Last modified by caterina on 2022/02/04 15:33
From version 4.1
edited by melanie@one-count_com
on 2016/12/15 11:39
Change comment: There is no comment for this version
To version 5.1
edited by melanie@one-count_com
on 2016/12/15 11:57
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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50 50  
51 51  _ **Third Party Trackers Modifications: Usually websites will have third party trackers like Google Analytics, etc. installed on their website. A small piece of code needs to be added to those third party trackers so that ONEcount can pass the original referrer to those systems. We provide the code that needs to be added to your Google analytics code. If any other third party trackers are being used on your website, please let your ONEcount account manager know ahead of time.** _
52 52  
53 -_**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
53 +_**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.**
54 54  
55 +
55 55  
57 +=== OPEN THE NEWSLETTER ANALYTICS WINDOW ===
56 56  
59 +**Select ANALYTICS from the main menu.**
60 +
61 +[[image:attach:media_1444677744101.png||align="center"]]
62 +
63 +
64 +
65 +**Select NEWSLETTER from the sub-menu.**
66 +
67 +
68 +
69 +This will bring you to the Newsletter Analytics main window.
70 +
71 +
72 +
73 +
74 +
75 +=== OPTIONS FOR SELECTING CRITERIA ===
76 +
77 +[[image:attach:Screen Shot 2016-12-15 at 11.44.28 AM.png||width="950" align="center"]]
78 +
79 +
80 +
81 +Note that clicking on "Get Report" without making any selections for newsletter list or message will generate a summary report of ALL lists and messages/campaigns.
82 +
83 +==== 1 - Date Range ====
84 +
85 +Date Range defaults to current date as end date and one week prior as start date. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates on the calendar then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
86 +
87 +==== [[image:attach:media_1444679740904.png||align="center"]] ====
88 +
89 +
90 +
91 +==== 2 - Select Newsletter List ====
92 +
93 +Clicking in the "Select Newsletter List" field will present a drop-down of emai/newsletter lists on which to run analytics. Click on a list(s) to select it or "Select All" for all lists.
94 +
95 +
96 +
97 +[[image:attach:Screen Shot 2016-12-15 at 11.48.23 AM.png||align="center" height="250"]]
98 +
99 +
100 +
101 +
102 +
103 +==== 3 - Select Message ====
104 +
105 +Clicking in the "Select Newsletter Message" field will present a drop-down campaigns sent from the selected list. Click on a campaign to select it or "Select All" for all campaigns/messages.
106 +
107 +[[image:attach:Screen Shot 2016-12-15 at 11.50.01 AM.png||align="center"]]
108 +
109 +
110 +
111 +==== 5 - Get Report ====
112 +
113 +When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
114 +
115 +[[image:attach:Screen Shot 2016-12-15 at 11.51.42 AM.png||width="950" align="center"]]
116 +
117 +The Summary Report displays in three main sections:
118 +
119 +(% style="margin-left: 30.0px;" %)
120 +1) Aggregate data for all selected campaigns
121 + 2) Charts/graphical representation of key data
122 + 3) Breakdown and detail of aggregate data
123 +
124 +=== SHARED REPORT FEATURES, ICONS, AND OPTIONS ===
125 +
126 +The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
127 +
128 +==== Show Rows ====
129 +
130 +[[image:attach:media_1445278277941.png||align="center"]]
131 +
132 +The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
133 +You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
134 +
135 +==== User Data Analysis ====
136 +
137 +[[image:attach:media_1445278220561.png||align="center"]]
138 +
139 +Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
140 +
141 +==== Information ====
142 +
143 +[[image:attach:media_1445278346298.png||align="center"]]
144 +
145 +Clicking a " ? " in any table column heading will bring up a pop-up explaining the heading label. (See example below.)
146 +
147 +[[image:attach:media_1445278393943.png||align="center"]]
148 +
149 +==== Options ====
150 +
151 +[[image:attach:media_1445282020900.png||align="center"]]
152 +
153 +==== Refine Report ====
154 +
155 +[[image:attach:media_1445282050887.png||align="center"]]
156 +
157 +You can refine/filter your report by using the following search options and entering the value in the blank field:
158 + With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
159 + With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
160 + With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
161 +
162 +For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
163 +
164 +With > Page Title > Begns With > Departments
165 + With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
166 +
167 +[[image:attach:media_1445282114879.png||align="center"]]
168 +
169 +You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
170 + To remove an option, click on the blue "x" the right of the value field.
171 +
172 +**Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
173 +
174 +==== Download Report ====
175 +
176 +[[image:attach:media_1445282286126.png||align="center"]]
177 +
178 +Downloading a report will download the report, as it is displayed, in .csv format.
179 +**If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
180 +
181 +==== Known | Unknown | Total ====
182 +
183 +**Known** = Includes users in your database who have been identified and authenticated by ONEcount.
184 + **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
185 + **Total** = ~*~* Known + Unknown counts
186 +
187 +
188 +
57 57  {{id name="End ScreenSteps Content"/}}
190 +
191 +_
192 +
193 +
194 +
195 +{{id name="End ScreenSteps Content"/}}
58 58  {{/layout-cell}}
59 59  
60 60  {{layout-cell}}
Confluence.Code.ConfluencePageClass[0]
id
... ... @@ -1,1 +1,1 @@
1 -67604
1 +67605
url
... ... @@ -1,1 +1,1 @@
1 -https://info.onecount.net//wiki/spaces/OD/pages/67604/Key Concepts - Newsletter Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67605/Key Concepts - Newsletter Analytics (v12.x)