Changes for page How-To Info:
Last modified by Admin on 2023/08/14 16:49
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... ... @@ -2,18 +2,12 @@ 2 2 3 3 === Segment & Target Users === 4 4 5 -T here are three stepstotargetingwebsitevisitorsandcustomers:5 +To target a specific group of users within your audience, simply create a segment and then tie a specific action to that segment. 6 6 7 - 1)Createauser**Segment**–Thisisthe"who"thatwill be targeted7 +The process involves four steps, all of which tie together to form a single targeting solution. 8 8 9 - 2) Createthe**Action**–Thisisthe "what" willhappentothetargeted users9 +Here are some examples of targeting scenarios you might find useful: 10 10 11 -3) Create a **Target**, which connects a specific **Segment** to a specific **Action** 12 - 13 -You can create one **Segment**, and **Target** it with multiple **Actions**. In other words, you can create a **Segment** of repeat customers and **Target** them with both a Pop-Up offer **Action** and a banner ad **Action** through your DFP integration. 14 - 15 -Likewise, you can create multiple **Segments** that are all **Targeted** with the same **Action**. In other words, you can create a **Segment** of repeat customers in Arizona and a **Segment** of repeat customers from Florida, and **Target** both **Segments** with the same Pop-up **Action**. 16 - 17 17 [[Target your customers based on the types of products they have purchased>>url:http://info.onecount.net/display/OD/Target+Customers+Based+On+Prior+Purchases||shape="rect"]] 18 18 19 19 [[Target users who have visited your web site X times>>doc:Target users who have viewed X articles on your web site]] ... ... @@ -20,14 +20,20 @@ 20 20 21 21 Target users who have abandoned a ONEcount form 22 22 23 -[[Target users who have not renewed their subscription>>doc:Target users whose subscription has expired or will expire soon]] 17 +[[Target users who are expiring and have not renewed their subscription>>doc:Target users whose subscription has expired or will expire soon]] 24 24 19 +[[Create a Lead-Gen Campaign for an Advertiser or Sponsor>>url:http://info.onecount.net/display/OD/Create+a+Lead+Generation+Campaign||shape="rect"]] 20 + 25 25 [[Target new customers with an e-mail>>doc:Target New Customers With An E-mail]] 26 26 27 - Targetuserswho see a banner adwithane-mailreminder23 +[[Convert Readers Into Advertisers>>doc:Convert Readers to Advertisers]] 28 28 25 +[[Advertiser Report: Provide Advertiser's With a List of People Who Saw Their Ads>>doc:How To Download An Advertiser Report]] 26 + 29 29 \\ 30 30 29 +\\ 30 + 31 31 === Set Up Registration, Gating & Paywalls === 32 32 33 33 Here is a list of steps required for gating, paywall and registration. ... ... @@ -42,24 +42,30 @@ 42 42 43 43 5) Set up merchant gateway if needed: If you are going to accept credit card payments for your registration/subscriptions, you will need to select one of our credit card processors. 44 44 45 -6) [[Create Subscription/Registration form for web products>>doc: OCDEV.NewFormbuilder]]: These forms will automatically appear when a user clicks on a gated asset45 +6) [[Create Subscription/Registration form for web products>>doc:Form Builder]]: These forms will automatically appear when a user clicks on a gated asset 46 46 47 -7)[[ Configure Thank You e-mails for forms (in form builder)>>doc: OCDEV.NewFormbuilder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu47 +7)[[ Configure Thank You e-mails for forms (in form builder)>>doc:Form Builder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu 48 48 49 -8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page, the Thank You page after transactions are executed, etc. 49 +8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page, the Thank You page after transactions are executed (explained [[here>>url:http://info.onecount.net/display/OD/Utilities++-+Configuration+Manager||shape="rect"]]), etc. 50 50 51 -9) [[Create a customer preferences form>>doc: OCDEV.NewFormbuilder]]: This is basically a form where the user can update their information and subscribe/unsubscribe to products.51 +9) [[Create a customer preferences form>>doc:Form Builder]]: This is basically a form where the user can update their information and subscribe/unsubscribe to products. 52 52 53 53 10) Create Login/Logout links on the web site: These are embedded in your web site. 54 54 55 55 [[Other stuff you will need>>doc:ONEcount Javascript Widgets]] 56 56 57 +[[Sample Paywall Flow: Free → Registered → Paid>>doc:OD.Sample Paywall Scenario: Free -> Registration -> Pay]] 58 + 57 57 \\ 58 58 59 - **Troubleshooting ONEcount/Google Ad Manager integration[[doc:Troubleshooting ONEcountGoogle Ad Manager Hand-Off]]**61 +\\ 60 60 61 61 **[[Using ONEcount in a Single Sign-On Environment: SAML Server>>doc:ONEcount SAML Server]]** 62 62 65 +=== **How to SFTP To ONEcount** === 66 + 67 +In order to comply with security protocols, ONEcount doesn't allow connections via FTP, only SFTP. For info on how to connect from Mac or Windows, check [[here.>>url:https://cat.pdx.edu/platforms/windows/remote-access/using-sftp-for-remote-file-transfer-from-windows/||shape="rect"]] 68 + 63 63 \\ 64 64 65 65 \\
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