Last modified by Admin on 2021/02/11 16:22
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7 (% style="color: rgb(128,128,128);" %)//Targeting in Google's Ad Manager 360 is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in GAM 360 for custom targeting and add it to your  GAM line item, then set up a persona in ONEcount's Target Engine.//
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9 === Create Key / Value Pair ===
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11 [[image:attach:GAM360-Key-Value-Pairs.png||width="600"]]
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15 For information on how to apply a Key-value pair to a line item or creative, visit this link:
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17 [[https:~~/~~/support.google.com/admanager/answer/177381?hl=en>>url:https://support.google.com/admanager/answer/177381?hl=en||shape="rect"]]
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19 === Troubleshooting ===
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21 If your targets are not working as expected, check out this [[Troubleshooting Document>>url:http://info.onecount.net/pages/viewpage.action?pageId=23331757||shape="rect"]].
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23 === Set up a Segment and Target Action in ONEcount ===
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25 Create an Ad Targeting Action using the defined key-value pair .
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27 Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
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29 That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
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