Last modified by caterina on 2022/02/04 15:26
From version 10.1
edited by melanie@one-count_com
on 2016/12/15 12:29
Change comment: There is no comment for this version
To version 11.1
edited by caterina
on 2022/02/04 15:26
Change comment: There is no comment for this version

Summary

Details

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Title
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1 -Key Concepts - Ad Analytics (v12.x)
1 +Key Concepts - Ad Analytics
Parent
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1 +In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.melanie@one-count_com
1 +XWiki.caterina
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 - The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 +The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Ad Analytics tool allows you to save, view, or download detailed known and unknown impression and viewability statistics.
10 10  
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25 25  (% style="margin-left: 30.0px;" %)
26 26  
27 27  **DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 - **OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
28 +**OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 29  
30 30  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
31 31  
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52 52  **Ads Clicked -** The total number of ads served from your ad server. (ONEcount currently supports OpenX/Revive ad serving platform.)
53 53  
54 54  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
55 - ~*~*
56 - **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
55 +~*~*
56 +**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
57 57  
58 58  *
59 59  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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76 76  
77 77  === OPEN THE BANNER ANALYTICS WINDOW ===
78 78  
79 -**Select ANALYTICS from the main menu.**
79 +**Select ANALYTICS & DASHBOARD from the main menu.**
80 80  
81 -[[image:attach:media_1444677744101.png||align="center"]]
81 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
82 82  
83 -
83 +\\
84 84  
85 85  **Select BANNER from the sub-menu.**
86 86  
87 -[[image:attach:media_1478028659353.png||align="center"]]
87 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
88 88  
89 89  This will bring you to the Ad Analytics main window, as shown below.
90 90  
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107 107  [[image:attach:media_1478030547604.png||align="center"]]
108 108  
109 109  Clicking in the "Select Sites" field will present a drop-down of domains on which to run analytics. Click on a domain(s) to select it or "Select All" for all domains.
110 - The sites that appear in this list are configurable in the Config Manager.
110 +The sites that appear in this list are configurable in the Config Manager.
111 111  
112 112  ==== Select Advertiser ====
113 113  
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128 128  [[image:attach:media_1478546214927.png||align="center"]]
129 129  
130 130  The Summary Report displays in three main sections:
131 - 1) Aggregate data for all selected advertisers and campaigns
132 - 2) Charts/graphical representation of key data
133 - 3) Breakdown and detail of aggregate data
131 +1) Aggregate data for all selected advertisers and campaigns
132 +2) Charts/graphical representation of key data
133 +3) Breakdown and detail of aggregate data
134 134  
135 135  The Summary Report breaks out applicable metrics by Known, Total, and Unknown.
136 136  
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168 168  [[image:attach:media_1445282050887.png||align="center"]]
169 169  
170 170  You can refine/filter your report by using the following search options and entering the value in the blank field:
171 - With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
172 - With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
173 - With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
171 +With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
172 +With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
173 +With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
174 174  
175 175  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
176 176  
177 177  With > Page Title > Begns With > Departments
178 - With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
178 +With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
179 179  
180 180  [[image:attach:media_1445282114879.png||align="center"]]
181 181  
182 182  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
183 - To remove an option, click on the blue "x" the right of the value field.
183 +To remove an option, click on the blue "x" the right of the value field.
184 184  
185 185  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
186 186  
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194 194  ==== Known | Unknown | Total ====
195 195  
196 196  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
197 - **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
198 - **Total** = ~*~* Known + Unknown counts
197 +**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
198 +**Total** = ~*~* Known + Unknown counts
199 199  
200 200  
201 201  
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230 230  
231 231  
232 232  (% style="margin-left: 60.0px;" %)
233 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
233 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
234 234  
235 235  (% style="margin-left: 30.0px;" %)
236 236  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
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257 257  (% style="margin-left: 60.0px;" %)
258 258  Running Form Tracking Analytics
259 259  
260 -
260 +\\
261 261  {{/expand}}
262 262  {{/panel}}
263 263  
264 -
264 +\\
265 265  
266 -
266 +\\
267 267  
268 268  **
269 269  **
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271 271  **
272 272  **
273 273  
274 -
274 +\\
275 275  
276 -
276 +\\
277 277  
278 -
278 +\\
279 279  {{/layout-cell}}
280 280  {{/layout-section}}
281 281  {{/layout}}
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Confluence.Code.ConfluencePageClass[0]
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1 -11927719
1 +66991
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/11927719/Key Concepts - Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/66991/Key Concepts - Ad Analytics