Key Concepts - Newsletter Analytics (v12.x)

 The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.

The Newsletter Analytics feature enables you to save, view, or download detailed sent/delivery and open/click statistics for each of your newsletters within a specified date range.

The following lesson will provide key information regarding Newsletter Analytics.

DEFINITIONS

_Known -* _A user who is in the ONEcount system and has been authenticated and identified.

** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink** in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*

_Unknown _= Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.

_Total - _Total of both Known and Unknown users.

_Sent - _The total number of emails sent.

_Delivered - _The total number of emails delivered.

_Opens - _The total number of emails opened, including multiple opens by the same user.

_Unique Opens - _The number of the distinct recipients that have opened your campaign, i.e. if John Doe opens an email four times, all four will be counted under "Opens" but only one will be counted under "Unique Opens".

_Open Rate - _The total number of opens divided by the total number sent.

_Adjusted Rate - _The total number of opens divided by the total number delivered.

_Clicks - _The total number of clicks.

_Bounce Rate - _ Percentage of bounced emails.

IMPORTANT NOTE:

In order to identify users and track activity, widgets must be embedded on every page of your web site (placing them at the root level will accomplish this). These widgets, specific to your site(s), and directions for placement are provided in the Widget Builder. Please see Widget Builder __documentation for moreinformation.

ONEcount Library/Tracker: This javascript snippet controls gating/access, cookie setting and does web tracking.

_Automation Widget: Automation scripts are snippets of javascript code that allow ONEcount to target actions (like ad target, popup target etc). This piece of javascript determines and outputs any automated action to the browser. _

_Noscript Tag: A noscript tag is needed to track requests when js is disabled. _

_Banner Trackers: Banner widgets are used to track and report banner activity. There are two banner platforms supported within ONEcount: OpenX and DFP (Premium and Small Business). _

_ Third Party Trackers Modifications: Usually websites will have third party trackers like Google Analytics, etc. installed on their website. A small piece of code needs to be added to those third party trackers so that ONEcount can pass the original referrer to those systems. We provide the code that needs to be added to your Google analytics code. If any other third party trackers are being used on your website, please let your ONEcount account manager know ahead of time. _

_ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount. _