Changes for page Key Concepts - Web Analytics

Last modified by caterina on 2022/02/04 14:59

From 8.1 to 7.1 From 24.1 to 23.1

From version 23.1

edited by steven@one-count_com
on 2018/07/12 14:31

Change comment: There is no comment for this version

To version 8.1

edited by melanie@one-count_com
on 2016/12/08 12:39

Change comment: There is no comment for this version

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- Confluence.Code.ConfluencePageClass[0]

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Page properties

Title

@@ -1,1 +1,1 @@
--Key Concepts - Web Analytics
++Key Concepts - Web Analytics (v12.x)

Author

@@ -1,1 +1,1 @@
--XWiki.steven@one-count_com
++XWiki.melanie@one-count_com

Content

@@ -12,7 +12,7 @@
  === DEFINITIONS ===
--**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled. ([[doc:Resources - How to Create a Resource]])
++**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled
  **Known * -** A user in your database who has been identified and authenticated by ONEcount.
@@ -24,8 +24,8 @@
  **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
--* A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified:
--1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
++*
++** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
  **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
@@ -33,7 +33,7 @@
  **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
--Average Time/Session - T*otal duration of all sessions (in seconds) / number of sessions.
++*Average Time/Session - T*otal duration of all sessions (in seconds) / number of sessions.
  **Entrance -** The number of visits starting on a particular page or content area of a website.
@@ -57,67 +57,61 @@
  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
--=== OPEN THE WEB ANALYTICS WINDOW ===
++=== OPENING THE WEB ANALYTICS WINDOW ===
--**Select ANALYTICS from the main menu.**
++=== Select ANALYTICS from the main menu. ===
--[[image:attach:image2018-7-12 13:28:17.png]]
++[[image:attach:media_1444677744101.png||align="center"]]
--
++=== Select WEBSITE from the sub-menu. ===
--**Select WEBSITE from the sub-menu.**
++[[image:attach:media_1444677804626.png||align="center"]]
--[[image:attach:image2018-7-12 13:28:40.png]]
--
  This will bring you to the Web Analytics main window, as shown below.
--[[image:attach:image2018-7-12 13:29:4.png||width="766"]]
++[[image:attach:media_1444677911206.png||align="center"]]
  Note that there are 7 tabs in Web Analytics:
--* **Segments** – pulls analytics data for a selected demographic
--* **Content** - pulls analytics data by site content only
--* **Device** – pulls analytics data by device used to access site
--* **Operating System** – pulls analytics data by operating system used
--* **Referrer** – pulls analytics data by site referrers
--* **Day** - pulls analytics data by days of the week
--* **Hour** – pulls analytics data by hours of a day
++* Demographic – pulls analytics data for a selected demographic
++* Content - pulls analytics data by site content only
++* Device – pulls analytics data by device used to access site
++* Operating System – pulls analytics data by operating system used
++* Referrer – pulls analytics data by site referrers
++* Day - pulls analytics data by days of the week
++* Hour – pulls analytics data by hours of a day
  All tabs include the options for selecting criteria shown in the screenshot below.
  === SHARED OPTIONS FOR SELECTING CRITERIA (ALL TABS) ===
--[[image:attach:image2018-7-12 13:29:38.png||width="766"]]
++[[image:attach:media_1444679200246.png||align="center"]]
--All tabs include the following seven options for selecting analytics criteria.
--
--(% style="margin-left: 30.0px;" %)
--
--~1. Date Range
++All tabs include the following seven options for selecting analytics criteria:
++ ~1. Date Range
 . Select Sites
 . Select Resources
-- 4. Load (Selections) Template
-- 5. Save (Selections) Template
++ 4. Load Selections Template
++ 5. Save Selections Template
 . Template List
 . Get Report
--8. Select Content
  Note that clicking on "Get Report" without making any selections will generate a summary report including all possible selections.
--==== Date Range ====
++=== Date Range ===
  [[image:attach:media_1444679740904.png||align="center"]]
  Date Range defaults to end date as current date and start date as week prior. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
--==== Select Sites ====
++=== Select Sites ===
  [[image:attach:media_1445005224967.png||align="center"]]
  Clicking in the "Select Sites" field will present a drop-down of available domains to run anaytics on. Click on a domain(s) to select it or "Select All" for all domains.
-- The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities  - Configuration Manager]]
++ The sites that appear in this list are configurable in the Config Manager.
--==== Select Resources ====
++=== Select Resources ===
  [[image:attach:media_1445006126761.png||align="center"]]
@@ -139,7 +139,7 @@
  [[image:attach:media_1445264847440.png||align="center"]]
--==== Load Selections Template ====
++=== Load Selections Template ===
  [[image:attach:media_1445007177787.png||align="center"]]
@@ -149,9 +149,9 @@
  Below is an example of a report with site, resources, and date range selected.
