Last modified by caterina on 2022/02/04 15:26
From version 3.1
edited by melanie@one-count_com
on 2016/12/08 12:16
Change comment: There is no comment for this version
To version 12.1
edited by caterina
on 2022/02/04 16:26
Change comment: There is no comment for this version

Summary

Details

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Title
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1 -Key Concepts - Ad Analytics (v12.x)
1 +Key Concepts - Ad Analytics
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1 +In-Depth Analytics – Web, Banner, Email, Form
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1 -XWiki.melanie@one-count_com
1 +XWiki.caterina
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1 +{{layout}}
2 +{{layout-section ac:type="two_right_sidebar"}}
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1 1  
2 2  
3 3  {{id name="Start ScreenSteps Content"/}}
4 - The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 +The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
5 5  
6 6  The Ad Analytics tool allows you to save, view, or download detailed known and unknown impression and viewability statistics.
7 7  
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17 17  
18 18  **Line Item -** In DFP (but not in OpenX/Revive), every order as described above must include at least one line item, which defines the ad to run, which unit it will run in, which creative to use, and details about any custom targeting. When a Summary Report is generated, creatives will display below the Line Open. Because OpenX doesn't include a Line Item level in the heirarchy and there is no drop-down selection option in ONEcount if using OpenX (the drop-down menu will show "default" instead), individual creatives will be displayed below the Campaign.
19 19  
20 -So, the Ad Analytics Summary Report will display in the following heirarchical order:
21 - DFP – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
22 - OpenX/Revive – Advertiser, Campaign, Creatives (3 levels in Summary Report)
23 +So, the Ad Analytics Summary Report will display in the following hierarchical order:
23 23  
25 +(% style="margin-left: 30.0px;" %)
26 +
27 +**DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 +**OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 +
24 24  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
25 25  
26 26  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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46 46  **Ads Clicked -** The total number of ads served from your ad server. (ONEcount currently supports OpenX/Revive ad serving platform.)
47 47  
48 48  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
49 - ~*~*
50 - **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
55 +~*~*
56 +**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
51 51  
52 52  *
53 53  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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68 68  
69 69  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
70 70  
71 -=== OPENING THE BANNER ANALYTICS WINDOW ===
77 +=== OPEN THE BANNER ANALYTICS WINDOW ===
72 72  
73 -=== Select ANALYTICS from the main menu. ===
79 +**Select ANALYTICS & DASHBOARD from the main menu.**
74 74  
75 -[[image:attach:media_1444677744101.png||align="center"]]
81 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
76 76  
77 -=== Select BANNER from the sub-menu. ===
83 +\\
78 78  
79 -[[image:attach:media_1478028659353.png||align="center"]]
85 +**Select BANNER from the sub-menu.**
80 80  
87 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
88 +
81 81  This will bring you to the Ad Analytics main window, as shown below.
82 82  
83 83  [[image:attach:media_1478028756291.png||align="center"]]
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88 88  
89 89  Note that clicking on "Get Report" without making any selections for site, advertiser, campaign/order, line item will generate a summary report of ALL sites, advertisers, campaigns/orders, and line items.
90 90  
91 -=== Date Range ===
99 +==== Date Range ====
92 92  
93 93  [[image:attach:media_1444679740904.png||align="center"]]
94 94  
95 95  Date Range defaults to current date as end date and one week prior as start date. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates on the calendar then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
96 96  
97 -=== Select Site ===
105 +==== Select Site ====
98 98  
99 99  [[image:attach:media_1478030547604.png||align="center"]]
100 100  
101 101  Clicking in the "Select Sites" field will present a drop-down of domains on which to run analytics. Click on a domain(s) to select it or "Select All" for all domains.
102 - The sites that appear in this list are configurable in the Config Manager.
110 +The sites that appear in this list are configurable in the Config Manager.
103 103  
104 -=== Select Advertiser ===
112 +==== Select Advertiser ====
105 105  
106 106  [[image:attach:media_1478030615616.png||align="center"]]
107 107  
108 108  Clicking in the "Select Advertiser" field will present a drop-down of advertisers from your ad server. Click on an advertiser to select it or "Select All" for all advertisers.
109 109  
110 -=== Select Campaign/Orders ===
118 +==== Select Campaign/Orders ====
111 111  
112 112  [[image:attach:media_1478033583835.png||align="center"]]
113 113  
114 114  Clicking in the "Select Campaign/Orders" field will present a drop-down of campaigns/orders from your ad server. The campaigns/orders presented will be campaigns only for the advertiser selected in the previous step. Click on a campaign/order to select it.
115 115  
116 -=== Get Report ===
