DFP Premium -- Create Key/Value Pair for Ad Targeting

Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.

Create Key / Value Pair

1. Click on "Inventory".
2. Select "Custom Targeting.
3. Click on the "New Key" button. This will open the Custom targeting: New custom targeting window, as shown below.

1. Define a key name, e.g. advertiser.
2. For "Values type", check "Users will select frompredefined targeting values.
3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.

Save the key/value pair. This pair can now be attached to a line item and used to target ads.

Attach Key / Value Pair to Line Item

Navigate to Line Items and create a new line item or edit an existing one.

Setup is the same as any other line item, with the addition of two things:

1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)

2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step.
Select "Custom Criteria"
Pick the key / value pair created in above step and save. If there are multiple custom criteria, use AND logic.

Set up a Segment and Target Action in ONEcount

Create an Ad Targeting Action using the defined key / value pair .

Create your segment in the Target Enigine and attach the Ad Targeting Action to it.

That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.

Troubleshooting

If your targets are not working as expected, check out this Troubleshooting Document.