Wiki source code of ONEcount Social

Last modified by Admin on 2020/09/22 14:34
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18 {{status title="DRAFT"/}}
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44 {{/details}}
45
46 == Goals ==
47
48 * Implement social tracking into ONEcount
49 * Tie tracking into existing and planned targeting
50
51 == Background and strategic fit ==
52
53 Currently we have analytics for banner, web e-mail, forms and transactions. We need an analytics screen for social
54
55 Most customers (both publishing and brand) use social advertising, targeting their audiences on other platforms. This gives us a way to target and track those audiences off-site as well as we do on-site.
56
57 == Assumptions ==
58
59 * Segments are created in the segment manager and pushed out to social network
60 * Clicks can be tracked by clicking on a URL on a ONEcount tracked site via cookie identification
61 * Impressions need to be tracked
62
63 == Requirements ==
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70 Title
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72 User Story
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76 Notes
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82 Segment creation
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84 Segment creation needs to be standardized across all platforms
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86 must have
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88 * platforms: facebook, twitter, instagram, LinkedIn, DV360, Xandr (AppNexus)
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94 Segment execution
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96 Segments need to be pushed into social automatically
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98 must have
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100 FB,LinkedIn, etc., use hashed e-mails. DV360 and Xandr use linked cookies
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107 Segment Ananaylics
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110 Need a screen in ONEcount Analytics to show segment analytics; little red man drill-down to the who
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113 must have
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116 segment size (as pushed), impressions measured, clicks. Need to confirm that our numbers match the platform #s, or if there is a big difference, need to pull platform #s via API.
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120 4
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123 Segment Name Sync
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126 Need to sync the segment name in ONEcount into the segment automatically
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139 Click tracking
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142 the campaign should have an identifier in the URL (ie., campid=SEGMENTNAME) so that when the user clicks on the banner, that URL is a page in the customer's site with this URL parameter. In our post-processing, we will grab all impressions with this parameter and store/track them under that segment's analytics
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155 View tracking
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158 We need a way to track banner impressions. One idea is to have a unique creative URL for each user (ie;, onecount.net/bannerA/OCID.jpg would be the URL for bannerA for user OCID). The OCID could be OCID, hashed e-mail, or whatever the platform supports. We will use URL rewriting the deliver the banner, and record impressions to onecount.net/bannerA/ocid.jpg as an impression for that user on that ad. I notice though that FB doesn't allow appending a unique identifier for each user to the URL or banner. IN that case, I am wondering if we should use a pixel (ie., onecount.net/bannnera.jpg) but use an IFRAME or JS to try to read the user's cookie when delivering the image. This is done by a lot of sites for reading/setting third-party cookies.
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168
169 == User interaction and design ==
170
171 Wonder if we could use this in the image tag to read off of the OC domain: [[https:~~/~~/stackoverflow.com/questions/36318866/reading-a-cookie-from-a-different-domain>>url:https://stackoverflow.com/questions/36318866/reading-a-cookie-from-a-different-domain||shape="rect"]]
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174
175 == Questions ==
176
177 Below is a list of questions to be addressed as a result of this requirements document:
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181 Question
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183 Outcome
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186 Needs to be tested and validated so that our numbers match the platform numbers
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188 Communicate the decision reached
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192
193 == Not Doing ==
194
195 * List the features discussed which are out of scope or might be revisited in a later release.