Last modified by caterina on 2022/02/04 14:59

From version 3.1
edited by melanie@one-count_com
on 2016/12/08 12:14
Change comment: There is no comment for this version
To version 18.1
edited by steven@one-count_com
on 2018/07/12 13:52
Change comment: There is no comment for this version

Summary

Details

Page properties
Title
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1 -Key Concepts - Website Analytics (v12.x)
1 +Key Concepts - Web Analytics
Author
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1 -XWiki.melanie@one-count_com
1 +XWiki.steven@one-count_com
Content
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1 +{{layout}}
2 +{{layout-section ac:type="two_right_sidebar"}}
3 +{{layout-cell}}
1 1  
2 2  
3 3  {{id name="Start ScreenSteps Content"/}}
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54 54  
55 55  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
56 56  
57 -=== OPENING THE WEB ANALYTICS WINDOW ===
60 +=== OPEN THE WEB ANALYTICS WINDOW ===
58 58  
59 -=== Select ANALYTICS from the main menu. ===
62 +**Select ANALYTICS from the main menu.**
60 60  
61 -[[image:attach:media_1444677744101.png||align="center"]]
64 +[[image:attach:image2018-7-12 12:37:22.png]]
62 62  
63 -=== Select WEBSITE from the sub-menu. ===
66 +
64 64  
65 -[[image:attach:media_1444677804626.png||align="center"]]
68 +**Select WEBSITE from the sub-menu.**
66 66  
70 +[[image:attach:image2018-7-12 12:37:47.png]]
71 +
67 67  This will bring you to the Web Analytics main window, as shown below.
68 68  
69 -[[image:attach:media_1444677911206.png||align="center"]]
74 +[[image:attach:image2018-7-12 12:38:23.png||border="true" width="806" height="250"]]
70 70  
71 71  Note that there are 7 tabs in Web Analytics:
72 72  
73 -* Demographic – pulls analytics data for a selected demographic
74 -* Content - pulls analytics data by site content only
75 -* Device – pulls analytics data by device used to access site
76 -* Operating System – pulls analytics data by operating system used
77 -* Referrer – pulls analytics data by site referrers
78 -* Day - pulls analytics data by days of the week
79 -* Hour – pulls analytics data by hours of a day
78 +* **Segments** – pulls analytics data for a selected demographic
79 +* **Content** - pulls analytics data by site content only
80 +* **Device** – pulls analytics data by device used to access site
81 +* **Operating System** – pulls analytics data by operating system used
82 +* **Referrer** – pulls analytics data by site referrers
83 +* **Day** - pulls analytics data by days of the week
84 +* **Hour** – pulls analytics data by hours of a day
80 80  
81 81  All tabs include the options for selecting criteria shown in the screenshot below.
82 82  
83 83  === SHARED OPTIONS FOR SELECTING CRITERIA (ALL TABS) ===
84 84  
85 -[[image:attach:media_1444679200246.png||align="center"]]
90 +[[image:attach:image2018-7-12 12:39:16.png||width="806"]]
86 86  
87 -All tabs include the following seven options for selecting analytics criteria:
88 - ~1. Date Range
92 +All tabs include the following seven options for selecting analytics criteria.
93 +
94 +(% style="margin-left: 30.0px;" %)
95 +
96 +~1. Date Range
89 89   2. Select Sites
90 90   3. Select Resources
91 - 4. Load Selections Template
92 - 5. Save Selections Template
99 + 4. Load (Selections) Template
100 + 5. Save (Selections) Template
93 93   6. Template List
94 94   7. Get Report
103 +8. Select Content
95 95  
96 96  Note that clicking on "Get Report" without making any selections will generate a summary report including all possible selections.
97 97  
98 -=== Date Range ===
107 +==== Date Range ====
99 99  
100 100  [[image:attach:media_1444679740904.png||align="center"]]
101 101  
102 102  Date Range defaults to end date as current date and start date as week prior. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
103 103  
104 -=== Select Sites ===
113 +==== Select Sites ====
105 105  
106 106  [[image:attach:media_1445005224967.png||align="center"]]
107 107  
108 108  Clicking in the "Select Sites" field will present a drop-down of available domains to run anaytics on. Click on a domain(s) to select it or "Select All" for all domains.
109 - The sites that appear in this list are configurable in the Config Manager.
118 + The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities - Configuration Manager]]
110 110  
111 -=== Select Resources ===
120 +==== Select Resources ====
112 112  
113 113  [[image:attach:media_1445006126761.png||align="center"]]
114 114  
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122 122  [[image:attach:media_1445262218528.png||align="center"]]
123 123  
124 124  1) Enter the URL
125 - 2) Click on Add [[doc:URL]] in the drop-down box
134 + 2) Click on Add [[URL>>doc:URL]] in the drop-down box
126 126   3) The URL will be selected, as shown below.
127 127  
128 128  Note that pages entered in this way will not be saved in the drop-down list of selectable resources and won't be saved as a selection in a template.
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130 130  
131 131  [[image:attach:media_1445264847440.png||align="center"]]
132 132  
133 -=== Load Selections Template ===
142 +==== Load Selections Template ====
134 134  
135 135  [[image:attach:media_1445007177787.png||align="center"]]
136 136  
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140 140  
141 141  Below is an example of a report with site, resources, and date range selected.
142 142  
143 -[[image:attach:media_1445007569364.png||align="center"]]
152 +[[image:attach:image2018-7-12 12:51:1.png||height="250"]]
144 144  
145 -=== Save Selections Template ===
154 +==== Save Selections Template ====
146 146  
147 147  [[image:attach:media_1445007721345.png||align="center"]]
148 148  
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151 151  
