Last modified by Admin on 2021/02/11 16:22
From version 1.1
edited by melanie@one-count_com
on 2016/11/09 16:30
Change comment: There is no comment for this version
To version 13.1
edited by Admin
on 2021/02/11 17:22
Change comment: There is no comment for this version

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1 -DFP Small Business -- Create Key/Value Pair for Ad Targeting
1 +Ad Manager 360 -- Create Key/Value Pair for Ad Targeting
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1 +System Setup Detail and Technical Information
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1 -XWiki.melanie@one-count_com
1 +XWiki.Admin
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7 +(% style="color: rgb(128,128,128);" %)//Targeting in Google's Ad Manager 360 is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in GAM 360 for custom targeting and add it to your  GAM line item, then set up a persona in ONEcount's Target Engine.//
8 +
9 +=== Create Key / Value Pair ===
10 +
11 +[[image:attach:GAM360-Key-Value-Pairs.png||width="600"]]
12 +
13 +\\
14 +
15 +For information on how to apply a Key-value pair to a line item or creative, visit this link:
16 +
17 +[[https:~~/~~/support.google.com/admanager/answer/177381?hl=en>>url:https://support.google.com/admanager/answer/177381?hl=en||shape="rect"]]
18 +
19 +=== Troubleshooting ===
20 +
21 +If your targets are not working as expected, check out this [[Troubleshooting Document>>url:http://info.onecount.net/pages/viewpage.action?pageId=23331757||shape="rect"]].
22 +
23 +=== Set up a Segment and Target Action in ONEcount ===
24 +
25 +Create an Ad Targeting Action using the defined key-value pair .
26 +
27 +Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
28 +
29 +That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
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GAM360-Key-Value-Pairs.png
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1 -https://info.onecount.net//wiki/spaces/OD/pages/65876/DFP Small Business -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65873/Ad Manager 360 -- Create Key/Value Pair for Ad Targeting