Last modified by caterina on 2022/02/04 15:26
From version 5.1
edited by melanie@one-count_com
on 2016/12/14 11:51
Change comment: There is no comment for this version
To version 6.1
edited by melanie@one-count_com
on 2016/12/14 11:54
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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20 20  
21 21  **Line Item -** In DFP (but not in OpenX/Revive), every order as described above must include at least one line item, which defines the ad to run, which unit it will run in, which creative to use, and details about any custom targeting. When a Summary Report is generated, creatives will display below the Line Open. Because OpenX doesn't include a Line Item level in the heirarchy and there is no drop-down selection option in ONEcount if using OpenX (the drop-down menu will show "default" instead), individual creatives will be displayed below the Campaign.
22 22  
23 -So, the Ad Analytics Summary Report will display in the following heirarchical order:
24 - DFP – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
25 - OpenX/Revive – Advertiser, Campaign, Creatives (3 levels in Summary Report)
23 +So, the Ad Analytics Summary Report will display in the following hierarchical order:
26 26  
25 +(% style="margin-left: 30.0px;" %)
26 +
27 +**DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 + **OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 +
27 27  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
28 28  
29 29  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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71 71  
72 72  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
73 73  
74 -=== OPENING THE BANNER ANALYTICS WINDOW ===
77 +=== OPEN THE BANNER ANALYTICS WINDOW ===
75 75  
76 -=== Select ANALYTICS from the main menu. ===
79 +**Select ANALYTICS from the main menu.**
77 77  
78 78  [[image:attach:media_1444677744101.png||align="center"]]
79 79  
80 -=== Select BANNER from the sub-menu. ===
83 +
81 81  
85 +**Select BANNER from the sub-menu.**
86 +
82 82  [[image:attach:media_1478028659353.png||align="center"]]
83 83  
84 84  This will bring you to the Ad Analytics main window, as shown below.
Confluence.Code.ConfluencePageClass[0]
id
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1 -67497
1 +67499
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67497/Key Concepts - Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67499/Key Concepts - Ad Analytics (v12.x)