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Summary

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2 2  
3 3  === Segment & Target Users ===
4 4  
5 -To target a specific group of users within your audience, simply create a segment and then tie a specific action to that segment.
5 +There are three steps to targeting web site visitors and customers:
6 6  
7 -The process involves four steps, all of which tie together to form a single targeting solution.
7 +1) Create a user **Segment**–This is the "who" that will be targeted
8 8  
9 -Here are some examples of targeting scenarios you might find useful:
9 +2) Create the **Action**–This is the "what" will happen to the targeted users
10 10  
11 -[[Target your customers based on the types of products they have purchased>>url:http://info.onecount.net/display/OD/Target+Customers+Based+On+Prior+Purchases||shape="rect"]]
11 +3) Create a **Target**, which connects a specific **Segment** to a specific **Action**
12 12  
13 -[[Target users who have visited your web site X times>>doc:Target users who have viewed X articles on your web site]]
13 +You can create one **Segment**, and **Target** it with multiple **Actions**. In other words, you can create a **Segment** of repeat customers and **Target** them with both a Pop-Up offer **Action** and a banner ad **Action** through your DFP integration.
14 14  
15 -Target users who have abandoned a ONEcount form
15 +Likewise, you can create multiple **Segments** that are all **Targeted** with the same **Action**. In other words, you can create a **Segment** of repeat customers in Arizona and a **Segment** of repeat customers from Florida, and **Target** both **Segments** with the same Pop-up **Action**.
16 16  
17 -[[Target users who are expiring and have not renewed their subscription>>doc:Target users whose subscription has expired or will expire soon]]
17 +[[Target your customers based on the types of products they have purchased>>url:http://info.onecount.net/display/OD/Target+Customers+Based+On+Prior+Purchases||shape="rect"]]
18 18  
19 -[[Create a Lead-Gen Campaign for an Advertiser or Sponsor>>url:http://info.onecount.net/display/OD/Create+a+Led+Generation+Campaign+From+a+URL-based+Asset||shape="rect"]]
19 +Target users who have visited your web site X times
20 20  
21 -[[Target new customers with an e-mail>>doc:Target New Customers With An E-mail]]
21 +Target users who have abandoned a ONEcount form
22 22  
23 -[[Convert Readers Into Advertisers>>doc:Convert Readers to Advertisers]]
23 +Target users who have not renewed their subscription
24 24  
25 -[[Advertiser Report: Provide Advertiser's With a List of People Who Saw Their Ads>>doc:How To Download An Advertiser Report]]
25 +Target new customers with an e-mail
26 26  
27 -\\
27 +Target users who see a banner ad with an e-mail reminder
28 28  
29 29  \\
30 30  
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44 44  
45 45  6) [[Create Subscription/Registration form for web products>>doc:OCDEV.New Form builder]]: These forms will automatically appear when a user clicks on a gated asset
46 46  
47 -7)[[ Configure Thank You e-mails for forms (in form builder)>>doc:New Form Builder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu
47 +7)[[ Configure Thank You e-mails for forms (in form builder)>>doc:OCDEV.New Form builder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu
48 48  
49 -8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page (explained [[here>>url:http://info.onecount.net/display/OD/Utilities++-+Configuration+Manager||shape="rect"]]), the Thank You page after transactions are executed, etc.
49 +8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page, the Thank You page after transactions are executed, etc.
50 50  
51 51  9) [[Create a customer preferences form>>doc:OCDEV.New Form builder]]: This is basically a form where the user can update their information and subscribe/unsubscribe to products.
52 52  
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54 54  
55 55  [[Other stuff you will need>>doc:ONEcount Javascript Widgets]]
56 56  
57 -[[Sample Paywall Flow: Free → Registered → Paid>>doc:OD.Sample Paywall Scenario: Free -> Registration -> Pay]]
58 -
59 59  \\
60 60  
61 -\\
59 +**Troubleshooting ONEcount/Google Ad Manager integration[[doc:Troubleshooting ONEcountGoogle Ad Manager Hand-Off]]**
62 62  
63 63  **[[Using ONEcount in a Single Sign-On Environment: SAML Server>>doc:ONEcount SAML Server]]**
64 64  
65 -=== **How to SFTP To ONEcount** ===
66 -
67 -In order to comply with security protocols, ONEcount doesn't allow connections via FTP, only SFTP. For info on how to connect from Mac or Windows, check [[here.>>url:https://cat.pdx.edu/platforms/windows/remote-access/using-sftp-for-remote-file-transfer-from-windows/||shape="rect"]]
68 -
69 69  \\
70 70  
71 71  \\
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1 -66715676
1 +36667424
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1 -https://info.onecount.net//wiki/spaces/OD/pages/66715676/How-To Info:
1 +https://info.onecount.net//wiki/spaces/OD/pages/36667424/How-To Info: