Last modified by Admin on 2021/02/11 16:22
From version 13.1
edited by Admin
on 2021/02/11 17:22
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To version 4.1
edited by melanie@one-count_com
on 2016/11/09 16:31
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1 -Ad Manager 360 -- Create Key/Value Pair for Ad Targeting
1 +DFP Small Business -- Create Key/Value Pair for Ad Targeting
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1 -System Setup Detail and Technical Information
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1 -XWiki.Admin
1 +XWiki.melanie@one-count_com
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -(% style="color: rgb(128,128,128);" %)//Targeting in Google's Ad Manager 360 is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in GAM 360 for custom targeting and add it to your  GAM line item, then set up a persona in ONEcount's Target Engine.//
4 + (% style="color: rgb(128,128,128);" %)//Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.//
8 8  
9 9  === Create Key / Value Pair ===
10 10  
11 -[[image:attach:GAM360-Key-Value-Pairs.png||width="600"]]
8 +[[image:attach:media_1468947324489.png||align="center"]]
12 12  
13 -\\
10 +~1. Click on "Inventory".
11 + 2. Select "Key-values".
12 + 3. Click on the "New Key" button. This will open the "Key-values: New key-values targeting" window, as shown below.
14 14  
15 -For information on how to apply a Key-value pair to a line item or creative, visit this link:
14 +[[image:attach:media_1468947476819.png||align="center"]]
16 16  
17 -[[https:~~/~~/support.google.com/admanager/answer/177381?hl=en>>url:https://support.google.com/admanager/answer/177381?hl=en||shape="rect"]]
16 +~1. Define a key name, e.g. advertiser.
17 + 2. For "Values type", check "Users will select frompredefined targeting values.
18 + 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
18 18  
19 -=== Troubleshooting ===
20 +Save the key/value pair. This pair can now be attached to a line item and used to target ads.
20 20  
21 -If your targets are not working as expected, check out this [[Troubleshooting Document>>url:http://info.onecount.net/pages/viewpage.action?pageId=23331757||shape="rect"]].
22 +_For more information on defining key-values please visit: [[https:~~/~~/support.google.com/dfp_sb/answer/2983838?hl=en_>>url:https://support.google.com/dfp_sb/answer/2983838?hl=en_||rel="nofollow" shape="rect" class="external-link"]]
22 22  
23 -=== Set up a Segment and Target Action in ONEcount ===
24 +=== Attach Key / Value Pair to Line Item ===
24 24  
25 -Create an Ad Targeting Action using the defined key-value pair .
26 +Navigate to Line Items (Delivery > Line Items) and create a new line item or edit an existing one.
26 26  
27 -Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
28 +Setup is the same as any other line item, with the addition of two things:
28 28  
29 -That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
30 +~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
30 30  
32 +2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step:
31 31  
34 +* Select "key-values"
35 +* Pick the key-value pair created in above step and save. If there are multiple custom criteria, use AND logic.
32 32  
33 -{{id name="End ScreenSteps Content"/}}
34 -{{/layout-cell}}
37 +=== Set up a Segment and Target Action in ONEcount ===
35 35  
36 -{{layout-cell}}
37 -{{panel borderStyle="solid" title="Search all Documentation:"}}
39 +Create an Ad Targeting Action using the defined key-value pair .
38 38  
41 +Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
39 39  
40 -{{livesearch/}}
41 -{{/panel}}
43 +That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
42 42  
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GAM360-Key-Value-Pairs.png
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1 -https://info.onecount.net//wiki/spaces/OD/pages/65873/Ad Manager 360 -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65948/DFP Small Business -- Create Key/Value Pair for Ad Targeting