Wiki source code of Convert Readers to Advertisers

Last modified by Admin on 2022/01/02 11:35
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2 In this document, we will create a segment of users who visit our web site, who meet certain demographic criteria, and target them with a pop-up campaign inviting them to advertiser on our site.
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5 **Step 1:**
6 Create a form to capture information your sales team will need to identify the prospect. Remember that you are targeting known users with this form, so it will be pre-populated for the most part.
7 Make the form type "Pop-up" and define the parameters you would like for it to display.
8 At the bottom of this screen, you will see options to send an e-mail confirmation to the user once they have submitted the form. Enable this, and create an e-mail that you would like sent to those who will out the form.
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11 Under Bcc, put the e-mail of a member of your sales team. In this way, whenever a user submits the form, a copy of the confirmation e-mail will be sent to your sales team.
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14 [[image:attach:worddave4b0943b378a6a7f3490c887caa644bc.png||width="624" height="619"]]
15 .\\
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17 **Step 2:**
18 Create a segment called "Potential Advertisers." The criteria for the segment should be job title, company size, and any other demographic information that you feel makes this user a candidate to advertise on the site.
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21 [[image:attach:worddavaa071b6e39c30945ab33c071e1e517ae.png||width="624" height="283"]]
22 On the Action tab in the Segment Manager, choose a Pop-Up Action and select the form you built in the first step.\\
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24 **Step 3:**
25 Review and download the submitted leads. Go into Form Analytics and review the data for your lead form.
26 [[image:attach:worddav9a502fb98adcc212297e5af6841915bb.png||width="624" height="459"]]
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29 Where you see the little red figure, simply click on the red figure and you will be taken into the List Wizard with those users already selected.
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32 [[image:attach:worddav44fae4b06ebbb9ce927100bad071af61.png||width="624" height="430"]]
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35 You can then click download, select the demographic fields you would like to export, and export them to your desktop.
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38 [[image:attach:worddavd1844e26c48468e73a4eceaec225c776.png||width="624" height="538"]]