Last modified by caterina on 2022/02/04 16:01
From version 10.1
edited by caterina
on 2022/02/04 16:01
Change comment: There is no comment for this version
To version 4.1
edited by melanie@one-count_com
on 2016/12/15 13:25
Change comment: There is no comment for this version

Summary

Details

Page properties
Title
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1 -Analytics - Running Email/Newsletter Analytics
1 +Analytics - Running Email/Newsletter Analytics (v12.x)
Parent
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1 -In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.caterina
1 +XWiki.melanie@one-count_com
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 + The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Newsletter Analytics feature enables you to save, view, or download detailed sent/delivery and open/click statistics for each of your newsletters within a specified date range.
10 10  
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12 12  
13 13  === OPENING THE NEWSLETTER ANALYTICS WINDOW ===
14 14  
15 -Select ANALYTICS & DASHBOARD from the main menu.
15 +=== Select ANALYTICS from the main menu. ===
16 16  
17 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
17 +[[image:attach:media_1481131763319.png||align="center"]]
18 18  
19 -\\
19 +=== Select NEWSLETTER from the sub-menu. ===
20 20  
21 -\\
21 +[[image:attach:media_1481131791394.png||align="center"]]
22 22  
23 -Select NEWSLETTER from the sub-menu.
24 -
25 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 5.png||thumbnail="true" height="250"]]
26 -
27 27  This will bring you to the Newsletter Analytics window. (See below.)
28 28  
29 29  [[image:attach:media_1481131933228.png||align="center"]]
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74 74  The Summary Report displays in three main sections:
75 75  
76 76  1) Aggregate data for all selected campaigns
77 -2) Charts/graphical representation of key data
78 -3) Breakdown and detail of aggregate data
73 + 2) Charts/graphical representation of key data
74 + 3) Breakdown and detail of aggregate data
79 79  
80 -==== Campaign Detail ====
76 +=== Campaign Detail ===
81 81  
82 82  [[image:attach:media_1481822089431.png||align="center"]]
83 83  
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85 85  
86 86  Clicking on the arrow icon in the Clicks column will open a Click Detail report for that campaign.
87 87  
88 -==== Click Details ====
84 +=== Click Details ===
89 89  
90 90  [[image:attach:media_1481822300776.png||align="center"]]
91 91  
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93 93  
94 94  Link Detail will show Click and Unique Click data for each link in the email/newsletter.
95 95  
96 -{{note}}
97 97  Note that the number of Unique Clicks in the top-line data will not be the total of all Unique Clicks for each link, as a known user who clicks on four unique links is counted as a Unique Click for each one of those links but will be counted only once under Unique Clicks in the top-line data.
98 -{{/note}}
99 99  
100 -{{note}}
101 101  === IMPORTANT NOTE RE: DELETED USERS AND NEWSLETTER ANALYTICS ===
102 102  
103 -**If using the ONEcount Email Engine, deleting a user subscribed to an email/newsletter list(s) will delete the user in the ONEcount database and remove the user from the list in the Email Engine.**
104 -\\//**Historical statistics for deleted users (e.g. opens, clicks) will be retained in the database, so when running newsletter statistics those historical actions will remain in the counts. It's important to note, however, that if you click on, e.g. the open count for a particular campaign in newsletter statistics, you will be brought to the List Wizard where the list of users can be saved, downloaded, or filtered further. The total number of users will be displayed in the List Wizard, and this number will be lower than the number displayed in the open count in the Newsletter Analytics detail because in the List Wizard the system only displays counts for Known users. Those users who have been deleted are no longer known to the system, so they won't be included in the List Wizard count.**//
96 +_**If using the ONEcount Email Engine, deleting a user subscribed to an email/newsletter list(s) will delete the user in the ONEcount database and remove the user from the list in the Email Engine.** _
97 + //**Historical statistics for deleted users (e.g. opens, clicks) will be retained in the database, so when running newsletter statistics those historical actions will remain in the counts. It's important to note, however, that if you click on, e.g. the open count for a particular campaign in newsletter statistics, you will be brought to the List Wizard where the list of users can be saved, downloaded, or filtered further. The total number of users will be displayed in the List Wizard, and this number will be lower than the number displayed in the open count in the Newsletter Analytics detail because in the List Wizard the system only displays counts for Known users. Those users who have been deleted are no longer known to the system, so they won't be included in the List Wizard count.**//
105 105  
106 106  //**If using MagnetMail or Silverpop, connected to ONEcount via API, deleting a user subscribed to an email/newsltter list(s) will delete the user in ONEcount and automatically move the user to a suppression list in MagnetMail or Silverpop.**//
107 -{{/note}}
108 108  
109 -\\
110 110  
111 111  
112 -
113 113  {{id name="End ScreenSteps Content"/}}
114 114  {{/layout-cell}}
115 115  
116 116  {{layout-cell}}
117 -{{panel title="Search all Documentation:"}}
118 -
119 -
120 -{{livesearch/}}
121 -{{/panel}}
122 -
123 -{{panel title="Search ANALYTICS Documentation:"}}
124 -
125 -
126 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
127 -{{/panel}}
128 -
129 -{{panel title="On this page:"}}
130 -
131 -
132 -{{toc/}}
133 -{{/panel}}
134 -
135 -{{panel title="More ANALYTICS Documentation:"}}
136 -{{expand}}
137 -(% style="margin-left: 30.0px;" %)
138 -(% style="color: rgb(0,51,102);" %)**Web Analytics**
139 -
140 -(% style="margin-left: 60.0px;" %)
141 -[[doc:Key Concepts - Web Analytics]]
142 -
143 -(% style="margin-left: 60.0px;" %)
144 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
145 -
146 -(% style="margin-left: 30.0px;" %)
147 -(% style="color: rgb(0,51,102);" %)**Ad Analytics**
148 -
149 -(% style="margin-left: 60.0px;" %)
150 -[[doc:Key Concepts - Ad Analytics]]
151 -
152 -(% style="margin-left: 60.0px;" %)
153 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
154 -
155 -(% style="margin-left: 30.0px;" %)
156 -(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
157 -
158 -(% style="margin-left: 60.0px;" %)
159 -
160 -
161 -(% style="margin-left: 60.0px;" %)
162 -
163 -
164 -(% style="margin-left: 60.0px;" %)
165 -\\
166 -
167 -(% style="margin-left: 30.0px;" %)
168 -(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
169 -**
170 -
171 -(% style="margin-left: 60.0px;" %)
172 -Running Form Tracking Analytics
173 -
174 -\\
175 -{{/expand}}
176 -{{/panel}}
177 -
178 -\\
179 -
180 -\\
181 -
182 -\\
107 +
183 183  {{/layout-cell}}
184 184  {{/layout-section}}
185 185  {{/layout}}
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url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67614/Analytics - Running Email/Newsletter Analytics
1 +https://info.onecount.net//wiki/spaces/OD/pages/67625/Analytics - Running Email/Newsletter Analytics (v12.x)