Changes for page Key Concepts - Web Analytics
Last modified by caterina on 2022/02/04 14:59
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... ... @@ -1,1 +1,1 @@ 1 -Key Concepts - Web Analytics (v12.x)1 +Key Concepts - Web Analytics - Author
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... ... @@ -1,1 +1,1 @@ 1 -XWiki. melanie@one-count_com1 +XWiki.steven@one-count_com - Content
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... ... @@ -12,7 +12,7 @@ 12 12 13 13 === DEFINITIONS === 14 14 15 -**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled 15 +**Resource -** A **resource** is an identified and/or protected digital asset. A resource can be a web page or section of your website (such as a video library), e-newsletter, or file (a whitepaper, e.g.). Once a resource is attached to a product, that resource will be protected; and to access the resource, users will need to subscribe to/register for/purchase the product. (More detail on products and resources can be found in the Inventory module documentation.) A resource can be created without being attached to a product, thus not requiring user subscription/registration/purchase to access the resource but allowing analytics for that resource only to be easily pulled. ([[doc:Resources - How to Create a Resource]]) 16 16 17 17 **Known * -** A user in your database who has been identified and authenticated by ONEcount. 18 18 ... ... @@ -24,8 +24,8 @@ 24 24 25 25 **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted. 26 26 27 -* 28 - ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified:1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*27 +* A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 28 +1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.* 29 29 30 30 **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons. 31 31 ... ... @@ -33,7 +33,7 @@ 33 33 34 34 **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds. 35 35 36 - *Average Time/Session - T*otal duration of all sessions (in seconds) / number of sessions.36 +Average Time/Session - T*otal duration of all sessions (in seconds) / number of sessions. 37 37 38 38 **Entrance -** The number of visits starting on a particular page or content area of a website. 39 39 ... ... @@ -57,61 +57,67 @@ 57 57 58 58 _**ONEcount Pixel for Moat: ONEcount can collect ad viewability data from Moat's realtime pixel. In order to send data to ONEcount, Moat can fire a pixel like below to send data to ONEcount.** _ 59 59 60 -=== OPEN INGTHE WEB ANALYTICS WINDOW ===60 +=== OPEN THE WEB ANALYTICS WINDOW === 61 61 62 - ===Select ANALYTICS from the main menu.===62 +**Select ANALYTICS from the main menu.** 63 63 64 -[[image:attach: media_1444677744101.png||align="center"]]64 +[[image:attach:image2018-7-12 13:28:17.png]] 65 65 66 - ===Select WEBSITE from the sub-menu. ===66 + 67 67 68 - [[image:attach:media_1444677804626.png||align="center"]]68 +**Select WEBSITE from the sub-menu.** 69 69 70 +[[image:attach:image2018-7-12 13:28:40.png]] 71 + 70 70 This will bring you to the Web Analytics main window, as shown below. 71 71 72 -[[image:attach: media_1444677911206.png||align="center"]]74 +[[image:attach:image2018-7-12 13:29:4.png||width="766"]] 73 73 74 74 Note that there are 7 tabs in Web Analytics: 75 75 76 -* Demographic– pulls analytics data for a selected demographic77 -* Content - pulls analytics data by site content only 78 -* Device – pulls analytics data by device used to access site 79 -* Operating System – pulls analytics data by operating system used 80 -* Referrer – pulls analytics data by site referrers 81 -* Day - pulls analytics data by days of the week 82 -* Hour – pulls analytics data by hours of a day 78 +* **Segments** – pulls analytics data for a selected demographic 79 +* **Content** - pulls analytics data by site content only 80 +* **Device** – pulls analytics data by device used to access site 81 +* **Operating System** – pulls analytics data by operating system used 82 +* **Referrer** – pulls analytics data by site referrers 83 +* **Day** - pulls analytics data by days of the week 84 +* **Hour** – pulls analytics data by hours of a day 83 83 84 84 All tabs include the options for selecting criteria shown in the screenshot below. 85 85 86 86 === SHARED OPTIONS FOR SELECTING CRITERIA (ALL TABS) === 87 87 88 -[[image:attach: media_1444679200246.png||align="center"]]90 +[[image:attach:image2018-7-12 13:29:38.png||width="766"]] 89 89 90 -All tabs include the following seven options for selecting analytics criteria: 91 - ~1. Date Range 92 +All tabs include the following seven options for selecting analytics criteria. 