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Summary

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2 2  
3 3  === Segment & Target Users ===
4 4  
5 -To target a specific group of users within your audience, simply create a segment and then tie a specific action to that segment.
5 +There are three steps to targeting web site visitors and customers:
6 6  
7 -The process involves four steps, all of which tie together to form a single targeting solution.
7 +1) Create a user **Segment**–This is the "who" that will be targeted
8 8  
9 -Here are some examples of targeting scenarios you might find useful:
9 +2) Create the **Action**–This is the "what" will happen to the targeted users
10 10  
11 -[[Target your customers based on the types of products they have purchased>>url:http://info.onecount.net/display/OD/Target+Customers+Based+On+Prior+Purchases||shape="rect"]]
11 +3) Create a **Target**, which connects a specific **Segment** to a specific **Action**
12 12  
13 -[[Target users who have visited your web site X times>>doc:Target users who have viewed X articles on your web site]]
13 +You can create one **Segment**, and **Target** it with multiple **Actions**. In other words, you can create a **Segment** of repeat customers and **Target** them with both a Pop-Up offer **Action** and a banner ad **Action** through your DFP integration.
14 14  
15 -Target users who have abandoned a ONEcount form
15 +Likewise, you can create multiple **Segments** that are all **Targeted** with the same **Action**. In other words, you can create a **Segment** of repeat customers in Arizona and a **Segment** of repeat customers from Florida, and **Target** both **Segments** with the same Pop-up **Action**.
16 16  
17 -[[Target users who are expiring and have not renewed their subscription>>doc:Target users whose subscription has expired or will expire soon]]
17 +Target your customers based on the types of products they have purchased
18 18  
19 -[[Create a Lead-Gen Campaign for an Advertiser or Sponsor>>url:http://info.onecount.net/display/OD/Create+a+Led+Generation+Campaign+From+a+URL-based+Asset||shape="rect"]]
19 +Target new customers with an e-mail
20 20  
21 -[[Target new customers with an e-mail>>doc:Target New Customers With An E-mail]]
22 -
23 -[[Convert Readers Into Advertisers>>doc:Convert Readers to Advertisers]]
24 -
25 25  Target users who see a banner ad with an e-mail reminder
26 26  
27 27  \\
28 28  
29 -=== Set Up Registration, Gating & Paywalls ===
30 -
31 -Here is a list of steps required for gating, paywall and registration.
32 -
33 -1) [[Create Required Demographic Questions>>doc:Demographics - Create and Manage Demographic Fields in Your Database]]: Add any specific demographics required for your installation
34 -
35 -2) [[Create Source Codes for transactions>>doc:Source Codes - How to Create and Manage Source Codes]]: Source codes are used to track the source of a transaction. You'll use these to figure out where your registrations are coming from
36 -
37 -3) [[Create Products for web site gate>>doc:DU.How to Create a Product]]: A product is an asset that is protected by ONEcount. It can be a web URL, a newsletter, a file, etc.
38 -
39 -4) [[Create Packages for web site gating and other products>>doc:Packages - How to Manage Packages]]: A package is a collection of products plus one or more terms. So if you want to create a bundle of two products, or one or more products for a specific time-period.
40 -
41 -5) Set up merchant gateway if needed: If you are going to accept credit card payments for your registration/subscriptions, you will need to select one of our credit card processors.
42 -
43 -6) [[Create Subscription/Registration form for web products>>doc:OCDEV.New Form builder]]: These forms will automatically appear when a user clicks on a gated asset
44 -
45 -7)[[ Configure Thank You e-mails for forms (in form builder)>>doc:OCDEV.New Form builder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu
46 -
47 -8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page, the Thank You page after transactions are executed, etc.
48 -
49 -9) [[Create a customer preferences form>>doc:OCDEV.New Form builder]]: This is basically a form where the user can update their information and subscribe/unsubscribe to products.
50 -
51 -10) Create Login/Logout links on the web site: These are embedded in your web site.
52 -
53 -[[Other stuff you will need>>doc:ONEcount Javascript Widgets]]
54 -
55 -[[Sample Paywall Flow: Free → Registered → Paid>>doc:OD.Sample Paywall Scenario: Free -> Registration -> Pay]]
56 -
57 57  \\
58 58  
59 -**Troubleshooting ONEcount/Google Ad Manager integration[[doc:Troubleshooting ONEcountGoogle Ad Manager Hand-Off]]**
60 -
61 -**[[Using ONEcount in a Single Sign-On Environment: SAML Server>>doc:ONEcount SAML Server]]**
62 -
63 -\\
64 -
65 -\\
66 -
67 -\\
68 -
69 -\\
70 -
71 71  Target
72 72  
73 73  \\
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1 -62521437
1 +23331704
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1 -https://info.onecount.net//wiki/spaces/OD/pages/62521437/How-To Info:
1 +https://info.onecount.net//wiki/spaces/OD/pages/23331704/How-To Info: