Last modified by caterina on 2022/02/04 14:59
From version 3.1
edited by melanie@one-count_com
on 2016/12/08 12:14
Change comment: There is no comment for this version
To version 24.1
edited by caterina
on 2022/02/04 14:59
Change comment: There is no comment for this version

Summary

Details

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Title
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1 -Key Concepts - Website Analytics (v12.x)
1 +Key Concepts - Web Analytics
Parent
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1 +In-Depth Analytics – Web, Banner, Email, Form
Author
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1 -XWiki.melanie@one-count_com
1 +XWiki.caterina
Content
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1 +{{layout}}
2 +{{layout-section ac:type="two_right_sidebar"}}
3 +{{layout-cell}}
1 1  
2 2  
3 3  {{id name="Start ScreenSteps Content"/}}
4 - The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
7 +The Analytics module consists of Website Analytics, Newsletter Analytics, and Banner/Ad Analytics and provides key analytics and insight into subscriber behavior across your online properties.
5 5  
6 6  The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
7 7  
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9 9  
10 10  === DEFINITIONS ===
11 11  
12 -**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled
15 +**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled. ([[doc:Products - How to Create a Product]])
13 13  
14 14  **Known * -** A user in your database who has been identified and authenticated by ONEcount.
15 15  
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21 21  
22 22  **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
23 23  
24 -*
25 -** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
27 +* A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 
28 + 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
26 26  
27 27  **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
28 28  
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30 30  
31 31  **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
32 32  
33 -*Average Time/Session - T*otal duration of all sessions (in seconds) / number of sessions.
36 +Average Time/Session - Total duration of all sessions (in seconds) / number of sessions.
34 34  
35 35  **Entrance -** The number of visits starting on a particular page or content area of a website.
36 36  
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54 54  
55 55  _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _
56 56  
57 -=== OPENING THE WEB ANALYTICS WINDOW ===
60 +=== OPEN THE WEB ANALYTICS WINDOW ===
58 58  
59 -=== Select ANALYTICS from the main menu. ===
62 +**Select ANALYTICS & DASHBOARD from the main menu.**
60 60  
61 -[[image:attach:media_1444677744101.png||align="center"]]
64 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
62 62  
63 -=== Select WEBSITE from the sub-menu. ===
66 +\\
64 64  
65 -[[image:attach:media_1444677804626.png||align="center"]]
68 +**Select WEBSITE from the sub-menu.**
66 66  
70 +[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 3.png||thumbnail="true" height="250"]]
71 +
67 67  This will bring you to the Web Analytics main window, as shown below.
68 68  
69 -[[image:attach:media_1444677911206.png||align="center"]]
74 +[[image:attach:image2018-7-12 13:29:4.png||width="766"]]
70 70  
71 71  Note that there are 7 tabs in Web Analytics:
72 72  
73 -* Demographic – pulls analytics data for a selected demographic
74 -* Content - pulls analytics data by site content only
75 -* Device – pulls analytics data by device used to access site
76 -* Operating System – pulls analytics data by operating system used
77 -* Referrer – pulls analytics data by site referrers
78 -* Day - pulls analytics data by days of the week
79 -* Hour – pulls analytics data by hours of a day
78 +* **Segments** – pulls analytics data for a selected demographic
79 +* **Content** - pulls analytics data by site content only
80 +* **Device** – pulls analytics data by device used to access site
81 +* **Operating System** – pulls analytics data by operating system used
82 +* **Referrer** – pulls analytics data by site referrers
83 +* **Day** - pulls analytics data by days of the week
84 +* **Hour** – pulls analytics data by hours of a day
80 80  
81 81  All tabs include the options for selecting criteria shown in the screenshot below.
82 82  
83 83  === SHARED OPTIONS FOR SELECTING CRITERIA (ALL TABS) ===
84 84  
85 -[[image:attach:media_1444679200246.png||align="center"]]
90 +[[image:attach:image2018-7-12 13:29:38.png||width="766"]]
86 86  
87 -All tabs include the following seven options for selecting analytics criteria:
88 - ~1. Date Range
89 - 2. Select Sites
90 - 3. Select Resources
91 - 4. Load Selections Template
92 - 5. Save Selections Template
93 - 6. Template List
94 - 7. Get Report
92 +All tabs include the following seven options for selecting analytics criteria.
95 95  
94 +(% style="margin-left: 30.0px;" %)
95 +
96 +~1. Date Range
97 +2. Select Sites
98 +3. Select Resources
99 +4. Load (Selections) Template
100 +5. Save (Selections) Template
101 +6. Template List
102 +7. Get Report
103 +8. Select Content
104 +
96 96  Note that clicking on "Get Report" without making any selections will generate a summary report including all possible selections.
97 97  
98 -=== Date Range ===
107 +==== Date Range ====
99 99  
100 100  [[image:attach:media_1444679740904.png||align="center"]]
101 101  
102 102  Date Range defaults to end date as current date and start date as week prior. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date.
103 103  
104 -=== Select Sites ===
113 +==== Select Sites ====
105 105  
106 106  [[image:attach:media_1445005224967.png||align="center"]]
107 107  
108 108  Clicking in the "Select Sites" field will present a drop-down of available domains to run anaytics on. Click on a domain(s) to select it or "Select All" for all domains.
109 - The sites that appear in this list are configurable in the Config Manager.
118 +The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities - Configuration Manager]]
110 110  
111 -=== Select Resources ===
120 +==== Select Resources ====
112 112  
113 113  [[image:attach:media_1445006126761.png||align="center"]]
114 114  
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115 115  Clicking in the "Select Resources" field will present a drop-down of available resources to run anaytics on. Click on a resource to select it or "Select All" for all resources. More information on resources can be found in the Inventory module documentation.
116 116  
117 117  **You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
118 - (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). More detail on refining is included in this lesson.
127 +(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). More detail on refining is included in this lesson.
119 119  
120 120  Note that entering the URL of a page will not add it to the drop-down list of selectable resources for later selection.
121 121  
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122 122  [[image:attach:media_1445262218528.png||align="center"]]
123 123  
124 124  1) Enter the URL
125 - 2) Click on Add [[doc:URL]] in the drop-down box
126 - 3) The URL will be selected, as shown below.
134 +2) Click on Add [[URL>>doc:URL]] in the drop-down box
135 +3) The URL will be selected, as shown below.
127 127  
128 128  Note that pages entered in this way will not be saved in the drop-down list of selectable resources and won't be saved as a selection in a template.
129 - More information on templates follows.
138 +More information on templates follows.
130 130  
131 131  [[image:attach:media_1445264847440.png||align="center"]]
132 132  
133 -=== Load Selections Template ===
142 +==== Load Selections Template ====
134 134  
135 135  [[image:attach:media_1445007177787.png||align="center"]]
136 136  
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140 140  
141 141  Below is an example of a report with site, resources, and date range selected.
142 142  
143 -[[image:attach:media_1445007569364.png||align="center"]]
152 +[[image:attach:image2018-7-12 13:30:48.png||width="762"]]
144 144  
145 -=== Save Selections Template ===
154 +==== Save Selections Template ====
146 146  
147 147  [[image:attach:media_1445007721345.png||align="center"]]
148 148  
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151 151  
152 152  Clicking on "Save Template" will present a pop-up window where you can select 1) Update or 2) New.
153 153  
163 +(% style="margin-left: 30.0px;" %)
154 154  **Update:** Use this if you loaded an existing template and want to update that template with the modified selections.
155 155  (% style="text-decoration: underline;" %)For example(%%):
156 156  An advertiser sponsors three sections of your site (each section is a resource) for the month of March.
157 - You have a saved template for the site and those three resource selections.
158 - For April, the advertiser sponsors an additional section and a new resource has been created for that section.
159 - Load the saved template and add the new resource in "Select Resources".
160 - Save the template, and the new resource will be added to the template.
167 +You have a saved template for the site and those three resource selections.
168 +For April, the advertiser sponsors an additional section and a new resource has been created for that section.
169 +Load the saved template and add the new resource in "Select Resources".
170 +Save the template, and the new resource will be added to the template.
161 161  
172 +(% style="margin-left: 30.0px;" %)
162 162  **New:** Use this if you did not load an existing template for modification but enter new selections to be saved as a new template.
163 163  
164 -=== Template List ===
175 +==== Template List ====
165 165  
166 166  [[image:attach:media_1445265583863.png||align="center"]]
167 167  
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173 173  
174 174  [[image:attach:media_1445283574996.png||align="center"]]
175 175  
176 -=== Get Report ===
187 +==== Get Report ====
177 177  
178 178  When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.)
179 179  
180 180  [[image:attach:media_1445267699513.png||align="center"]]
181 181  
182 -All reports, for all tabs, disiplay in three main sections:
183 - 1) Aggregate data for all sites and resources/pages selected.
184 - 2) Charts/graphical representation of key data
185 - 3) Breakdown and detail of aggregate data
193 +All reports, for all tabs, display in three main sections:
186 186  
195 +(% style="margin-left: 30.0px;" %)
196 +
197 +1) Aggregate data for all sites and resources/pages selected.
198 +2) Charts/graphical representation of key data
199 +3) Breakdown and detail of aggregate data
200 +
187 187  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown.
188 188  
189 189  === SHARED REPORT FEATURES, ICONS, AND OPTIONS (ALL TABS) ===
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190 190  
191 191  The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign).
192 192  
193 -=== Show Rows ===
207 +==== Show Rows ====
194 194  
195 195  [[image:attach:media_1445278277941.png||align="center"]]
196 196  
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197 197  The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000).
198 198  You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report).
199 199  
200 -=== User Data Analysis ===
214 +==== User Data Analysis ====
201 201  
202 202  [[image:attach:media_1445278220561.png||align="center"]]
203 203  
204 204  Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.)
205 205  
206 -=== Information ===
220 +==== Information ====
207 207  
208 208  [[image:attach:media_1445278346298.png||align="center"]]
209 209  
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211 211  
212 212  [[image:attach:media_1445278393943.png||align="center"]]
213 213  
214 -=== Options ===
228 +\\
215 215  
230 +==== Refine Report ====
231 +
216 216  [[image:attach:media_1445282020900.png||align="center"]]
217 217  
218 -=== Refine Report ===
219 -
220 220  [[image:attach:media_1445282050887.png||align="center"]]
221 221  
222 222  You can refine/filter your report by using the following search options and entering the value in the blank field:
223 - With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
224 - With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
225 - With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
237 +With / Without **>** Page Title **>** Contains / Matches / Matches Exactly / Begins With / Ends With
238 +With / Without **>** Views / Unique Views / Avg. Time on Page **>** Total / Known / Unknown **>** Equals / Greater Than / Less Than
239 +With / Without **>** Entrance / Bounce Rate / Exit Rate **>** Equals / Greater Than / Less Than
226 226  
227 227  For example, if you want to refine the report in the screenshot above to show only those resources/pages that begin with the word "Department" and that have 10,000+ Known page views, you would use the following options:
228 228  
229 229  With > Page Title > Begns With > Departments
230 - With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
244 +With > Page Views > Known > Greater Than > 10000 > Apply (See below.)
231 231  
232 232  [[image:attach:media_1445282114879.png||align="center"]]
233 233  
234 234  You may add multiple search options by clicking on the "Add Search Option" button. Multiple search options are joined by AND logic.
235 - To remove an option, click on the blue "x" the right of the value field.
236 - Don't use commas in values, i.e. enter 23980 NOT 23,980.
237 - For values that contain decimals, i.e. Avg. Time/View, Bounce Rate, and Exit Rate you cannot use the "Equals" option. The system rounds decimals for display, and when a value is entered the system searches the database, where the values aren't stores as rounded values. For example, if you enter "Equals 45.15", the system will search the database for that value, but the value in the database may be calculated to be 45.1489524, so it won't be a match. The system will, however, display this value as 45.15; but this isn't the actual value.
249 +To remove an option, click on the blue "x" the right of the value field.
250 +Don't use commas in values, i.e. enter 23980 NOT 23,980.
251 +For values that contain decimals, i.e. Avg. Time/View, Bounce Rate, and Exit Rate you cannot use the "Equals" option. The system rounds decimals for display, and when a value is entered the system searches the database, where the values aren't stores as rounded values. For example, if you enter "Equals 45.15", the system will search the database for that value, but the value in the database may be calculated to be 45.1489524, so it won't be a match. The system will, however, display this value as 45.15; but this isn't the actual value.
238 238  
239 239  **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.**
240 240  
241 -=== Download Report ===
255 +==== Download Report ====
242 242  
243 243  [[image:attach:media_1445282286126.png||align="center"]]
244 244  
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245 245  Downloading a report will download the report, as it is displayed, in .csv format.
246 246  **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.**
247 247  
248 -=== Known | Unknown | Total ===
262 +==== Known | Unknown | Total ====
249 249  
250 250  **Known** = Includes users in your database who have been identified and authenticated by ONEcount.
251 - **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
252 - **Total** = ~*~* Known + Unknown counts
265 +**Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
266 +**Total** = ~*~* Known + Unknown counts
253 253  
254 254  
255 255  
256 256  {{id name="End ScreenSteps Content"/}}
271 +{{/layout-cell}}
272 +
273 +{{layout-cell}}
274 +{{panel title="Search all Documentation:"}}
275 +
276 +
277 +{{livesearch/}}
278 +{{/panel}}
279 +
280 +{{panel title="Search ANALYTICS Documentation:"}}
281 +
282 +
283 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
284 +{{/panel}}
285 +
286 +{{panel title="On this page:"}}
287 +
288 +
289 +{{toc/}}
290 +{{/panel}}
291 +
292 +{{panel title="More ANALYTICS Documentation:"}}
293 +{{expand}}
294 +(% style="margin-left: 30.0px;" %)
295 +(% style="color: rgb(0,51,102);" %)**Web Analytics**
296 +
297 +(% style="margin-left: 60.0px;" %)
298 +
299 +
300 +(% style="margin-left: 60.0px;" %)
301 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]]
302 +
303 +(% style="margin-left: 30.0px;" %)
304 +(% style="color: rgb(0,51,102);" %)**Ad Analytics**
305 +
306 +(% style="margin-left: 60.0px;" %)
307 +[[doc:Key Concepts - Ad Analytics]]
308 +
309 +(% style="margin-left: 60.0px;" %)
310 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
311 +
312 +(% style="margin-left: 30.0px;" %)
313 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
314 +
315 +(% style="margin-left: 60.0px;" %)
316 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
317 +
318 +(% style="margin-left: 60.0px;" %)
319 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
320 +
321 +(% style="margin-left: 30.0px;" %)
322 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
323 +**
324 +
325 +(% style="margin-left: 60.0px;" %)
326 +Running Form Tracking Analytics
327 +
328 +\\
329 +{{/expand}}
330 +{{/panel}}
331 +
332 +\\
333 +
334 +\\
335 +{{/layout-cell}}
336 +{{/layout-section}}
337 +{{/layout}}
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