Last modified by Admin on 2020/01/18 12:54

From version 2.1
edited by melanie@one-count_com
on 2016/11/09 16:32
Change comment: There is no comment for this version
To version 8.1
edited by melanie@one-count_com
on 2016/11/17 16:45
Change comment: There is no comment for this version

Summary

Details

Page properties
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1 +{{layout}}
2 +{{layout-section ac:type="two_right_sidebar"}}
3 +{{layout-cell}}
4 +
5 +
6 +{{id name="Start ScreenSteps Content"/}}
7 + (% style="color: rgb(128,128,128);" %)//Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.//
8 +
9 +=== Create Key / Value Pair ===
10 +
11 +[[image:attach:media_1468944207533.png||align="center"]]
12 +
13 +~1. Click on "Inventory".
14 + 2. Select "Custom Targeting.
15 + 3. Click on the "New Key" button. This will open the Custom targeting: New custom targeting window, as shown below.
16 +
17 +[[image:attach:media_1468944370355.png||align="center"]]
18 +
19 +~1. Define a key name, e.g. advertiser.
20 + 2. For "Values type", check "Users will select frompredefined targeting values.
21 + 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
22 +
23 +Save the key/value pair. This pair can now be attached to a line item and used to target ads.
24 +
25 +=== Attach Key / Value Pair to Line Item ===
26 +
27 +Navigate to Line Items and create a new line item or edit an existing one.
28 +
29 +Setup is the same as any other line item, with the addition of two things:
30 +
31 +~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
32 +
33 +2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step.
34 + Select "Custom Criteria"
35 +Pick the key / value pair created in above step and save. If there are multiple custom criteria, use AND logic.
36 +
37 +=== Set up a Segment and Target Action in ONEcount ===
38 +
39 +Create an Ad Targeting Action using the defined key / value pair .
40 +
41 +Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
42 +
43 +That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
44 +
45 +
46 +
47 +{{id name="End ScreenSteps Content"/}}
48 +{{/layout-cell}}
49 +
50 +{{layout-cell}}
51 +
52 +
53 +{{livesearch/}}
54 +
55 +{{expand title="More System and Setup Information"}}
56 +(% class="expand-content" %)
57 +(((
58 +[[ONEcount Cookies>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65727||rel="nofollow" shape="rect"]]
59 +\\[[Widget Implementation>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65622||rel="nofollow" shape="rect"]]
60 +\\[[Widget Builder>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]]
61 +\\[[ONEcount Javascript Widgets>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/ONEcount+Javascript+Widgets||shape="rect"]][[
62 +\\ONEcount Javascript Widget Changes>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65751||rel="nofollow" shape="rect"]][[
63 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[Configuration Manager>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65754||rel="nofollow" shape="rect"]][[
64 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[Smartlinks, Brand Codes, and Other Form Linkouts>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65829||rel="nofollow" shape="rect"]][[
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67 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[OpenX Zone Setup for Banner Tracking and Viewability>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/OpenX+Zone+Setup+for+Banner+Tracking+and+Viewability||rel="nofollow" shape="rect"]][[
68 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[DFP Small Business – Create Key/Value Pair for Ad Targeting>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65873||rel="nofollow" shape="rect"]][[
69 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[DFP Premium – Create Key/Value Pair for Ad Targeting>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65879||rel="nofollow" shape="rect"]][[
70 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[Progressive Lookup>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/Progressive+Lookup||rel="nofollow" shape="rect"]][[
71 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[Embedding Forms in Web Pages>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/Embedding+Forms+in+Web+Pages||rel="nofollow" shape="rect"]][[
72 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[Overriding Lookup/Login Page Settings>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65896||rel="nofollow" shape="rect"]][[
73 +>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[
74 +Email Engine and Sender Score>>url:http://bos-jira01-cl01.onecount.net:8090/display/OD/Email+Engine+and+Sender+Score||rel="nofollow" shape="rect"]][[
75 +\\>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[Global Features>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65905||rel="nofollow" shape="rect"]][[
76 +>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65735||rel="nofollow" shape="rect"]][[
77 +>>url:http://bos-jira01-cl01.onecount.net:8090/pages/viewpage.action?pageId=65751||rel="nofollow" shape="rect"]]
78 +)))
79 +{{/expand}}
80 +{{/layout-cell}}
81 +{{/layout-section}}
82 +{{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -65882
1 +66172
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/65882/DFP Premium -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/66172/DFP Premium -- Create Key/Value Pair for Ad Targeting