Last modified by caterina on 2022/02/04 15:26
From version 6.1
edited by melanie@one-count_com
on 2016/12/14 11:54
Change comment: There is no comment for this version
To version 4.1
edited by melanie@one-count_com
on 2016/12/08 11:42
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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20 20  
21 21  **Line Item -** In DFP (but not in OpenX/Revive), every order as described above must include at least one line item, which defines the ad to run, which unit it will run in, which creative to use, and details about any custom targeting. When a Summary Report is generated, creatives will display below the Line Open. Because OpenX doesn't include a Line Item level in the heirarchy and there is no drop-down selection option in ONEcount if using OpenX (the drop-down menu will show "default" instead), individual creatives will be displayed below the Campaign.
22 22  
23 -So, the Ad Analytics Summary Report will display in the following hierarchical order:
23 +So, the Ad Analytics Summary Report will display in the following heirarchical order:
24 + DFP – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
25 + OpenX/Revive – Advertiser, Campaign, Creatives (3 levels in Summary Report)
24 24  
25 -(% style="margin-left: 30.0px;" %)
26 -
27 -**DFP** – Advertiser, Order/Campaign, Line Item, Creatives (4 levels in Summary Report)
28 - **OpenX/Revive** – Advertiser, Campaign, Creatives (3 levels in Summary Report)
29 -
30 30  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
31 31  
32 32  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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74 74  
75 75  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
76 76  
77 -=== OPEN THE BANNER ANALYTICS WINDOW ===
74 +=== OPENING THE BANNER ANALYTICS WINDOW ===
78 78  
79 -**Select ANALYTICS from the main menu.**
76 +=== Select ANALYTICS from the main menu. ===
80 80  
81 81  [[image:attach:media_1444677744101.png||align="center"]]
82 82  
83 -
80 +=== Select BANNER from the sub-menu. ===
84 84  
85 -**Select BANNER from the sub-menu.**
86 -
87 87  [[image:attach:media_1478028659353.png||align="center"]]
88 88  
89 89  This will bring you to the Ad Analytics main window, as shown below.
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203 203  {{/layout-cell}}
204 204  
205 205  {{layout-cell}}
206 -{{panel title="Search all Documentation:"}}
201 +**Search all Documentation:**
207 207  
208 208  
204 +
209 209  {{livesearch/}}
210 -{{/panel}}
211 211  
212 -{{panel title="Search ANALYTICS Documentation:"}}
207 +
213 213  
209 +**Search Analytics Documentation:**
214 214  
215 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
216 -{{/panel}}
217 217  
218 -{{panel title="On this page:"}}
219 219  
213 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
220 220  
221 -{{toc/}}
222 -{{/panel}}
215 +
223 223  
224 -{{panel title="More ANALYTICS Documentation:"}}
225 -{{expand}}
217 +{{expand title="More Analytics Documentation"}}
226 226  (% style="margin-left: 30.0px;" %)
227 227  (% style="color: rgb(0,51,102);" %)**Web Analytics**
228 228  
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230 230  
231 231  
232 232  (% style="margin-left: 60.0px;" %)
225 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
233 233  
234 -
235 235  (% style="margin-left: 30.0px;" %)
236 236  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
237 237  
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259 259  
260 260  
261 261  {{/expand}}
262 -{{/panel}}
263 -
264 -
265 -
266 -
267 -
268 -**
269 -**
270 -
271 -**
272 -**
273 -
274 -
275 -
276 -
277 -
278 -
279 279  {{/layout-cell}}
280 280  {{/layout-section}}
281 281  {{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -67499
1 +67495
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67499/Key Concepts - Ad Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67495/Key Concepts - Ad Analytics (v12.x)