Last modified by caterina on 2022/02/04 15:26
From version 11.1
edited by caterina
on 2022/02/04 15:26
Change comment: There is no comment for this version
To version 5.1
edited by melanie@one-count_com
on 2016/12/14 12:51
Change comment: There is no comment for this version

Summary

Details

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Title
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1 -Key Concepts - Ad Analytics
1 +Key Concepts - Ad Analytics (v12.x)
Parent
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1 -In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.caterina
1 +XWiki.melanie@one-count_com
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 + The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Ad Analytics tool allows you to save, view, or download detailed known and unknown impression and viewability statistics.
10 10  
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20 20  
21 21  **Line Item -** In DFP (but not in OpenX/Revive), every order as described above must include at least one line item, which defines the ad to run, which unit it will run in, which creative to use, and details about any custom targeting. When a Summary Report is generated, creatives will display below the Line Open. Because OpenX doesn't include a Line Item level in the heirarchy and there is no drop-down selection option in ONEcount if using OpenX (the drop-down menu will show "default" instead), individual creatives will be displayed below the Campaign.
22 22  
23 -So, the Ad Analytics Summary Report will display in the following hierarchical order:
23 +So, the Ad Analytics Summary Report will display in the following heirarchical order:
24 + DFP – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
25 + OpenX/Revive – Advertiser, Campaign, Creatives (3 levels in Summary Report)
24 24  
25 -(% style="margin-left: 30.0px;" %)
26 -
27 -**DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 -**OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 -
30 30  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
31 31  
32 32  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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52 52  **Ads Clicked -** The total number of ads served from your ad server. (ONEcount currently supports OpenX/Revive ad serving platform.)
53 53  
54 54  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
55 -~*~*
56 -**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
52 + ~*~*
53 + **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
57 57  
58 58  *
59 59  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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74 74  
75 75  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
76 76  
77 -=== OPEN THE BANNER ANALYTICS WINDOW ===
74 +=== OPENING THE BANNER ANALYTICS WINDOW ===
78 78  
79 -**Select ANALYTICS & DASHBOARD from the main menu.**
76 +=== Select ANALYTICS from the main menu. ===
80 80  
81 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
78 +[[image:attach:media_1444677744101.png||align="center"]]
82 82  
83 -\\
80 +=== Select BANNER from the sub-menu. ===
84 84  
85 -**Select BANNER from the sub-menu.**
82 +[[image:attach:media_1478028659353.png||align="center"]]
86 86  
87 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
88 -
89 89  This will bring you to the Ad Analytics main window, as shown below.
90 90  
91 91  [[image:attach:media_1478028756291.png||align="center"]]
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96 96  
97 97  Note that clicking on "Get Report" without making any selections for site, advertiser, campaign/order, line item will generate a summary report of ALL sites, advertisers, campaigns/orders, and line items.
98 98  
99 -==== Date Range ====
94 +=== Date Range ===
100 100  
101 101  [[image:attach:media_1444679740904.png||align="center"]]
102 102  
103 103  Date Range defaults to current date as end date and one week prior as start date. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates on the calendar then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
104 104  
105 -==== Select Site ====
100 +=== Select Site ===
106 106  
107 107  [[image:attach:media_1478030547604.png||align="center"]]
108 108  
109 109  Clicking in the "Select Sites" field will present a drop-down of domains on which to run analytics. Click on a domain(s) to select it or "Select All" for all domains.
110 -The sites that appear in this list are configurable in the Config Manager.
105 + The sites that appear in this list are configurable in the Config Manager.
111 111  
112 -==== Select Advertiser ====
107 +=== Select Advertiser ===
113 113  
114 114  [[image:attach:media_1478030615616.png||align="center"]]
115 115  
116 116  Clicking in the "Select Advertiser" field will present a drop-down of advertisers from your ad server. Click on an advertiser to select it or "Select All" for all advertisers.
117 117  
118 -==== Select Campaign/Orders ====
113 +=== Select Campaign/Orders ===
119 119  
120 120  [[image:attach:media_1478033583835.png||align="center"]]
121 121  
122 122  Clicking in the "Select Campaign/Orders" field will present a drop-down of campaigns/orders from your ad server. The campaigns/orders presented will be campaigns only for the advertiser selected in the previous step. Click on a campaign/order to select it.
123 123  
124 -==== Get Report ====
119 +=== Get Report ===
125 125  
126 126  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
127 127  
