Last modified by Admin on 2020/01/18 12:54
From version 12.1
edited by Admin
on 2020/01/18 13:54
Change comment: There is no comment for this version
To version 3.1
edited by melanie@one-count_com
on 2016/11/09 16:32
Change comment: There is no comment for this version

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1 -System Setup Detail and Technical Information
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1 -XWiki.Admin
1 +XWiki.melanie@one-count_com
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6 6  {{id name="Start ScreenSteps Content"/}}
7 -(% style="color: rgb(128,128,128);" %)//Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.//
4 + Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.
8 8  
9 9  === Create Key / Value Pair ===
10 10  
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11 11  [[image:attach:media_1468944207533.png||align="center"]]
12 12  
13 13  ~1. Click on "Inventory".
14 -2. Select "Custom Targeting.
15 -3. Click on the "New Key" button. This will open the Custom targeting: New custom targeting window, as shown below.
11 + 2. Select "Custom Targeting.
12 + 3. Click on the "New Key" button. This will open the Custom targeting: New custom targeting window, as shown below.
16 16  
17 17  [[image:attach:media_1468944370355.png||align="center"]]
18 18  
19 19  ~1. Define a key name, e.g. advertiser.
20 -2. For "Values type", check "Users will select frompredefined targeting values.
21 -3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
17 + 2. For "Values type", check "Users will select frompredefined targeting values.
18 + 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
22 22  
23 23  Save the key/value pair. This pair can now be attached to a line item and used to target ads.
24 24  
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31 31  ~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
32 32  
33 33  2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step.
34 -Select "Custom Criteria"
31 + Select "Custom Criteria"
35 35  Pick the key / value pair created in above step and save. If there are multiple custom criteria, use AND logic.
36 36  
37 37  === Set up a Segment and Target Action in ONEcount ===
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45 45  
46 46  
47 47  {{id name="End ScreenSteps Content"/}}
48 -
49 -=== Troubleshooting ===
50 -
51 -If your targets are not working as expected, check out this [[Troubleshooting Document>>doc:Troubleshooting ONEcountGoogle Ad Manager Hand-Off]].
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1 -https://info.onecount.net//wiki/spaces/OD/pages/65879/DFP Premium -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65883/DFP Premium -- Create Key/Value Pair for Ad Targeting