Wiki source code of convert-readers-to-advertisers

Version 1.1 by Admin on 2022/01/02 11:34
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1 **Convert Readers to Advertisers**
2 In this document, we will create a segment of users who visit our web site, who meet certain demographic criteria, and target them with a pop-up campaign inviting them to advertiser on our site.
3 **Step 1:**
4 Create a form to capture information your sales team will need to identify the prospect. Remember that you are targeting known users with this form, so it will be pre-populated for the most part.
5 Make the form type "Pop-up" and define the parameters you would like for it to display.
6 At the bottom of this screen, you will see options to send an e-mail confirmation to the user once they have submitted the form. Enable this, and create an e-mail that you would like sent to those who will out the form.
7 Under Bcc, put the e-mail of a member of your sales team. In this way, whenever a user submits the form, a copy of the confirmation e-mail will be sent to your sales team.
8 [[image:attach:worddave4b0943b378a6a7f3490c887caa644bc.png||width="624" height="619"]]
9 .
10 Step 2:
11 Create a segment called "Potential Advertisers." The criteria for the segment should be job title, company size, and any other demographic information that you feel makes this user a candidate to advertise on the site.
12 [[image:attach:worddavaa071b6e39c30945ab33c071e1e517ae.png||width="624" height="283"]]
13 On the Action tab in the Segment Manager, choose a Pop-Up Action and select the form you built in the first step.
14 **Step 3:**
15 Review and download the submitted leads. Go into Form Analytics and review the data for your lead form.
16 [[image:attach:worddav9a502fb98adcc212297e5af6841915bb.png||width="624" height="459"]]
17 Where you see the little red figure, simply click on the red figure and you will be taken into the List Wizard with those users already selected.
18 [[image:attach:worddav44fae4b06ebbb9ce927100bad071af61.png||width="624" height="430"]]
19 You can then click download, select the demographic fields you would like to export, and export them to your desktop.
20 [[image:attach:worddavd1844e26c48468e73a4eceaec225c776.png||width="624" height="538"]]