Last modified by Admin on 2020/01/18 12:54
From version 3.1
edited by melanie@one-count_com
on 2016/11/09 16:32
Change comment: There is no comment for this version
To version 1.1
edited by melanie@one-count_com
on 2016/11/09 16:32
Change comment: There is no comment for this version

Summary

Details

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4 - Targeting in DFP is achieved by using the custom targeting feature. First you'll need to create a targeting key/value pair in DFP for custom targeting and add it to your DFP line item, then set up a persona in ONEcount's Target Engine.
5 -
6 -=== Create Key / Value Pair ===
7 -
8 -[[image:attach:media_1468944207533.png||align="center"]]
9 -
10 -~1. Click on "Inventory".
11 - 2. Select "Custom Targeting.
12 - 3. Click on the "New Key" button. This will open the Custom targeting: New custom targeting window, as shown below.
13 -
14 -[[image:attach:media_1468944370355.png||align="center"]]
15 -
16 -~1. Define a key name, e.g. advertiser.
17 - 2. For "Values type", check "Users will select frompredefined targeting values.
18 - 3. Click "Add Values" button and enter the value you want to create. Usually the advertiser name - one word, no space or special characters works well; but you can enter any value that works for you.
19 -
20 -Save the key/value pair. This pair can now be attached to a line item and used to target ads.
21 -
22 -=== Attach Key / Value Pair to Line Item ===
23 -
24 -Navigate to Line Items and create a new line item or edit an existing one.
25 -
26 -Setup is the same as any other line item, with the addition of two things:
27 -
28 -~1. Under "Settings", change the type to "Sponsorship" and set the weight as "2". (Please ask your DFP vendor to allow editable weight in this field.)
29 -
30 -2. Under the "Ad Targeting" section of the line item, apart from other targeting criteria, add the custom criteria created in above step.
31 - Select "Custom Criteria"
32 -Pick the key / value pair created in above step and save. If there are multiple custom criteria, use AND logic.
33 -
34 -=== Set up a Segment and Target Action in ONEcount ===
35 -
36 -Create an Ad Targeting Action using the defined key / value pair .
37 -
38 -Create your segment in the Target Enigine and attach the Ad Targeting Action to it.
39 -
40 -That's it! The line item with the defined key/value pair will be targeted to the audience segment you selected.
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Confluence.Code.ConfluencePageClass[0]
id
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1 -65883
1 +65882
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/65883/DFP Premium -- Create Key/Value Pair for Ad Targeting
1 +https://info.onecount.net//wiki/spaces/OD/pages/65882/DFP Premium -- Create Key/Value Pair for Ad Targeting