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Changes for page Email Engine Sender Score

Last modified by Admin User on 2025/05/29 16:35
From version 2.1
edited by melanie@one-count_com
on 2016/12/13 12:22
Change comment: There is no comment for this version
To version 10.2
edited by Admin User
on 2025/05/29 16:35
Change comment: Renamed back-links.

Summary

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Title
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1 -Email Engine and Sender Score (v12.x)
1 +Email Engine Sender Score
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1 +ONEcount Customer Documentation
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1 -XWiki.melanie@one-count_com
1 +XWiki.admin
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7 + When you start using the ONEcount Email Engine, you will get a pair of "clean" ip addresses for sending mail. This means that they have no sender score.
8 +If you used a third-party ESP previously, your mail was sent from a pool of 12 to 48 IP addresses that are used to send a **lot** of bulk mail from a **lot** of companies, and so you have a shared sender score. This could be good or bad.
9 +
10 +When you start sending from ONEcount, you will be the first, and those IP addresses will be clean.
11 +
12 +In order to get the best possible delivery, following are a few points:
13 +
14 +1) Try to keep the FROM and the "Sender" of your messages the same on ONEcount as they were on your previous system
15 +
16 +2) Make sure that you have valid SPF records configured before sending your first mail
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18 +3) Your open rates will dip for about two weeks after you start sending messages through the new IP addresses.
19 +
20 +4) To maximize your score, send your most-opened e-mails out through ONEcount for at least two weeks.
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22 +* Some publishers worry about the dip, so they send sponsored e-mails through ONEcount for the first two weeks. If these don't have high open rates, you wind up with a bad sender score.
23 +* Instead, send your messages with the highest open rates. This tells ReturnPath and the major ISPs that messages coming from these IP addresses are valuable and it will get you a higher score.
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72 +[[Job List>>doc:Utilities - Job List]]
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Confluence.Code.ConfluencePageClass[0]
id
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1 -67183
1 +67182
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67183/Email Engine and Sender Score (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67182/Email Engine Sender Score