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... ... @@ -1,27 +1,69 @@ 1 -Here are step-by-step instructions on how to to perform various steps with ONEcount.1 +Here are step-by-step instructions on how to to perform various tasks with ONEcount. 2 2 3 +=== Segment & Target Users === 4 + 5 +To target a specific group of users within your audience, simply create a segment and then tie a specific action to that segment. 6 + 7 +The process involves four steps, all of which tie together to form a single targeting solution. 8 + 9 +Here are some examples of targeting scenarios you might find useful: 10 + 11 +[[Target your customers based on the types of products they have purchased>>url:http://info.onecount.net/display/OD/Target+Customers+Based+On+Prior+Purchases||shape="rect"]] 12 + 13 +[[Target users who have visited your web site X times>>doc:Target users who have viewed X articles on your web site]] 14 + 15 +Target users who have abandoned a ONEcount form 16 + 17 +[[Target users who are expiring and have not renewed their subscription>>doc:Target users whose subscription has expired or will expire soon]] 18 + 19 +[[Target new customers with an e-mail>>doc:Target New Customers With An E-mail]] 20 + 21 +Target users who see a banner ad with an e-mail reminder 22 + 3 3 \\ 4 4 5 - Therearehreestepstotargetingwebsite visitorsand customers:25 +=== Set Up Registration, Gating & Paywalls === 6 6 7 - 1) Createauser**Segment**βThis is the"who"that willbe targeted27 +Here is a list of steps required for gating, paywall and registration. 8 8 9 - 2) Createthe**Action**βThisisthe"what"willhappento thetargeted users29 +1) [[Create Required Demographic Questions>>doc:Demographics - Create and Manage Demographic Fields in Your Database]]: Add any specific demographics required for your installation 10 10 11 - 3) Createa**Target**,whichconnects a specific**Segment**to a specific**Action**31 +2) [[Create Source Codes for transactions>>doc:Source Codes - How to Create and Manage Source Codes]]: Source codes are used to track the source of a transaction. You'll use these to figure out where your registrations are coming from 12 12 13 - Youcan create one **Segment**,and **Target**itwithmultiple**Actions**.Inotherwords,youcan create a**Segment**ofrepeatcustomersand**Target**themwithboth a Pop-Upoffer **Action**andabannerad**Action**throughyourDFP integration.33 +3) [[Create Products for web site gate>>doc:DU.How to Create a Product]]: A product is an asset that is protected by ONEcount. It can be a web URL, a newsletter, a file, etc. 14 14 15 - Likewise,you can createmultiple **Segments**that areall **Targeted**with thesame **Action**.In otherwords,youcan create a**Segment**ofrepeatcustomersinArizonaand a **Segment**ofrepeatcustomersfromFlorida,and **Target**both**Segments**withthesamePop-up**Action**.35 +4) [[Create Packages for web site gating and other products>>doc:Packages - How to Manage Packages]]: A package is a collection of products plus one or more terms. So if you want to create a bundle of two products, or one or more products for a specific time-period. 16 16 17 - Targetyourcustomersbased on the typesofproducts theyhavepurchased37 +5) Set up merchant gateway if needed: If you are going to accept credit card payments for your registration/subscriptions, you will need to select one of our credit card processors. 18 18 39 +6) [[Create Subscription/Registration form for web products>>doc:OCDEV.New Form builder]]: These forms will automatically appear when a user clicks on a gated asset 40 + 41 +7)[[ Configure Thank You e-mails for forms (in form builder)>>doc:OCDEV.New Form builder]]: These are defined in the form builder. They can also be configured globally in the Config Manager on the Utilities Menu 42 + 43 +8) [[Create brand for lookup/login pages and thank you pages>>doc:Overriding LookupLogin Page Settings]]: [[(SEE ALSO)>>doc:Forms - How to EnableDisable LookupLogin Page]] The brand impacts a lot of automatically-generated pages, like the login/lookup page, the Thank You page after transactions are executed, etc. 44 + 45 +9) [[Create a customer preferences form>>doc:OCDEV.New Form builder]]: This is basically a form where the user can update their information and subscribe/unsubscribe to products. 46 + 47 +10) Create Login/Logout links on the web site: These are embedded in your web site. 48 + 49 +[[Other stuff you will need>>doc:ONEcount Javascript Widgets]] 50 + 51 +[[Sample Paywall Flow: Free β Registered β Paid>>doc:OD.Sample Paywall Scenario: Free -> Registration -> Pay]] 52 + 19 19 \\ 20 20 21 -T arget newcustomers55 +**Troubleshooting ONEcount/Google Ad Manager integration[[doc:Troubleshooting ONEcountGoogle Ad Manager Hand-Off]]** 22 22 57 +**[[Using ONEcount in a Single Sign-On Environment: SAML Server>>doc:ONEcount SAML Server]]** 58 + 23 23 \\ 24 24 61 +\\ 62 + 63 +\\ 64 + 65 +\\ 66 + 25 25 Target 26 26 27 27 \\
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