Last modified by caterina on 2022/02/04 15:26
From version 5.1
edited by melanie@one-count_com
on 2016/12/14 11:51
Change comment: There is no comment for this version
To version 7.1
edited by melanie@one-count_com
on 2016/12/14 11:55
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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20 20  
21 21  **Line Item -** In DFP (but not in OpenX/Revive), every order as described above must include at least one line item, which defines the ad to run, which unit it will run in, which creative to use, and details about any custom targeting. When a Summary Report is generated, creatives will display below the Line Open. Because OpenX doesn't include a Line Item level in the heirarchy and there is no drop-down selection option in ONEcount if using OpenX (the drop-down menu will show "default" instead), individual creatives will be displayed below the Campaign.
22 22  
23 -So, the Ad Analytics Summary Report will display in the following heirarchical order:
24 - DFP – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
25 - OpenX/Revive – Advertiser, Campaign, Creatives (3 levels in Summary Report)
23 +So, the Ad Analytics Summary Report will display in the following hierarchical order:
26 26  
25 +(% style="margin-left: 30.0px;" %)
26 +
27 +**DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 + **OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 +
27 27  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
28 28  
29 29  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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71 71  
72 72  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
73 73  
74 -=== OPENING THE BANNER ANALYTICS WINDOW ===
77 +=== OPEN THE BANNER ANALYTICS WINDOW ===
75 75  
76 -=== Select ANALYTICS from the main menu. ===
79 +**Select ANALYTICS from the main menu.**
77 77  
78 78  [[image:attach:media_1444677744101.png||align="center"]]
79 79  
80 -=== Select BANNER from the sub-menu. ===
83 +
81 81  
85 +**Select BANNER from the sub-menu.**
86 +
82 82  [[image:attach:media_1478028659353.png||align="center"]]
83 83  
84 84  This will bring you to the Ad Analytics main window, as shown below.
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91 91  
92 92  Note that clicking on "Get Report" without making any selections for site, advertiser, campaign/order, line item will generate a summary report of ALL sites, advertisers, campaigns/orders, and line items.
93 93  
94 -=== Date Range ===
99 +==== Date Range ====
95 95  
96 96  [[image:attach:media_1444679740904.png||align="center"]]
97 97  
98 98  Date Range defaults to current date as end date and one week prior as start date. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates on the calendar then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
99 99  
100 -=== Select Site ===
105 +==== Select Site ====
101 101  
102 102  [[image:attach:media_1478030547604.png||align="center"]]
103 103  
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104 104  Clicking in the "Select Sites" field will present a drop-down of domains on which to run analytics. Click on a domain(s) to select it or "Select All" for all domains.
105 105   The sites that appear in this list are configurable in the Config Manager.
106 106  
107 -=== Select Advertiser ===
112 +==== Select Advertiser ====
108 108  
109 109  [[image:attach:media_1478030615616.png||align="center"]]
110 110  
111 111  Clicking in the "Select Advertiser" field will present a drop-down of advertisers from your ad server. Click on an advertiser to select it or "Select All" for all advertisers.
112 112  
113 -=== Select Campaign/Orders ===
118 +==== Select Campaign/Orders ====
114 114  
115 115  [[image:attach:media_1478033583835.png||align="center"]]
116 116  
117 117  Clicking in the "Select Campaign/Orders" field will present a drop-down of campaigns/orders from your ad server. The campaigns/orders presented will be campaigns only for the advertiser selected in the previous step. Click on a campaign/order to select it.
118 118  
119 -=== Get Report ===
124 +==== Get Report ====
120 120  
121 121  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
122 122  
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133 133  
134 134  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
135 135  
136 -=== Show Rows ===
141 +==== Show Rows ====
137 137  
138 138  [[image:attach:media_1445278277941.png||align="center"]]
139 139  
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140 140  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
141 141  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
142 142  
143 -=== User Data Analysis ===
148 +==== User Data Analysis ====
144 144  
145 145  [[image:attach:media_1445278220561.png||align="center"]]
146 146  
147 147  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
148 148  
149 -=== Information ===
154 +==== Information ====
150 150  
151 151  [[image:attach:media_1445278346298.png||align="center"]]
152 152  
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154 154  
155 155  [[image:attach:media_1445278393943.png||align="center"]]
156 156  
157 -=== Options ===
162 +==== Options ====
158 158  
159 159  [[image:attach:media_1445282020900.png||align="center"]]
160 160  
161 -=== Refine Report ===
166 +==== Refine Report ====
162 162  
163 163  [[image:attach:media_1445282050887.png||align="center"]]
164 164  
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179 179  
180 180  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
181 181  
182 -=== Download Report ===
187 +==== Download Report ====
183 183  
184 184  [[image:attach:media_1445282286126.png||align="center"]]
185 185  
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186 186  Downloading a report will download the report, as it is displayed, in .csv format.
187 187  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
188 188  
189 -=== Known | Unknown | Total ===
194 +==== Known | Unknown | Total ====
190 190  
191 191  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
192 192   **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
Confluence.Code.ConfluencePageClass[0]
id
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1 -67497
1 +67501
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67497/Key Concepts - Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67501/Key Concepts - Ad Analytics (v12.x)