Last modified by Admin on 2021/02/11 16:22
From version 1.1
edited by melanie@one-count_com
on 2016/11/09 16:30
Change comment: There is no comment for this version
To version 3.1
edited by melanie@one-count_com
on 2016/11/09 16:30
Change comment: There is no comment for this version

Summary

Details

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1 +
2 +
3 +{{id name="Start ScreenSteps Content"/}}
4 + Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.
5 +
6 +=== Create Key / Value Pair ===
7 +
8 +[[image:attach:media_1468947324489.png||align="center"]]
9 +
10 +~1. Click on "Inventory".
11 + 2. Select "Key-values".
12 + 3. Click on the "New Key" button. This will open the "Key-values: New key-values targeting" window, as shown below.
13 +
14 +[[image:attach:media_1468947476819.png||align="center"]]
15 +
16 +~1. Define a key name, e.g. advertiser.
17 + 2. For "Values type", check "Users will select frompredefined targeting values.
18 + 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
19 +
20 +Save the key/value pair. This pair can now be attached to a line item and used to target ads.
21 +
22 +_For more information on defining key-values please visit: [[https:~~/~~/support.google.com/dfp_sb/answer/2983838?hl=en_>>url:https://support.google.com/dfp_sb/answer/2983838?hl=en_||rel="nofollow" shape="rect" class="external-link"]]
23 +
24 +=== Attach Key / Value Pair to Line Item ===
25 +
26 +Navigate to Line Items (Delivery > Line Items) and create a new line item or edit an existing one.
27 +
28 +Setup is the same as any other line item, with the addition of two things:
29 +
30 +~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
31 +
32 +2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step:
33 +
34 +* Select "key-values"
35 +* Pick the key-value pair created in above step and save. If there are multiple custom criteria, use AND logic.
36 +
37 +=== Set up a Segment and Target Action in ONEcount ===
38 +
39 +Create an Ad Targeting Action using the defined key-value pair .
40 +
41 +Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
42 +
43 +That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
44 +
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47 +{{id name="End ScreenSteps Content"/}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -65876
1 +65877
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/65876/DFP Small Business -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65877/DFP Small Business -- Create Key/Value Pair for Ad Targeting