93 + 94 +(% style="margin-left: 30.0px;" %) 95 + 96 +~1. Date Range 92 92 2. Select Sites 93 93 3. Select Resources 94 - 4. Load Selections Template 95 - 5. Save Selections Template 99 + 4. Load (Selections) Template 100 + 5. Save (Selections) Template 96 96 6. Template List 97 97 7. Get Report 103 +8. Select Content 98 98 99 99 Note that clicking on "Get Report" without making any selections will generate a summary report including all possible selections. 100 100 101 -=== Date Range === 107 +==== Date Range ==== 102 102 103 103 [[image:attach:media_1444679740904.png||align="center"]] 104 104 105 105 Date Range defaults to end date as current date and start date as week prior. Keep at default range or change by clicking in the date range field and using the drop-down calendar to select the desired range. To set the range, click on the desired start and end dates then click Apply. Note the options to the right of the calendars: Last 7 Days, Month to Date, Previous Month, Year to Date. 106 106 107 -=== Select Sites === 113 +==== Select Sites ==== 108 108 109 109 [[image:attach:media_1445005224967.png||align="center"]] 110 110 111 111 Clicking in the "Select Sites" field will present a drop-down of available domains to run anaytics on. Click on a domain(s) to select it or "Select All" for all domains. 112 - The sites that appear in this list are configurable in the Config Manager. 118 + The sites that appear in this list are configurable in the [[Config Manager.>>doc:Utilities - Configuration Manager]] 113 113 114 -=== Select Resources === 120 +==== Select Resources ==== 115 115 116 116 [[image:attach:media_1445006126761.png||align="center"]] 117 117 ... ... @@ -133,7 +133,7 @@ 133 133 134 134 [[image:attach:media_1445264847440.png||align="center"]] 135 135 136 -=== Load Selections Template === 142 +==== Load Selections Template ==== 137 137 138 138 [[image:attach:media_1445007177787.png||align="center"]] 139 139 ... ... @@ -143,9 +143,9 @@ 143 143 144 144 Below is an example of a report with site, resources, and date range selected. 145 145 146 -[[image:attach: media_1445007569364.png||align="center"]]152 +[[image:attach:image2018-7-12 13:30:48.png||width="762"]] 147 147 148 -=== Save Selections Template === 154 +==== Save Selections Template ==== 149 149 150 150 [[image:attach:media_1445007721345.png||align="center"]] 151 151 ... ... @@ -154,6 +154,7 @@ 154 154 155 155 Clicking on "Save Template" will present a pop-up window where you can select 1) Update or 2) New. 156 156 163 +(% style="margin-left: 30.0px;" %) 157 157 **Update:** Use this if you loaded an existing template and want to update that template with the modified selections. 158 158 (% style="text-decoration: underline;" %)For example(%%): 159 159 An advertiser sponsors three sections of your site (each section is a resource) for the month of March. ... ... @@ -162,9 +162,10 @@ 162 162 Load the saved template and add the new resource in "Select Resources". 163 163 Save the template, and the new resource will be added to the template. 164 164 172 +(% style="margin-left: 30.0px;" %) 165 165 **New:** Use this if you did not load an existing template for modification but enter new selections to be saved as a new template. 166 166 167 -=== Template List === 175 +==== Template List ==== 168 168 169 169 [[image:attach:media_1445265583863.png||align="center"]] 170 170 ... ... @@ -176,14 +176,17 @@ 176 176 177 177 [[image:attach:media_1445283574996.png||align="center"]] 178 178 179 -=== Get Report === 187 +==== Get Report ==== 180 180 181 181 When the date range is selected and all selections made, Click the "Get Report" button. This will load the analytics report on the page. (See example below.) 182 182 183 183 [[image:attach:media_1445267699513.png||align="center"]] 184 184 185 -All reports, for all tabs, disiplay in three main sections: 186 - 1) Aggregate data for all sites and resources/pages selected. 193 +All reports, for all tabs, display in three main sections: 194 + 195 +(% style="margin-left: 30.0px;" %) 196 + 197 +1) Aggregate data for all sites and resources/pages selected. 187 187 2) Charts/graphical representation of key data 188 188 3) Breakdown and detail of aggregate data 189 189 ... ... @@ -193,7 +193,7 @@ 193 193 194 194 The features and options described below are available for each of the three summaries (Resources, Banner Campaign, and Newsletter Campaign). 195 195 196 -=== Show Rows === 207 +==== Show Rows ==== 197 197 198 198 [[image:attach:media_1445278277941.png||align="center"]] 199 199 ... ... @@ -200,13 +200,13 @@ 200 200 The default number of rows shown is 10. Use the drop-down menu to display more than 10 rows (up to 5,000). 