Last modified by caterina on 2022/02/04 15:33
From version 11.1
edited by caterina
on 2022/02/04 15:33
Change comment: There is no comment for this version
To version 10.1
edited by melanie@one-count_com
on 2016/12/15 12:31
Change comment: There is no comment for this version

Summary

Details

Page properties
Title
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1 -Key Concepts - Newsletter Analytics
1 +Key Concepts - Newsletter Analytics (v12.x)
Parent
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1 -In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.caterina
1 +XWiki.melanie@one-count_com
Content
... ... @@ -4,7 +4,7 @@
4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 + The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Newsletter Analytics feature enables you to save, view, or download detailed sent/delivery and open/click statistics for each of your newsletters within a specified date range.
10 10  
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52 52  
53 53  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.**
54 54  
55 -\\
55 +
56 56  
57 57  === OPEN THE NEWSLETTER ANALYTICS WINDOW ===
58 58  
59 -**Select ANALYTICS & DASHBOARD from the main menu.**
59 +**Select ANALYTICS from the main menu.**
60 60  
61 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
61 +[[image:attach:media_1444677744101.png||align="center"]]
62 62  
63 -\\
63 +
64 64  
65 65  **Select NEWSLETTER from the sub-menu.**
66 66  
67 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 5.png||thumbnail="true" height="250"]]
67 +
68 68  
69 69  This will bring you to the Newsletter Analytics main window.
70 70  
71 -\\
71 +
72 72  
73 -\\
73 +
74 74  
75 75  === OPTIONS FOR SELECTING CRITERIA ===
76 76  
77 77  [[image:attach:Screen Shot 2016-12-15 at 11.44.28 AM.png||width="950" align="center"]]
78 78  
79 -\\
79 +
80 80  
81 81  Note that clicking on "Get Report" without making any selections for newsletter list or message will generate a summary report of ALL lists and messages/campaigns.
82 82  
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86 86  
87 87  ==== [[image:attach:media_1444679740904.png||align="center"]] ====
88 88  
89 -\\
89 +
90 90  
91 91  ==== 2 - Select Newsletter List ====
92 92  
93 93  Clicking in the "Select Newsletter List" field will present a drop-down of emai/newsletter lists on which to run analytics. Click on a list(s) to select it or "Select All" for all lists.
94 94  
95 -\\
95 +
96 96  
97 97  [[image:attach:Screen Shot 2016-12-15 at 11.48.23 AM.png||align="center" height="250"]]
98 98  
99 -\\
99 +
100 100  
101 -\\
101 +
102 102  
103 103  ==== 3 - Select Message ====
104 104  
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106 106  
107 107  [[image:attach:Screen Shot 2016-12-15 at 11.50.01 AM.png||align="center"]]
108 108  
109 -\\
109 +
110 110  
111 111  ==== 5 - Get Report ====
112 112  
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118 118  
119 119  (% style="margin-left: 30.0px;" %)
120 120  1) Aggregate data for all selected campaigns
121 -2) Charts/graphical representation of key data
122 -3) Breakdown and detail of aggregate data
121 + 2) Charts/graphical representation of key data
122 + 3) Breakdown and detail of aggregate data
123 123  
124 124  === SHARED REPORT FEATURES, ICONS, AND OPTIONS ===
125 125  
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155 155  [[image:attach:media_1445282050887.png||align="center"]]
156 156  
157 157  You can refine/filter your report by using the following search options and entering the value in the blank field:
158 -With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
159 -With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
160 -With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
158 + With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
159 + With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
160 + With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
161 161  
162 162  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
163 163  
164 164  With > Page Title > Begns With > Departments
165 -With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
165 + With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
166 166  
167 167  [[image:attach:media_1445282114879.png||align="center"]]
168 168  
169 169  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
170 -To remove an option, click on the blue "x" the right of the value field.
170 + To remove an option, click on the blue "x" the right of the value field.
171 171  
172 172  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
173 173  
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181 181  ==== Known | Unknown | Total ====
182 182  
183 183  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
184 -**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
185 -**Total** = ~*~* Known + Unknown counts
184 + **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
185 + **Total** = ~*~* Known + Unknown counts
186 186  
187 187  
188 188  
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220 220  (% style="color: rgb(0,51,102);" %)**Web Analytics**
221 221  
222 222  (% style="margin-left: 60.0px;" %)
223 -[[doc:Key Concepts - Web Analytics]]
223 +[[Key Concepts - Web Analytics>>doc:Key Concepts - Web Analytics (v12\.x)]]
224 224  
225 225  (% style="margin-left: 60.0px;" %)
226 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
226 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
227 227  
228 228  (% style="margin-left: 30.0px;" %)
229 229  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
230 230  
231 231  (% style="margin-left: 60.0px;" %)
232 -[[doc:Key Concepts - Ad Analytics]]
232 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
233 233  
234 234  (% style="margin-left: 60.0px;" %)
235 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
235 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
236 236  
237 237  (% style="margin-left: 30.0px;" %)
238 238  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
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250 250  (% style="margin-left: 60.0px;" %)
251 251  Running Form Tracking Analytics
252 252  
253 -\\
253 +
254 254  {{/expand}}
255 255  {{/panel}}
256 256  
257 -\\
257 +
258 258  
259 -\\
259 +
260 260  
261 -\\
261 +
262 262  {{/layout-cell}}
263 263  {{/layout-section}}
264 264  {{/layout}}
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Confluence.Code.ConfluencePageClass[0]
id
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1 -67578
1 +11927717
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67578/Key Concepts - Newsletter Analytics
1 +https://info.onecount.net//wiki/spaces/OD/pages/11927717/Key Concepts - Newsletter Analytics (v12.x)