--[[image:attach:image2018-7-12 13:30:48.png||width="762"]]
++[[image:attach:media_1445007569364.png||align="center"]]
--==== Save Selections Template ====
++=== Save Selections Template ===
  [[image:attach:media_1445007721345.png||align="center"]]
@@ -160,7 +160,6 @@
  Clicking on "Save Template" will present a pop-up window where you can select 1) Update or 2) New.
--(% style="margin-left: 30.0px;" %)
  **Update:** Use this if you loaded an existing template and want to update that template with the modified selections.
  (% style="text-decoration: underline;" %)For example(%%):
  An advertiser sponsors three sections of your site (each section is a resource) for the month of March.
@@ -169,10 +169,9 @@
   Load the saved template and add the new resource in "Select Resources".
   Save the template, and the new resource will be added to the template.
--(% style="margin-left: 30.0px;" %)
  **New:** Use this if you did not load an existing template for modification but enter new selections to be saved as a new template.
--==== Template List ====
++=== Template List ===
  [[image:attach:media_1445265583863.png||align="center"]]
@@ -184,17 +184,14 @@
  [[image:attach:media_1445283574996.png||align="center"]]
--==== Get Report ====
++=== Get Report ===
  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
  [[image:attach:media_1445267699513.png||align="center"]]
--All reports, for all tabs, display in three main sections:
--
--(% style="margin-left: 30.0px;" %)
--
--1) Aggregate data for all sites and resources/pages selected.
++All reports, for all tabs, disiplay in three main sections:
++ 1) Aggregate data for all sites and resources/pages selected.
 ) Charts/graphical representation of key data
 ) Breakdown and detail of aggregate data
@@ -204,7 +204,7 @@
  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
--==== Show Rows ====
++=== Show Rows ===
  [[image:attach:media_1445278277941.png||align="center"]]
@@ -211,13 +211,13 @@
  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
--==== User Data Analysis ====
++=== User Data Analysis ===
  [[image:attach:media_1445278220561.png||align="center"]]
  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
--==== Information ====
++=== Information ===
  [[image:attach:media_1445278346298.png||align="center"]]
@@ -225,12 +225,12 @@
  [[image:attach:media_1445278393943.png||align="center"]]
--
++=== Options ===
--==== Refine Report ====
--
  [[image:attach:media_1445282020900.png||align="center"]]
++=== Refine Report ===
++
  [[image:attach:media_1445282050887.png||align="center"]]
  You can refine/filter your report by using the following search options and entering the value in the blank field:
@@ -252,7 +252,7 @@
  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
--==== Download Report ====
++=== Download Report ===
  [[image:attach:media_1445282286126.png||align="center"]]
@@ -259,7 +259,7 @@
  Downloading a report will download the report, as it is displayed, in .csv format.
  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
--==== Known | Unknown | Total ====
++=== Known | Unknown | Total ===
  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
   **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
@@ -271,26 +271,23 @@
  {{/layout-cell}}
  {{layout-cell}}
--{{panel title="Search all Documentation:"}}
++**Search all Documentation:**
++
  {{livesearch/}}
--{{/panel}}
--{{panel title="Search ANALYTICS Documentation:"}}
++
++**Search Analytics Documentation:**
--{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
--{{/panel}}
--{{panel title="On this page:"}}
++{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
--{{toc/}}
--{{/panel}}
++
--{{panel title="More ANALYTICS Documentation:"}}
--{{expand}}
++{{expand title="More Analytics Documentation"}}
  (% style="margin-left: 30.0px;" %)
  (% style="color: rgb(0,51,102);" %)**Web Analytics**
@@ -298,25 +298,25 @@
  (% style="margin-left: 60.0px;" %)
--[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
++[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]
  (% style="margin-left: 30.0px;" %)
  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
  (% style="margin-left: 60.0px;" %)
--[[doc:Key Concepts - Ad Analytics]]
++[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
  (% style="margin-left: 60.0px;" %)
--[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
++[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
  (% style="margin-left: 30.0px;" %)
  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
  (% style="margin-left: 60.0px;" %)
--[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
++Key Concepts - Email/Newsletter Analytics
  (% style="margin-left: 60.0px;" %)
--[[Running Email/Newsletter Analytics>>doc:Analytics  - Running EmailNewsletter Analytics]]
++Running Email/Newsletter Analytics
  (% style="margin-left: 30.0px;" %)
  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
@@ -327,11 +327,6 @@
  {{/expand}}
--{{/panel}}
--
--
--
--
  {{/layout-cell}}
  {{/layout-section}}
  {{/layout}}

Confluence.Code.ConfluencePageClass[0]

id

@@ -1,1 +1,1 @@
--11927791
++67034

url

@@ -1,1 +1,1 @@
--https://info.onecount.net//wiki/spaces/OD/pages/11927791/Key Concepts - Web Analytics
++https://info.onecount.net//wiki/spaces/OD/pages/67034/Key Concepts - Web Analytics (v12.x)