Last modified by caterina on 2022/02/04 14:59
From version 25.1
edited by caterina
on 2022/02/04 15:59
Change comment: There is no comment for this version
To version 4.1
edited by melanie@one-count_com
on 2016/12/08 12:20
Change comment: There is no comment for this version

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Title
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1 -Key Concepts - Web Analytics
1 +Key Concepts - Web Analytics (v12.x)
Parent
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1 -In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.caterina
1 +XWiki.melanie@one-count_com
Content
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4 4  
5 5  
6 6  {{id name="Start ScreenSteps Content"/}}
7 -The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 + The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
8 8  
9 9  The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
10 10  
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12 12  
13 13  === DEFINITIONS ===
14 14  
15 -**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled. ([[doc:Products - How to Create a Product]])
15 +**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled
16 16  
17 17  **Known * -** A user in your database who has been identified and authenticated by ONEcount.
18 18  
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24 24  
25 25  **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
26 26  
27 -* A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 
28 - 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
27 +*
28 +** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
29 29  
30 30  **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
31 31  
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33 33  
34 34  **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
35 35  
36 -Average Time/Session - Total duration of all sessions (in seconds) / number of sessions.
36 +*Average Time/Session - T*otal duration of all sessions (in seconds) / number of sessions.
37 37  
38 38  **Entrance -** The number of visits starting on a particular page or content area of a website.
39 39  
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57 57  
58 58  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
59 59  
60 -=== OPEN THE WEB ANALYTICS WINDOW ===
60 +=== OPENING THE WEB ANALYTICS WINDOW ===
61 61  
62 -**Select ANALYTICS & DASHBOARD from the main menu.**
62 +=== Select ANALYTICS from the main menu. ===
63 63  
64 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
64 +[[image:attach:media_1444677744101.png||align="center"]]
65 65  
66 -\\
66 +=== Select WEBSITE from the sub-menu. ===
67 67  
68 -**Select WEBSITE from the sub-menu.**
68 +[[image:attach:media_1444677804626.png||align="center"]]
69 69  
70 -[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 3.png||thumbnail="true" height="250"]]
71 -
72 72  This will bring you to the Web Analytics main window, as shown below.
73 73  
74 -[[image:attach:image2018-7-12 13:29:4.png||width="766"]]
72 +[[image:attach:media_1444677911206.png||align="center"]]
75 75  
76 76  Note that there are 7 tabs in Web Analytics:
77 77  
78 -* **Segments** – pulls analytics data for a selected demographic
79 -* **Content** - pulls analytics data by site content only
80 -* **Device** – pulls analytics data by device used to access site
81 -* **Operating System** – pulls analytics data by operating system used
82 -* **Referrer** – pulls analytics data by site referrers
83 -* **Day** - pulls analytics data by days of the week
84 -* **Hour** – pulls analytics data by hours of a day
76 +* Demographic – pulls analytics data for a selected demographic
77 +* Content - pulls analytics data by site content only
78 +* Device – pulls analytics data by device used to access site
79 +* Operating System – pulls analytics data by operating system used
80 +* Referrer – pulls analytics data by site referrers
81 +* Day - pulls analytics data by days of the week
82 +* Hour – pulls analytics data by hours of a day
85 85  
86 86  All tabs include the options for selecting criteria shown in the screenshot below.
87 87  
88 88  === SHARED OPTIONS FOR SELECTING CRITERIA (ALL TABS) ===
89 89  
90 -[[image:attach:image2018-7-12 13:29:38.png||width="766"]]
88 +[[image:attach:media_1444679200246.png||align="center"]]
91 91  
92 -All tabs include the following seven options for selecting analytics criteria.
90 +All tabs include the following seven options for selecting analytics criteria:
91 + ~1. Date Range
92 + 2. Select Sites
93 + 3. Select Resources
94 + 4. Load Selections Template
95 + 5. Save Selections Template
96 + 6. Template List
97 + 7. Get Report
93 93  
94 -(% style="margin-left: 30.0px;" %)
95 -
96 -~1. Date Range
97 -2. Select Sites
98 -3. Select Resources
99 -4. Load (Selections) Template
100 -5. Save (Selections) Template
101 -6. Template List
102 -7. Get Report
103 -8. Select Content
104 -
105 105  Note that clicking on "Get Report" without making any selections will generate a summary report including all possible selections.
106 106  
107 -==== Date Range ====
101 +=== Date Range ===
108 108  
109 109  [[image:attach:media_1444679740904.png||align="center"]]
110 110  
111 111  Date Range defaults to end date as current date and start date as week prior. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
112 112  
113 -==== Select Sites ====
107 +=== Select Sites ===
114 114  
115 115  [[image:attach:media_1445005224967.png||align="center"]]
116 116  
117 117  Clicking in the "Select Sites" field will present a drop-down of available domains to run anaytics on. Click on a domain(s) to select it or "Select All" for all domains.
