Changes for page Ad Manager 360 -- Create Key/Value Pair for Ad Targeting
Last modified by Admin on 2021/02/11 16:22
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... ... @@ -1,1 +1,1 @@ 1 - AdManager360-- Create Key/Value Pair for Ad Targeting1 +DFP Small Business -- Create Key/Value Pair for Ad Targeting - Parent
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... ... @@ -1,1 +1,0 @@ 1 -System Setup Detail and Technical Information - Author
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... ... @@ -1,1 +1,1 @@ 1 -XWiki. Admin1 +XWiki.melanie@one-count_com - Content
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... ... @@ -4,22 +4,39 @@ 4 4 5 5 6 6 {{id name="Start ScreenSteps Content"/}} 7 -(% style="color: rgb(128,128,128);" %)//Targeting in Google'sAd Manager 360is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair inGAM360for custom targeting and add it to yourGAMline item, then set up a persona in ONEcount's Target Engine.//7 + (% style="color: rgb(128,128,128);" %)//Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.// 8 8 9 9 === Create Key / Value Pair === 10 10 11 -[[image:attach: GAM360-Key-Value-Pairs.png||width="600"]]11 +[[image:attach:media_1468947324489.png||align="center"]] 12 12 13 -\\ 13 +~1. Click on "Inventory". 14 + 2. Select "Key-values". 15 + 3. Click on the "New Key" button. This will open the "Key-values: New key-values targeting" window, as shown below. 14 14 15 - Forinformation on howtoapply a Key-valuepair to aline item orcreative, visit this link:17 +[[image:attach:media_1468947476819.png||align="center"]] 16 16 17 -[[https:~~/~~/support.google.com/admanager/answer/177381?hl=en>>url:https://support.google.com/admanager/answer/177381?hl=en||shape="rect"]] 19 +~1. Define a key name, e.g. advertiser. 20 + 2. For "Values type", check "Users will select frompredefined targeting values. 21 + 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you. 18 18 19 - ===Troubleshooting===23 +Save the key/value pair. This pair can now be attached to a line item and used to target ads. 20 20 21 - If yourtargetsarenotworking asexpected,check out this [[TroubleshootingDocument>>url:http://info.onecount.net/pages/viewpage.action?pageId=23331757||shape="rect"]].25 +_For more information on defining key-values please visit: [[https:~~/~~/support.google.com/dfp_sb/answer/2983838?hl=en_>>url:https://support.google.com/dfp_sb/answer/2983838?hl=en_||rel="nofollow" shape="rect" class="external-link"]] 22 22 27 +=== Attach Key / Value Pair to Line Item === 28 + 29 +Navigate to Line Items (Delivery > Line Items) and create a new line item or edit an existing one. 30 + 31 +Setup is the same as any other line item, with the addition of two things: 32 + 33 +~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.) 34 + 35 +2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step: 36 + 37 +* Select "key-values" 38 +* Pick the key-value pair created in above step and save. If there are multiple custom criteria, use AND logic. 39 + 23 23 === Set up a Segment and Target Action in ONEcount === 24 24 25 25 Create an Ad Targeting Action using the defined key-value pair . ... ... @@ -34,49 +34,35 @@ 34 34 {{/layout-cell}} 35 35 36 36 {{layout-cell}} 37 -{{panel borderStyle="solid" title="Search all Documentation:"}} 38 38 39 39 40 40 {{livesearch/}} 41 -{{/panel}} 42 42 43 -{{panel borderStyle="solid" title=" Search System and Setup Information:"}} 44 - 45 - 46 -{{pagetreesearch rootPage="System and Setup Information"/}} 47 -{{/panel}} 48 - 49 -{{panel borderStyle="solid" title="More System and Setup Information"}} 50 -{{expand}} 51 -[[ONEcount Cookies>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65727||shape="rect"]] 52 -\\[[Widget Implementation>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65622||shape="rect"]] 53 -\\[[Widget 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... ... @@ -1,1 +1,1 @@ 1 -https://info.onecount.net//wiki/spaces/OD/pages/6 5873/AdManager360-- Create Key/Value Pair for Ad Targeting1 +https://info.onecount.net//wiki/spaces/OD/pages/66171/DFP Small Business -- Create Key/Value Pair for Ad Targeting