201 201 You should select the appropriate number of rows to display whether or not you use either of the options described below (Refine Report, Download Report). 202 202 203 -=== User Data Analysis === 214 +==== User Data Analysis ==== 204 204 205 205 [[image:attach:media_1445278220561.png||align="center"]] 206 206 207 207 Clicking on this icon will bring you into the List Wizard where you can download the list of Known users, filter/segment the list further, and/or perform various administrative actions on the list. (See List Wizard documentation for more information on functionality.) 208 208 209 -=== Information === 220 +==== Information ==== 210 210 211 211 [[image:attach:media_1445278346298.png||align="center"]] 212 212 ... ... @@ -214,12 +214,12 @@ 214 214 215 215 [[image:attach:media_1445278393943.png||align="center"]] 216 216 217 - ===Options ===228 + 218 218 230 +==== Refine Report ==== 231 + 219 219 [[image:attach:media_1445282020900.png||align="center"]] 220 220 221 -=== Refine Report === 222 - 223 223 [[image:attach:media_1445282050887.png||align="center"]] 224 224 225 225 You can refine/filter your report by using the following search options and entering the value in the blank field: ... ... @@ -241,7 +241,7 @@ 241 241 242 242 **Note: When options are removed or cancelled, you must click on "Apply" again to refresh the report.** 243 243 244 -=== Download Report === 255 +==== Download Report ==== 245 245 246 246 [[image:attach:media_1445282286126.png||align="center"]] 247 247 ... ... @@ -248,7 +248,7 @@ 248 248 Downloading a report will download the report, as it is displayed, in .csv format. 249 249 **If 25 rows are displayed, those 25 rows will be downloaded; if 50 rows are displayed, those 50 rows will be downloaded, etc.** 250 250 251 -=== Known | Unknown | Total === 262 +==== Known | Unknown | Total ==== 252 252 253 253 **Known** = Includes users in your database who have been identified and authenticated by ONEcount. 254 254 **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product. ... ... @@ -260,23 +260,26 @@ 260 260 {{/layout-cell}} 261 261 262 262 {{layout-cell}} 263 - **Search all Documentation:**274 +{{panel title="Search all Documentation:"}} 264 264 265 265 266 - 267 267 {{livesearch/}} 278 +{{/panel}} 268 268 269 - 280 +{{panel title="Search ANALYTICS Documentation:"}} 270 270 271 -**Search Analytics Documentation:** 272 272 283 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}} 284 +{{/panel}} 273 273 286 +{{panel title="On this page:"}} 274 274 275 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}} 276 276 277 - 289 +{{toc/}} 290 +{{/panel}} 278 278 279 -{{expand title="More Analytics Documentation"}} 292 +{{panel title="More ANALYTICS Documentation:"}} 293 +{{expand}} 280 280 (% style="margin-left: 30.0px;" %) 281 281 (% style="color: rgb(0,51,102);" %)**Web Analytics** 282 282 ... ... @@ -284,25 +284,25 @@ 284 284 285 285 286 286 (% style="margin-left: 60.0px;" %) 287 -[[Running Web Analytics>>doc:Analytics - Running Web Analytics (v12\.x)]]301 +[[Running Web Analytics>>doc:Analytics - Running Web Analytics]] 288 288 289 289 (% style="margin-left: 30.0px;" %) 290 290 (% style="color: rgb(0,51,102);" %)**Ad Analytics** 291 291 292 292 (% style="margin-left: 60.0px;" %) 293 -[[ Key Concepts - AdAnalytics>>doc:Key Concepts - Ad Analytics(v12\.x)]]307 +[[doc:Key Concepts - Ad Analytics]] 294 294 295 295 (% style="margin-left: 60.0px;" %) 296 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]310 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]] 297 297 298 298 (% style="margin-left: 30.0px;" %) 299 299 (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics** 300 300 301 301 (% style="margin-left: 60.0px;" %) 302 -Key Concepts - Email/Newsletter Analytics 316 +[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]] 303 303 304 304 (% style="margin-left: 60.0px;" %) 305 -Running Email/Newsletter Analytics 319 +[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]] 306 306 307 307 (% style="margin-left: 30.0px;" %) 308 308 (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)** ... ... @@ -313,6 +313,11 @@ 313 313 314 314 315 315 {{/expand}} 330 +{{/panel}} 331 + 332 + 333 + 334 + 316 316 {{/layout-cell}} 317 317 {{/layout-section}} 318 318 {{/layout}}
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... ... @@ -1,1 +1,1 @@ 1 -https://info.onecount.net//wiki/spaces/OD/pages/ 67034/Key Concepts - Web Analytics(v12.x)1 +https://info.onecount.net//wiki/spaces/OD/pages/11927791/Key Concepts - Web Analytics