Last modified by caterina on 2022/02/04 15:26
From version 5.1
edited by melanie@one-count_com
on 2016/12/14 12:51
Change comment: There is no comment for this version
To version 12.1
edited by caterina
on 2022/02/04 16:26
Change comment: There is no comment for this version

Summary

Details

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Title
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1 -Key Concepts - Ad Analytics (v12.x)
1 +Key Concepts - Ad Analytics
Parent
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1 +In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.melanie@one-count_com
1 +XWiki.caterina
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 - The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 +The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Ad Analytics tool allows you to save, view, or download detailed known and unknown impression and viewability statistics.
10 10  
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20 20  
21 21  **Line Item -** In DFP (but not in OpenX/Revive), every order as described above must include at least one line item, which defines the ad to run, which unit it will run in, which creative to use, and details about any custom targeting. When a Summary Report is generated, creatives will display below the Line Open. Because OpenX doesn't include a Line Item level in the heirarchy and there is no drop-down selection option in ONEcount if using OpenX (the drop-down menu will show "default" instead), individual creatives will be displayed below the Campaign.
22 22  
23 -So, the Ad Analytics Summary Report will display in the following heirarchical order:
24 - DFP – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
25 - OpenX/Revive – Advertiser, Campaign, Creatives (3 levels in Summary Report)
23 +So, the Ad Analytics Summary Report will display in the following hierarchical order:
26 26  
25 +(% style="margin-left: 30.0px;" %)
26 +
27 +**DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 +**OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 +
27 27  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
28 28  
29 29  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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49 49  **Ads Clicked -** The total number of ads served from your ad server. (ONEcount currently supports OpenX/Revive ad serving platform.)
50 50  
51 51  **Viewability Rate -** Number of Viewed Impressions / number of Served Impressions.
52 - ~*~*
53 - **Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
55 +~*~*
56 +**Avg. Time in View (in seconds) -** The average time ads are in view. Calculated by number of seconds in view / number of Viewed Impressions.
54 54  
55 55  *
56 56  ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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71 71  
72 72  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
73 73  
74 -=== OPENING THE BANNER ANALYTICS WINDOW ===
77 +=== OPEN THE BANNER ANALYTICS WINDOW ===
75 75  
76 -=== Select ANALYTICS from the main menu. ===
79 +**Select ANALYTICS & DASHBOARD from the main menu.**
77 77  
78 -[[image:attach:media_1444677744101.png||align="center"]]
81 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
79 79  
80 -=== Select BANNER from the sub-menu. ===
83 +\\
81 81  
82 -[[image:attach:media_1478028659353.png||align="center"]]
85 +**Select BANNER from the sub-menu.**
83 83  
87 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 4.png||thumbnail="true" height="250"]]
88 +
84 84  This will bring you to the Ad Analytics main window, as shown below.
85 85  
86 86  [[image:attach:media_1478028756291.png||align="center"]]
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91 91  
92 92  Note that clicking on "Get Report" without making any selections for site, advertiser, campaign/order, line item will generate a summary report of ALL sites, advertisers, campaigns/orders, and line items.
93 93  
94 -=== Date Range ===
99 +==== Date Range ====
95 95  
96 96  [[image:attach:media_1444679740904.png||align="center"]]
97 97  
98 98  Date Range defaults to current date as end date and one week prior as start date. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates on the calendar then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
99 99  
100 -=== Select Site ===
105 +==== Select Site ====
101 101  
102 102  [[image:attach:media_1478030547604.png||align="center"]]
103 103  
104 104  Clicking in the "Select Sites" field will present a drop-down of domains on which to run analytics. Click on a domain(s) to select it or "Select All" for all domains.
105 - The sites that appear in this list are configurable in the Config Manager.
110 +The sites that appear in this list are configurable in the Config Manager.
106 106  
107 -=== Select Advertiser ===
112 +==== Select Advertiser ====
108 108  
109 109  [[image:attach:media_1478030615616.png||align="center"]]
110 110  
111 111  Clicking in the "Select Advertiser" field will present a drop-down of advertisers from your ad server. Click on an advertiser to select it or "Select All" for all advertisers.
112 112  
113 -=== Select Campaign/Orders ===
118 +==== Select Campaign/Orders ====
114 114  
115 115  [[image:attach:media_1478033583835.png||align="center"]]
116 116  
117 117  Clicking in the "Select Campaign/Orders" field will present a drop-down of campaigns/orders from your ad server. The campaigns/orders presented will be campaigns only for the advertiser selected in the previous step. Click on a campaign/order to select it.
118 118  
119 -=== Get Report ===
124 +==== Get Report ====
120 120  
