Last modified by Admin on 2021/02/11 16:22
From version 5.1
edited by melanie@one-count_com
on 2016/11/09 17:56
Change comment: There is no comment for this version
To version 2.1
edited by melanie@one-count_com
on 2016/11/09 16:30
Change comment: There is no comment for this version

Summary

Details

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1 -{{layout}}
2 -{{layout-section ac:type="two_right_sidebar"}}
3 -{{layout-cell}}
4 -
5 -
6 -{{id name="Start ScreenSteps Content"/}}
7 - (% style="color: rgb(128,128,128);" %)//Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.//
8 -
9 -=== Create Key / Value Pair ===
10 -
11 -[[image:attach:media_1468947324489.png||align="center"]]
12 -
13 -~1. Click on "Inventory".
14 - 2. Select "Key-values".
15 - 3. Click on the "New Key" button. This will open the "Key-values: New key-values targeting" window, as shown below.
16 -
17 -[[image:attach:media_1468947476819.png||align="center"]]
18 -
19 -~1. Define a key name, e.g. advertiser.
20 - 2. For "Values type", check "Users will select frompredefined targeting values.
21 - 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
22 -
23 -Save the key/value pair. This pair can now be attached to a line item and used to target ads.
24 -
25 -_For more information on defining key-values please visit: [[https:~~/~~/support.google.com/dfp_sb/answer/2983838?hl=en_>>url:https://support.google.com/dfp_sb/answer/2983838?hl=en_||rel="nofollow" shape="rect" class="external-link"]]
26 -
27 -=== Attach Key / Value Pair to Line Item ===
28 -
29 -Navigate to Line Items (Delivery > Line Items) and create a new line item or edit an existing one.
30 -
31 -Setup is the same as any other line item, with the addition of two things:
32 -
33 -~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
34 -
35 -2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step:
36 -
37 -* Select "key-values"
38 -* Pick the key-value pair created in above step and save. If there are multiple custom criteria, use AND logic.
39 -
40 -=== Set up a Segment and Target Action in ONEcount ===
41 -
42 -Create an Ad Targeting Action using the defined key-value pair .
43 -
44 -Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
45 -
46 -That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
47 -
48 -
49 -
50 -{{id name="End ScreenSteps Content"/}}
51 -{{/layout-cell}}
52 -
53 -{{layout-cell}}
54 -(% style="margin-left: 30.0px;" %)
55 -== **More System and Setup Information** ==
56 -
57 -(% style="margin-left: 30.0px;" %)
58 -=== [[ONEcount Cookies>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65727||shape="rect"]]
59 -\\[[Widget Implementation>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65622||shape="rect"]]
60 -\\[[Widget Builder>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||shape="rect"]]
61 -[[\\ONEcount Javascript Widget Changes>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65751||shape="rect"]]
62 -\\[[Configuration Manager>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65754||shape="rect"]]
63 -\\[[Smartlinks, Brand Codes, and Other Form Linkouts>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65829||shape="rect"]]
64 -[[\\ONEcount SSL and non-SSL Client Brand Pages>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/ONEcount+SSL+and+non-SSL+Client+Brand+Pages||shape="rect"]]
65 -\\[[OpenX Zone Setup for Banner Tracking and Viewability>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/OpenX+Zone+Setup+for+Banner+Tracking+and+Viewability||shape="rect"]]
66 -\\[[DFP Small Business – Create Key/Value Pair for Ad Targeting>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65873||shape="rect"]]
67 -\\[[DFP Premium – Create Key/Value Pair for Ad Targeting>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65879||shape="rect"]]
68 -\\[[Progressive Lookup>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/Progressive+Lookup||shape="rect"]]
69 -\\[[Embedding Forms in Web Pages>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/Embedding+Forms+in+Web+Pages||shape="rect"]]
70 -\\[[Overriding Lookup/Login Page Settings>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65896||shape="rect"]]
71 -[[\\Email Engine and Sender Score>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/Email+Engine+and+Sender+Score||shape="rect"]]
72 -\\[[Global Features>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65905||shape="rect"]] ===
73 -{{/layout-cell}}
74 -{{/layout-section}}
75 -{{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -66010
1 +65876
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/66010/DFP Small Business -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65876/DFP Small Business -- Create Key/Value Pair for Ad Targeting