Changes for page How-To Info:
Last modified by Admin on 2023/08/14 16:49
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... ... @@ -2,78 +2,28 @@ 2 2 3 3 === Segment & Target Users === 4 4 5 -T o targetaspecific group of userswithin youraudience,simplycreateasegmentandthentieaspecific actionto thatsegment.5 +There are three steps to targeting web site visitors and customers: 6 6 7 - Theprocess involvesfoursteps,all of whichtietogethertoformasingle targeting solution.7 +1) Create a user **Segment**–This is the "who" that will be targeted 8 8 9 - Hereresomeexamplesoftargetingscenariosyoumightfind useful:9 +2) Create the **Action**–This is the "what" will happen to the targeted users 10 10 11 - [[Targetyour customersbasedon theypesofproductsthey havepurchased>>url:http://info.onecount.net/display/OD/Target+Customers+Based+On+Prior+Purchases||shape="rect"]]11 +3) Create a **Target**, which connects a specific **Segment** to a specific **Action** 12 12 13 - [[Targetuserswhohavevisited yourwebsiteXtimes>>doc:TargetuserswhohaveviewedXarticleson yourwebsite]]13 +You can create one **Segment**, and **Target** it with multiple **Actions**. In other words, you can create a **Segment** of repeat customers and **Target** them with both a Pop-Up offer **Action** and a banner ad **Action** through your DFP integration. 14 14 15 - Target userswho have abandoned aONEcount form15 +Likewise, you can create multiple **Segments** that are all **Targeted** with the same **Action**. In other words, you can create a **Segment** of repeat customers in Arizona and a **Segment** of repeat customers from Florida, and **Target** both **Segments** with the same Pop-up **Action**. 16 16 17 - [[Target userswhoareexpiringandhave not renewedtheirsubscription>>doc:Targetuserswhosesubscriptionhasxpiredor will expire soon]]17 +Target your customers based on the types of products they have purchased 18 18 19 - [[Createa Lead-GenCampaign for an Advertiseror Sponsor>>url:http://info.onecount.net/display/OD/Create+a+Lead+Generation+Campaign||shape="rect"]]19 +Target new customers with an e-mail 20 20 21 - [[Targetnew customers withane-mail>>doc:TargetNewCustomersWithAnE-mail]]21 +Target users who see a banner ad with an e-mail reminder 22 22 23 -[[Convert Readers Into Advertisers>>doc:Convert Readers to Advertisers]] 24 - 25 -[[Advertiser Report: Provide Advertiser's With a List of People Who Saw Their Ads>>doc:How To Download An Advertiser Report]] 26 - 27 27 \\ 28 28 29 29 \\ 30 30 31 -=== Set Up Registration, Gating & Paywalls === 32 - 33 -Here is a list of steps required for gating, paywall and registration. 34 - 35 -1) [[Create Required Demographic Questions>>doc:Demographics - Create and Manage Demographic Fields in Your Database]]: Add any specific demographics required for your installation 36 - 37 -2) [[Create Source Codes for transactions>>doc:Source Codes - How to Create and Manage Source Codes]]: Source codes are used to track the source of a transaction. You'll use these to figure out where your registrations are coming from 38 - 39 -3) [[Create Products for web site gate>>doc:DU.How to Create a Product]]: A product is an asset that is protected by ONEcount. It can be a web URL, a newsletter, a file, etc. 40 - 41 -4) [[Create Packages for web site gating and other products>>doc:Packages - How to Manage Packages]]: A package is a collection of products plus one or more terms. So if you want to create a bundle of two products, or one or more products for a specific time-period. 42 - 43 -5) Set up merchant gateway if needed: If you are going to accept credit card payments for your registration/subscriptions, you will need to select one of our credit card processors. 44 - 45 -6) [[Create Subscription/Registration form for web products>>doc:Form Builder]]: These forms will automatically appear when a user clicks on a gated asset 46 - 47 -7)[[ Configure Thank You e-mails for forms (in form builder)>>doc:Form Builder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu 48 - 49 -8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page, the Thank You page after transactions are executed (explained [[here>>url:http://info.onecount.net/display/OD/Utilities++-+Configuration+Manager||shape="rect"]]), etc. 50 - 51 -9) [[Create a customer preferences form>>doc:Form Builder]]: This is basically a form where the user can update their information and subscribe/unsubscribe to products. 52 - 53 -10) Create Login/Logout links on the web site: These are embedded in your web site. 54 - 55 -[[Other stuff you will need>>doc:ONEcount Javascript Widgets]] 56 - 57 -[[Sample Paywall Flow: Free → Registered → Paid>>doc:OD.Sample Paywall Scenario: Free -> Registration -> Pay]] 58 - 59 -\\ 60 - 61 -\\ 62 - 63 -**[[Using ONEcount in a Single Sign-On Environment: SAML Server>>doc:ONEcount SAML Server]]** 64 - 65 -=== **How to SFTP To ONEcount** === 66 - 67 -In order to comply with security protocols, ONEcount doesn't allow connections via FTP, only SFTP. For info on how to connect from Mac or Windows, check [[here.>>url:https://cat.pdx.edu/platforms/windows/remote-access/using-sftp-for-remote-file-transfer-from-windows/||shape="rect"]] 68 - 69 -\\ 70 - 71 -\\ 72 - 73 -\\ 74 - 75 -\\ 76 - 77 77 Target 78 78 79 79 \\
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