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128 128  [[image:attach:media_1478546214927.png||align="center"]]
129 129  
130 130  The Summary Report displays in three main sections:
131 -1) Aggregate data for all selected advertisers and campaigns
132 -2) Charts/graphical representation of key data
133 -3) Breakdown and detail of aggregate data
126 + 1) Aggregate data for all selected advertisers and campaigns
127 + 2) Charts/graphical representation of key data
128 + 3) Breakdown and detail of aggregate data
134 134  
135 135  The Summary Report breaks out applicable metrics by Known, Total, and Unknown.
136 136  
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138 138  
139 139  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
140 140  
141 -==== Show Rows ====
136 +=== Show Rows ===
142 142  
143 143  [[image:attach:media_1445278277941.png||align="center"]]
144 144  
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145 145  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
146 146  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
147 147  
148 -==== User Data Analysis ====
143 +=== User Data Analysis ===
149 149  
150 150  [[image:attach:media_1445278220561.png||align="center"]]
151 151  
152 152  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
153 153  
154 -==== Information ====
149 +=== Information ===
155 155  
156 156  [[image:attach:media_1445278346298.png||align="center"]]
157 157  
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159 159  
160 160  [[image:attach:media_1445278393943.png||align="center"]]
161 161  
162 -==== Options ====
157 +=== Options ===
163 163  
164 164  [[image:attach:media_1445282020900.png||align="center"]]
165 165  
166 -==== Refine Report ====
161 +=== Refine Report ===
167 167  
168 168  [[image:attach:media_1445282050887.png||align="center"]]
169 169  
170 170  You can refine/filter your report by using the following search options and entering the value in the blank field:
171 -With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
172 -With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
173 -With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
166 + With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
167 + With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
168 + With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
174 174  
175 175  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
176 176  
177 177  With > Page Title > Begns With > Departments
178 -With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
173 + With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
179 179  
180 180  [[image:attach:media_1445282114879.png||align="center"]]
181 181  
182 182  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
183 -To remove an option, click on the blue "x" the right of the value field.
178 + To remove an option, click on the blue "x" the right of the value field.
184 184  
185 185  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
186 186  
187 -==== Download Report ====
182 +=== Download Report ===
188 188  
189 189  [[image:attach:media_1445282286126.png||align="center"]]
190 190  
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191 191  Downloading a report will download the report, as it is displayed, in .csv format.
192 192  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
193 193  
194 -==== Known | Unknown | Total ====
189 +=== Known | Unknown | Total ===
195 195  
196 196  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
197 -**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
198 -**Total** = ~*~* Known + Unknown counts
192 + **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
193 + **Total** = ~*~* Known + Unknown counts
199 199  
200 200  
201 201  
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230 230  
231 231  
232 232  (% style="margin-left: 60.0px;" %)
233 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
234 234  
229 +
235 235  (% style="margin-left: 30.0px;" %)
236 236  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
237 237  
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239 239  
240 240  
241 241  (% style="margin-left: 60.0px;" %)
242 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
237 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
243 243  
244 244  (% style="margin-left: 30.0px;" %)
245 245  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
246 246  
247 247  (% style="margin-left: 60.0px;" %)
248 -[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
243 +Key Concepts - Email/Newsletter Analytics
249 249  
250 250  (% style="margin-left: 60.0px;" %)
251 -[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
246 +Running Email/Newsletter Analytics
252 252  
253 253  (% style="margin-left: 30.0px;" %)
254 254  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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257 257  (% style="margin-left: 60.0px;" %)
258 258  Running Form Tracking Analytics
259 259  
260 -\\
255 +
261 261  {{/expand}}
262 262  {{/panel}}
263 263  
264 -\\
259 +
265 265  
266 -\\
261 +
267 267  
268 268  **
269 269  **
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271 271  **
272 272  **
273 273  
274 -\\
269 +
275 275  
276 -\\
271 +
277 277  
278 -\\
273 +
279 279  {{/layout-cell}}
280 280  {{/layout-section}}
281 281  {{/layout}}
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1 -66991
1 +67497
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/66991/Key Concepts - Ad Analytics
1 +https://info.onecount.net//wiki/spaces/OD/pages/67497/Key Concepts - Ad Analytics (v12.x)