121 121  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
122 122  
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123 123  [[image:attach:media_1478546214927.png||align="center"]]
124 124  
125 125  The Summary Report displays in three main sections:
126 - 1) Aggregate data for all selected advertisers and campaigns
127 - 2) Charts/graphical representation of key data
128 - 3) Breakdown and detail of aggregate data
131 +1) Aggregate data for all selected advertisers and campaigns
132 +2) Charts/graphical representation of key data
133 +3) Breakdown and detail of aggregate data
129 129  
130 130  The Summary Report breaks out applicable metrics by Known, Total, and Unknown.
131 131  
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133 133  
134 134  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
135 135  
136 -=== Show Rows ===
141 +==== Show Rows ====
137 137  
138 138  [[image:attach:media_1445278277941.png||align="center"]]
139 139  
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140 140  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
141 141  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
142 142  
143 -=== User Data Analysis ===
148 +==== User Data Analysis ====
144 144  
145 145  [[image:attach:media_1445278220561.png||align="center"]]
146 146  
147 147  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
148 148  
149 -=== Information ===
154 +==== Information ====
150 150  
151 151  [[image:attach:media_1445278346298.png||align="center"]]
152 152  
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154 154  
155 155  [[image:attach:media_1445278393943.png||align="center"]]
156 156  
157 -=== Options ===
162 +==== Options ====
158 158  
159 159  [[image:attach:media_1445282020900.png||align="center"]]
160 160  
161 -=== Refine Report ===
166 +==== Refine Report ====
162 162  
163 163  [[image:attach:media_1445282050887.png||align="center"]]
164 164  
165 165  You can refine/filter your report by using the following search options and entering the value in the blank field:
166 - With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
167 - With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
168 - With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
171 +With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
172 +With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
173 +With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
169 169  
170 170  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
171 171  
172 172  With > Page Title > Begns With > Departments
173 - With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
178 +With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
174 174  
175 175  [[image:attach:media_1445282114879.png||align="center"]]
176 176  
177 177  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
178 - To remove an option, click on the blue "x" the right of the value field.
183 +To remove an option, click on the blue "x" the right of the value field.
179 179  
180 180  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
181 181  
182 -=== Download Report ===
187 +==== Download Report ====
183 183  
184 184  [[image:attach:media_1445282286126.png||align="center"]]
185 185  
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186 186  Downloading a report will download the report, as it is displayed, in .csv format.
187 187  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
188 188  
189 -=== Known | Unknown | Total ===
194 +==== Known | Unknown | Total ====
190 190  
191 191  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
192 - **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
193 - **Total** = ~*~* Known + Unknown counts
197 +**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
198 +**Total** = ~*~* Known + Unknown counts
194 194  
195 195  
196 196  
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225 225  
226 226  
227 227  (% style="margin-left: 60.0px;" %)
233 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
228 228  
229 -
230 230  (% style="margin-left: 30.0px;" %)
231 231  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
232 232  
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234 234  
235 235  
236 236  (% style="margin-left: 60.0px;" %)
237 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
242 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
238 238  
239 239  (% style="margin-left: 30.0px;" %)
240 240  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
241 241  
242 242  (% style="margin-left: 60.0px;" %)
243 -Key Concepts - Email/Newsletter Analytics
248 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
244 244  
245 245  (% style="margin-left: 60.0px;" %)
246 -Running Email/Newsletter Analytics
251 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
247 247  
248 248  (% style="margin-left: 30.0px;" %)
249 249  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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252 252  (% style="margin-left: 60.0px;" %)
253 253  Running Form Tracking Analytics
254 254  
255 -
260 +\\
256 256  {{/expand}}
257 257  {{/panel}}
258 258  
259 -
264 +\\
260 260  
261 -
266 +\\
262 262  
263 263  **
264 264  **
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266 266  **
267 267  **
268 268  
269 -
274 +\\
270 270  
271 -
276 +\\
272 272  
273 -
278 +\\
274 274  {{/layout-cell}}
275 275  {{/layout-section}}
276 276  {{/layout}}
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1 +66991
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67497/Key Concepts - Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/66991/Key Concepts - Ad Analytics