124 +==== Get Report ====
117 117  
118 118  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
119 119  
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120 120  [[image:attach:media_1478546214927.png||align="center"]]
121 121  
122 122  The Summary Report displays in three main sections:
123 - 1) Aggregate data for all selected advertisers and campaigns
124 - 2) Charts/graphical representation of key data
125 - 3) Breakdown and detail of aggregate data
131 +1) Aggregate data for all selected advertisers and campaigns
132 +2) Charts/graphical representation of key data
133 +3) Breakdown and detail of aggregate data
126 126  
127 127  The Summary Report breaks out applicable metrics by Known, Total, and Unknown.
128 128  
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130 130  
131 131  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
132 132  
133 -=== Show Rows ===
141 +==== Show Rows ====
134 134  
135 135  [[image:attach:media_1445278277941.png||align="center"]]
136 136  
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137 137  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
138 138  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
139 139  
140 -=== User Data Analysis ===
148 +==== User Data Analysis ====
141 141  
142 142  [[image:attach:media_1445278220561.png||align="center"]]
143 143  
144 144  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
145 145  
146 -=== Information ===
154 +==== Information ====
147 147  
148 148  [[image:attach:media_1445278346298.png||align="center"]]
149 149  
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151 151  
152 152  [[image:attach:media_1445278393943.png||align="center"]]
153 153  
154 -=== Options ===
162 +==== Options ====
155 155  
156 156  [[image:attach:media_1445282020900.png||align="center"]]
157 157  
158 -=== Refine Report ===
166 +==== Refine Report ====
159 159  
160 160  [[image:attach:media_1445282050887.png||align="center"]]
161 161  
162 162  You can refine/filter your report by using the following search options and entering the value in the blank field:
163 - With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
164 - With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
165 - With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
171 +With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
172 +With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
173 +With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
166 166  
167 167  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
168 168  
169 169  With > Page Title > Begns With > Departments
170 - With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
178 +With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
171 171  
172 172  [[image:attach:media_1445282114879.png||align="center"]]
173 173  
174 174  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
175 - To remove an option, click on the blue "x" the right of the value field.
183 +To remove an option, click on the blue "x" the right of the value field.
176 176  
177 177  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
178 178  
179 -=== Download Report ===
187 +==== Download Report ====
180 180  
181 181  [[image:attach:media_1445282286126.png||align="center"]]
182 182  
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183 183  Downloading a report will download the report, as it is displayed, in .csv format.
184 184  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
185 185  
186 -=== Known | Unknown | Total ===
194 +==== Known | Unknown | Total ====
187 187  
188 188  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
189 - **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
190 - **Total** = ~*~* Known + Unknown counts
197 +**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
198 +**Total** = ~*~* Known + Unknown counts
191 191  
192 192  
193 193  
194 194  {{id name="End ScreenSteps Content"/}}
203 +{{/layout-cell}}
204 +
205 +{{layout-cell}}
206 +{{panel title="Search all Documentation:"}}
207 +
208 +
209 +{{livesearch/}}
210 +{{/panel}}
211 +
212 +{{panel title="Search ANALYTICS Documentation:"}}
213 +
214 +
215 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
216 +{{/panel}}
217 +
218 +{{panel title="On this page:"}}
219 +
220 +
221 +{{toc/}}
222 +{{/panel}}
223 +
224 +{{panel title="More ANALYTICS Documentation:"}}
225 +{{expand}}
226 +(% style="margin-left: 30.0px;" %)
227 +(% style="color: rgb(0,51,102);" %)**Web Analytics**
228 +
229 +(% style="margin-left: 60.0px;" %)
230 +
231 +
232 +(% style="margin-left: 60.0px;" %)
233 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
234 +
235 +(% style="margin-left: 30.0px;" %)
236 +(% style="color: rgb(0,51,102);" %)**Ad Analytics**
237 +
238 +(% style="margin-left: 60.0px;" %)
239 +
240 +
241 +(% style="margin-left: 60.0px;" %)
242 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
243 +
244 +(% style="margin-left: 30.0px;" %)
245 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
246 +
247 +(% style="margin-left: 60.0px;" %)
248 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
249 +
250 +(% style="margin-left: 60.0px;" %)
251 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
252 +
253 +(% style="margin-left: 30.0px;" %)
254 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
255 +**
256 +
257 +(% style="margin-left: 60.0px;" %)
258 +Running Form Tracking Analytics
259 +
260 +\\
261 +{{/expand}}
262 +{{/panel}}
263 +
264 +\\
265 +
266 +\\
267 +
268 +**
269 +**
270 +
271 +**
272 +**
273 +
274 +\\
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67038/Key Concepts - Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/66991/Key Concepts - Ad Analytics