Changes for page Email Engine Sender Score

Last modified by steven@one-count_com on 2018/07/10 16:39
From version 2.1
edited by melanie@one-count_com
on 2016/12/13 12:22
Change comment: There is no comment for this version
To version 6.1
edited by melanie@one-count_com
on 2016/12/13 13:11
Change comment: There is no comment for this version

Summary

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1 -Email Engine and Sender Score (v12.x)
1 +Email Engine Sender Score (v12.x)
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7 + When you start using the ONEcount Email Engine, you will get a pair of "clean" ip addresses for sending mail. This means that they have no sender score.
8 +If you used a third-party ESP previously, your mail was sent from a pool of 12 to 48 IP addresses that are used to send a **lot** of bulk mail from a **lot** of companies, and so you have a shared sender score. This could be good or bad.
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10 +When you start sending from ONEcount, you will be the first, and those IP addresses will be clean.
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12 +In order to get the best possible delivery, following are a few points:
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14 +1) Try to keep the FROM and the "Sender" of your messages the same on ONEcount as they were on your previous system
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16 +2) Make sure that you have valid SPF records configured before sending your first mail
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18 +3) Your open rates will dip for about two weeks after you start sending messages through the new IP addresses.
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20 +4) To maximize your score, send your most-opened e-mails out through ONEcount for at least two weeks.
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22 +* Some publishers worry about the dip, so they send sponsored e-mails through ONEcount for the first two weeks. If these don't have high open rates, you wind up with a bad sender score.
23 +* Instead, send your messages with the highest open rates. This tells ReturnPath and the major ISPs that messages coming from these IP addresses are valuable and it will get you a higher score.
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Confluence.Code.ConfluencePageClass[0]
id
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1 -67183
1 +67315
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67183/Email Engine and Sender Score (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67315/Email Engine Sender Score (v12.x)