Last modified by Admin on 2021/02/11 16:22
From version 10.1
edited by melanie@one-count_com
on 2016/11/17 17:37
Change comment: There is no comment for this version
To version 1.1
edited by melanie@one-count_com
on 2016/11/09 16:30
Change comment: There is no comment for this version

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7 - (% style="color: rgb(128,128,128);" %)//Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.//
8 -
9 -=== Create Key / Value Pair ===
10 -
11 -[[image:attach:media_1468947324489.png||align="center"]]
12 -
13 -~1. Click on "Inventory".
14 - 2. Select "Key-values".
15 - 3. Click on the "New Key" button. This will open the "Key-values: New key-values targeting" window, as shown below.
16 -
17 -[[image:attach:media_1468947476819.png||align="center"]]
18 -
19 -~1. Define a key name, e.g. advertiser.
20 - 2. For "Values type", check "Users will select frompredefined targeting values.
21 - 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
22 -
23 -Save the key/value pair. This pair can now be attached to a line item and used to target ads.
24 -
25 -_For more information on defining key-values please visit: [[https:~~/~~/support.google.com/dfp_sb/answer/2983838?hl=en_>>url:https://support.google.com/dfp_sb/answer/2983838?hl=en_||rel="nofollow" shape="rect" class="external-link"]]
26 -
27 -=== Attach Key / Value Pair to Line Item ===
28 -
29 -Navigate to Line Items (Delivery > Line Items) and create a new line item or edit an existing one.
30 -
31 -Setup is the same as any other line item, with the addition of two things:
32 -
33 -~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
34 -
35 -2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step:
36 -
37 -* Select "key-values"
38 -* Pick the key-value pair created in above step and save. If there are multiple custom criteria, use AND logic.
39 -
40 -=== Set up a Segment and Target Action in ONEcount ===
41 -
42 -Create an Ad Targeting Action using the defined key-value pair .
43 -
44 -Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
45 -
46 -That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
47 -
48 -
49 -
50 -{{id name="End ScreenSteps Content"/}}
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53 -{{layout-cell}}
54 -**Search all Documentation:**
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62 -**Search System and Setup Information:**
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66 -{{pagetreesearch rootPage="System and Setup Information"/}}
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70 -**On this page:**
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74 -{{toc style="square"/}}
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78 -{{expand title="More System and Setup Information"}}
79 -[[ONEcount Cookies>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65727||shape="rect"]]
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Confluence.Code.ConfluencePageClass[0]
id
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1 -67409
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url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67409/DFP Small Business -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65876/DFP Small Business -- Create Key/Value Pair for Ad Targeting