118 -The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities - Configuration Manager]]
112 + The sites that appear in this list are configurable in the Config Manager.
119 119  
120 -==== Select Resources ====
114 +=== Select Resources ===
121 121  
122 122  [[image:attach:media_1445006126761.png||align="center"]]
123 123  
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124 124  Clicking in the "Select Resources" field will present a drop-down of available resources to run anaytics on. Click on a resource to select it or "Select All" for all resources. More information on resources can be found in the Inventory module documentation.
125 125  
126 126  **You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
127 -(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). More detail on refining is included in this lesson.
121 + (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). More detail on refining is included in this lesson.
128 128  
129 129  Note that entering the URL of a page will not add it to the drop-down list of selectable resources for later selection.
130 130  
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131 131  [[image:attach:media_1445262218528.png||align="center"]]
132 132  
133 133  1) Enter the URL
134 -2) Click on Add [[URL>>doc:URL]] in the drop-down box
135 -3) The URL will be selected, as shown below.
128 + 2) Click on Add [[URL>>doc:URL]] in the drop-down box
129 + 3) The URL will be selected, as shown below.
136 136  
137 137  Note that pages entered in this way will not be saved in the drop-down list of selectable resources and won't be saved as a selection in a template.
138 -More information on templates follows.
132 + More information on templates follows.
139 139  
140 140  [[image:attach:media_1445264847440.png||align="center"]]
141 141  
142 -==== Load Selections Template ====
136 +=== Load Selections Template ===
143 143  
144 144  [[image:attach:media_1445007177787.png||align="center"]]
145 145  
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149 149  
150 150  Below is an example of a report with site, resources, and date range selected.
151 151  
152 -[[image:attach:image2018-7-12 13:30:48.png||width="762"]]
146 +[[image:attach:media_1445007569364.png||align="center"]]
153 153  
154 -==== Save Selections Template ====
148 +=== Save Selections Template ===
155 155  
156 156  [[image:attach:media_1445007721345.png||align="center"]]
157 157  
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160 160  
161 161  Clicking on "Save Template" will present a pop-up window where you can select 1) Update or 2) New.
162 162  
163 -(% style="margin-left: 30.0px;" %)
164 164  **Update:** Use this if you loaded an existing template and want to update that template with the modified selections.
165 165  (% style="text-decoration: underline;" %)For example(%%):
166 166  An advertiser sponsors three sections of your site (each section is a resource) for the month of March.
167 -You have a saved template for the site and those three resource selections.
168 -For April, the advertiser sponsors an additional section and a new resource has been created for that section.
169 -Load the saved template and add the new resource in "Select Resources".
170 -Save the template, and the new resource will be added to the template.
160 + You have a saved template for the site and those three resource selections.
161 + For April, the advertiser sponsors an additional section and a new resource has been created for that section.
162 + Load the saved template and add the new resource in "Select Resources".
163 + Save the template, and the new resource will be added to the template.
171 171  
172 -(% style="margin-left: 30.0px;" %)
173 173  **New:** Use this if you did not load an existing template for modification but enter new selections to be saved as a new template.
174 174  
175 -==== Template List ====
167 +=== Template List ===
176 176  
177 177  [[image:attach:media_1445265583863.png||align="center"]]
178 178  
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184 184  
185 185  [[image:attach:media_1445283574996.png||align="center"]]
186 186  
187 -==== Get Report ====
179 +=== Get Report ===
188 188  
189 189  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
190 190  
191 191  [[image:attach:media_1445267699513.png||align="center"]]
192 192  
193 -All reports, for all tabs, display in three main sections:
185 +All reports, for all tabs, disiplay in three main sections:
186 + 1) Aggregate data for all sites and resources/pages selected.
187 + 2) Charts/graphical representation of key data
188 + 3) Breakdown and detail of aggregate data
194 194  
195 -(% style="margin-left: 30.0px;" %)
196 -
197 -1) Aggregate data for all sites and resources/pages selected.
198 -2) Charts/graphical representation of key data
199 -3) Breakdown and detail of aggregate data
200 -
201 201  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown.
