Last modified by caterina on 2022/02/04 14:59
From version 11.1
edited by melanie@one-count_com
on 2016/12/14 12:38
Change comment: There is no comment for this version
To version 22.1
edited by steven@one-count_com
on 2018/07/12 14:19
Change comment: There is no comment for this version

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Title
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1 -Key Concepts - Web Analytics (v12.x)
1 +Key Concepts - Web Analytics
Author
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1 -XWiki.melanie@one-count_com
1 +XWiki.steven@one-count_com
Content
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12 12  
13 13  === DEFINITIONS ===
14 14  
15 -**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled
15 +**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled. ([[doc:Resources - How to Create a Resource]])
16 16  
17 17  **Known * -** A user in your database who has been identified and authenticated by ONEcount.
18 18  
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24 24  
25 25  **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
26 26  
27 -*
28 -** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
27 +* A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 
28 +1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
29 29  
30 30  **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
31 31  
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61 61  
62 62  **Select ANALYTICS from the main menu.**
63 63  
64 -[[image:attach:media_1444677744101.png||align="center"]]
64 +[[image:attach:image2018-7-12 12:37:22.png]]
65 65  
66 66  
67 67  
68 68  **Select WEBSITE from the sub-menu.**
69 69  
70 -[[image:attach:media_1444677804626.png||align="center"]]
70 +[[image:attach:image2018-7-12 12:37:47.png]]
71 71  
72 72  This will bring you to the Web Analytics main window, as shown below.
73 73  
74 -[[image:attach:media_1444677911206.png||align="center"]]
74 +[[image:attach:image2018-7-12 12:38:23.png||width="766"]]
75 75  
76 76  Note that there are 7 tabs in Web Analytics:
77 77  
78 -* **Demographic** – pulls analytics data for a selected demographic
78 +* **Segments** – pulls analytics data for a selected demographic
79 79  * **Content** - pulls analytics data by site content only
80 80  * **Device** – pulls analytics data by device used to access site
81 81  * **Operating System** – pulls analytics data by operating system used
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87 87  
88 88  === SHARED OPTIONS FOR SELECTING CRITERIA (ALL TABS) ===
89 89  
90 -[[image:attach:media_1444679200246.png||align="center"]]
90 +[[image:attach:image2018-7-12 12:39:16.png||width="766"]]
91 91  
92 92  All tabs include the following seven options for selecting analytics criteria.
93 93  
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96 96  ~1. Date Range
97 97   2. Select Sites
98 98   3. Select Resources
99 - 4. Load Selections Template
100 - 5. Save Selections Template
99 + 4. Load (Selections) Template
100 + 5. Save (Selections) Template
101 101   6. Template List
102 102   7. Get Report
103 +8. Select Content
103 103  
104 104  Note that clicking on "Get Report" without making any selections will generate a summary report including all possible selections.
105 105  
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114 114  [[image:attach:media_1445005224967.png||align="center"]]
115 115  
116 116  Clicking in the "Select Sites" field will present a drop-down of available domains to run anaytics on. Click on a domain(s) to select it or "Select All" for all domains.
117 - The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities - Configuration Manager (v12\.x)]]
118 + The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities - Configuration Manager]]
118 118  
119 119  ==== Select Resources ====
120 120  
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148 148  
149 149  Below is an example of a report with site, resources, and date range selected.
150 150  
151 -[[image:attach:media_1445007569364.png||align="center"]]
152 +[[image:attach:image2018-7-12 12:51:1.png||height="250"]]
152 152  
153 153  ==== Save Selections Template ====
154 154  
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270 270  {{/layout-cell}}
271 271  
272 272  {{layout-cell}}
273 -**Search all Documentation:**
274 +{{panel title="Search all Documentation:"}}
274 274  
275 275  
276 -
277 277  {{livesearch/}}
278 +{{/panel}}
278 278  
279 -
280 +{{panel title="Search ANALYTICS Documentation:"}}
280 280  
281 -**Search Analytics Documentation:**
282 282  
283 -
284 -
285 285  {{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
284 +{{/panel}}
286 286  
287 -
288 -
289 289  {{panel title="On this page:"}}
290 290  
291 291  
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292 292  {{toc/}}
293 293  {{/panel}}
294 294  
295 -{{expand title="More Analytics Documentation"}}
292 +{{panel title="More ANALYTICS Documentation:"}}
293 +{{expand}}
296 296  (% style="margin-left: 30.0px;" %)
297 297  (% style="color: rgb(0,51,102);" %)**Web Analytics**
298 298  
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300 300  
301 301  
302 302  (% style="margin-left: 60.0px;" %)
303 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
301 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
304 304  
305 305  (% style="margin-left: 30.0px;" %)
306 306  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
307 307  
308 308  (% style="margin-left: 60.0px;" %)
309 -[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
307 +[[doc:Key Concepts - Ad Analytics]]
310 310  
311 311  (% style="margin-left: 60.0px;" %)
312 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
310 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
313 313  
314 314  (% style="margin-left: 30.0px;" %)
315 315  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
316 316  
317 317  (% style="margin-left: 60.0px;" %)
318 -Key Concepts - Email/Newsletter Analytics
316 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
319 319  
320 320  (% style="margin-left: 60.0px;" %)
321 -Running Email/Newsletter Analytics
319 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
322 322  
323 323  (% style="margin-left: 30.0px;" %)
324 324  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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329 329  
330 330  
331 331  {{/expand}}
330 +{{/panel}}
331 +
332 +
333 +
334 +
332 332  {{/layout-cell}}
333 333  {{/layout-section}}
334 334  {{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -67490
1 +11927789
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67490/Key Concepts - Web Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/11927789/Key Concepts - Web Analytics