152 152  Clicking on "Save Template" will present a pop-up window where you can select 1) Update or 2) New.
153 153  
163 +(% style="margin-left: 30.0px;" %)
154 154  **Update:** Use this if you loaded an existing template and want to update that template with the modified selections.
155 155  (% style="text-decoration: underline;" %)For example(%%):
156 156  An advertiser sponsors three sections of your site (each section is a resource) for the month of March.
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159 159   Load the saved template and add the new resource in "Select Resources".
160 160   Save the template, and the new resource will be added to the template.
161 161  
172 +(% style="margin-left: 30.0px;" %)
162 162  **New:** Use this if you did not load an existing template for modification but enter new selections to be saved as a new template.
163 163  
164 -=== Template List ===
175 +==== Template List ====
165 165  
166 166  [[image:attach:media_1445265583863.png||align="center"]]
167 167  
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173 173  
174 174  [[image:attach:media_1445283574996.png||align="center"]]
175 175  
176 -=== Get Report ===
187 +==== Get Report ====
177 177  
178 178  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
179 179  
180 180  [[image:attach:media_1445267699513.png||align="center"]]
181 181  
182 -All reports, for all tabs, disiplay in three main sections:
183 - 1) Aggregate data for all sites and resources/pages selected.
193 +All reports, for all tabs, display in three main sections:
194 +
195 +(% style="margin-left: 30.0px;" %)
196 +
197 +1) Aggregate data for all sites and resources/pages selected.
184 184   2) Charts/graphical representation of key data
185 185   3) Breakdown and detail of aggregate data
186 186  
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190 190  
191 191  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
192 192  
193 -=== Show Rows ===
207 +==== Show Rows ====
194 194  
195 195  [[image:attach:media_1445278277941.png||align="center"]]
196 196  
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197 197  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
198 198  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
199 199  
200 -=== User Data Analysis ===
214 +==== User Data Analysis ====
201 201  
202 202  [[image:attach:media_1445278220561.png||align="center"]]
203 203  
204 204  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
205 205  
206 -=== Information ===
220 +==== Information ====
207 207  
208 208  [[image:attach:media_1445278346298.png||align="center"]]
209 209  
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211 211  
212 212  [[image:attach:media_1445278393943.png||align="center"]]
213 213  
214 -=== Options ===
228 +
215 215  
230 +==== Refine Report ====
231 +
216 216  [[image:attach:media_1445282020900.png||align="center"]]
217 217  
218 -=== Refine Report ===
219 -
220 220  [[image:attach:media_1445282050887.png||align="center"]]
221 221  
222 222  You can refine/filter your report by using the following search options and entering the value in the blank field:
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238 238  
239 239  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
240 240  
241 -=== Download Report ===
255 +==== Download Report ====
242 242  
243 243  [[image:attach:media_1445282286126.png||align="center"]]
244 244  
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245 245  Downloading a report will download the report, as it is displayed, in .csv format.
246 246  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
247 247  
248 -=== Known | Unknown | Total ===
262 +==== Known | Unknown | Total ====
249 249  
250 250  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
251 251   **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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254 254  
255 255  
256 256  {{id name="End ScreenSteps Content"/}}
271 +{{/layout-cell}}
272 +
273 +{{layout-cell}}
274 +{{panel title="Search all Documentation:"}}
275 +
276 +
277 +{{livesearch/}}
278 +{{/panel}}
279 +
280 +{{panel title="Search ANALYTICS Documentation:"}}
281 +
282 +
283 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
284 +{{/panel}}
285 +
286 +{{panel title="On this page:"}}
287 +
288 +
289 +{{toc/}}
290 +{{/panel}}
291 +
292 +{{panel title="More ANALYTICS Documentation:"}}
293 +{{expand}}
294 +(% style="margin-left: 30.0px;" %)
295 +(% style="color: rgb(0,51,102);" %)**Web Analytics**
296 +
297 +(% style="margin-left: 60.0px;" %)
298 +
299 +
300 +(% style="margin-left: 60.0px;" %)
301 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
302 +
303 +(% style="margin-left: 30.0px;" %)
304 +(% style="color: rgb(0,51,102);" %)**Ad Analytics**
305 +
306 +(% style="margin-left: 60.0px;" %)
307 +[[doc:Key Concepts - Ad Analytics]]
308 +
309 +(% style="margin-left: 60.0px;" %)
310 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
311 +
312 +(% style="margin-left: 30.0px;" %)
313 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
314 +
315 +(% style="margin-left: 60.0px;" %)
316 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
317 +
318 +(% style="margin-left: 60.0px;" %)
319 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
320 +
321 +(% style="margin-left: 30.0px;" %)
322 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
323 +**
324 +
325 +(% style="margin-left: 60.0px;" %)
326 +Running Form Tracking Analytics
327 +
328 +
329 +{{/expand}}
330 +{{/panel}}
331 +
332 +
333 +
334 +
335 +{{/layout-cell}}
336 +{{/layout-section}}
337 +{{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -67022
1 +11927777
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67022/Key Concepts - Website Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/11927777/Key Concepts - Web Analytics