202 202  
203 203  === SHARED REPORT FEATURES, ICONS, AND OPTIONS (ALL TABS) ===
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204 204  
205 205  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
206 206  
207 -==== Show Rows ====
196 +=== Show Rows ===
208 208  
209 209  [[image:attach:media_1445278277941.png||align="center"]]
210 210  
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211 211  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
212 212  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
213 213  
214 -==== User Data Analysis ====
203 +=== User Data Analysis ===
215 215  
216 216  [[image:attach:media_1445278220561.png||align="center"]]
217 217  
218 218  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
219 219  
220 -==== Information ====
209 +=== Information ===
221 221  
222 222  [[image:attach:media_1445278346298.png||align="center"]]
223 223  
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225 225  
226 226  [[image:attach:media_1445278393943.png||align="center"]]
227 227  
228 -\\
217 +=== Options ===
229 229  
230 -==== Refine Report ====
231 -
232 232  [[image:attach:media_1445282020900.png||align="center"]]
233 233  
221 +=== Refine Report ===
222 +
234 234  [[image:attach:media_1445282050887.png||align="center"]]
235 235  
236 236  You can refine/filter your report by using the following search options and entering the value in the blank field:
237 -With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
238 -With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
239 -With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
226 + With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
227 + With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
228 + With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
240 240  
241 241  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
242 242  
243 243  With > Page Title > Begns With > Departments
244 -With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
233 + With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
245 245  
246 246  [[image:attach:media_1445282114879.png||align="center"]]
247 247  
248 248  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
249 -To remove an option, click on the blue "x" the right of the value field.
250 -Don't use commas in values, i.e. enter 23980 NOT 23,980.
251 -For values that contain decimals, i.e. Avg. Time/View, Bounce Rate, and Exit Rate you cannot use the "Equals" option. The system rounds decimals for display, and when a value is entered the system searches the database, where the values aren't stores as rounded values. For example, if you enter "Equals 45.15", the system will search the database for that value, but the value in the database may be calculated to be 45.1489524, so it won't be a match. The system will, however, display this value as 45.15; but this isn't the actual value.
238 + To remove an option, click on the blue "x" the right of the value field.
239 + Don't use commas in values, i.e. enter 23980 NOT 23,980.
240 + For values that contain decimals, i.e. Avg. Time/View, Bounce Rate, and Exit Rate you cannot use the "Equals" option. The system rounds decimals for display, and when a value is entered the system searches the database, where the values aren't stores as rounded values. For example, if you enter "Equals 45.15", the system will search the database for that value, but the value in the database may be calculated to be 45.1489524, so it won't be a match. The system will, however, display this value as 45.15; but this isn't the actual value.
252 252  
253 253  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
254 254  
255 -==== Download Report ====
244 +=== Download Report ===
256 256  
257 257  [[image:attach:media_1445282286126.png||align="center"]]
258 258  
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259 259  Downloading a report will download the report, as it is displayed, in .csv format.
260 260  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
261 261  
262 -==== Known | Unknown | Total ====
251 +=== Known | Unknown | Total ===
263 263  
264 264  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
265 -**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
266 -**Total** = ~*~* Known + Unknown counts
254 + **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
255 + **Total** = ~*~* Known + Unknown counts
267 267  
268 268  
269 269  
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271 271  {{/layout-cell}}
272 272  
273 273  {{layout-cell}}
274 -{{panel title="Search all Documentation:"}}
275 -
276 -
277 -{{livesearch/}}
278 -{{/panel}}
279 -
280 -{{panel title="Search ANALYTICS Documentation:"}}
281 -
282 -
283 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
284 -{{/panel}}
285 -
286 -{{panel title="On this page:"}}
287 -
288 -
289 -{{toc/}}
290 -{{/panel}}
291 -
292 -{{panel title="More ANALYTICS Documentation:"}}
293 -{{expand}}
294 -(% style="margin-left: 30.0px;" %)
295 -(% style="color: rgb(0,51,102);" %)**Web Analytics**
296 -
297 -(% style="margin-left: 60.0px;" %)
298 -
299 -
300 -(% style="margin-left: 60.0px;" %)
301 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
302 -
303 -(% style="margin-left: 30.0px;" %)
304 -(% style="color: rgb(0,51,102);" %)**Ad Analytics**
305 -
306 -(% style="margin-left: 60.0px;" %)
307 -[[doc:Key Concepts - Ad Analytics]]
308 -
309 -(% style="margin-left: 60.0px;" %)
310 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
311 -
312 -(% style="margin-left: 30.0px;" %)
313 -(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
314 -
315 -(% style="margin-left: 60.0px;" %)
316 -[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
317 -
318 -(% style="margin-left: 60.0px;" %)
319 -[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
320 -
321 -(% style="margin-left: 30.0px;" %)
322 -(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
323 -**
324 -
325 -(% style="margin-left: 60.0px;" %)
326 -Running Form Tracking Analytics
327 -
328 -\\
329 -{{/expand}}
330 -{{/panel}}
331 -
332 -\\
333 -
334 -\\
263 +
335 335  {{/layout-cell}}
336 336  {{/layout-section}}
337 337  {{/layout}}
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