newsletter Analytics
186 -
187 -(% style="margin-left: 30.0px;" %)
188 -(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
189 -**
190 -
191 -(% style="margin-left: 60.0px;" %)
192 -Running Form Tracking Analytics
193 -
194 -
195 -{{/expand}}
196 -{{/panel}}
197 -
198 -
199 -
200 -
201 -
202 -
203 -{{/layout-cell}}
204 -{{/layout-section}}
205 -{{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -67635
1 +67039
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67635/Analytics - Running Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67039/Analytics - Running Ad Analytics (v12.x)