Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 10.1
edited by Admin
on 2020/01/05 18:12
Change comment: There is no comment for this version
To version 11.1
edited by Admin
on 2020/01/05 18:38
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
... ... @@ -162,6 +162,8 @@
162 162  
163 163  The last property is the Key/Value pair that you will use to tell Google Ad Manager which banners or Line Items to target at this user. Consult for Google Ad Manager documentation on Key/value pair targeting. You may specify more than one Key/Value pair for this target. This allows Google Ad Manager or DFP to decide which banners to show.
164 164  
165 +* In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or num
166 +
165 165  For example, say you wanted to target users who read stories about high school basketball. You could create a segment of users who viewed content tagged "high school boys basketball." You could then create three Key/Value pairs for the action you link to that segment: one for high school boys basketball, one for high school sports, and one for high school boys sports. You could then use Google Ad Manager or DFP to determine how the user is targeted and the prioritization of each banner.
166 166  
167 167  NOTE: Prioritization of banners is done in Google Ad Manager (or DFP) based on rules you configure in GAM.
... ... @@ -188,39 +188,25 @@
188 188  
189 189  [[image:attach:pop-up-action.png||width="800"]]
190 190  
191 -Next we determine the priority of this pop-up relative
193 +Next we determine the priority of this pop-up relative to other pop-ups that may be targeted at this segment. It's possible that a user is in multiple segments and may be subject to multiple pop-ups. This setting will help ONEcount determine how important this pop-up is relative to other marketing efforts.
192 192  
193 -\\
195 +Frequency allows you determine how frequently this pop-up will appear to this user. Options include once, always (on every page load), daily (once per day), weekly, bi-weekly, monthly, or annually.
194 194  
195 -(% style="margin-left: 30.0px;" %)
196 -===== A. Create Pop-Up =====
197 +Last, define the pop-up.
197 197  
198 -(% style="margin-left: 30.0px;" %)
199 -~1. Click "New action".
200 -2. Give the action a name and description (optional).
201 -3. Click "Next".
202 -4. Complete the fields as shown below.
203 -5. Click "Next".
199 +ONEcount includes a simple pop-up builder that allows you to build a pop-up with buttons that link out to other actions like forms, web pages, etc.
204 204  
205 -(% style="margin-left: 30.0px;" %)
206 -[[image:attach:media_1442611132544.png||align="center"]]
201 +Simply add the header or title for your pop-up, and then the text you want to appear in the box. Check the Display Opt out box if you want the pop-up to include an option to prevent future pop-ups. Choose how many action buttons you would like on the pop-up, and define the button text and the link that the user is sent to when they click on the button.
207 207  
208 -(% style="margin-left: 30.0px;" %)
209 -Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
203 +If you have pop-up code that your web team has built, you can click on the Custom HTML tab and paste your code in the box.
210 210  
211 -(% style="margin-left: 30.0px;" %)
212 -Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
205 +[[image:attach:custom-popup-box.png||width="800"]]
213 213  
214 -(% style="margin-left: 30.0px;" %)
215 -Click "Next" to continue to Step 4 – Review and Save.
207 +Click Next to review your Action definition, and finally Save to save it.
216 216  
217 -(% style="margin-left: 30.0px;" %)
218 -[[image:attach:media_1443034475680.png||align="center"]]
209 +This is an example of ONEcount's built-in pop-ups:
219 219  
220 220  (% style="margin-left: 30.0px;" %)
221 -When a pop-up action is in effect, a pop-up will appear for the specified target segment in the designated domains and sections at the set frequency and priority level. Please see example below.
222 -
223 -(% style="margin-left: 30.0px;" %)
224 224  [[image:attach:media_1443033012905.png||align="center"]]
225 225  
226 226  (% style="margin-left: 30.0px;" %)
... ... @@ -227,15 +227,16 @@
227 227  Note that the display opt-out will appear only if checked when creating the pop-up action.
228 228  
229 229  (% style="margin-left: 30.0px;" %)
230 -===== B. Create Redirect =====
218 +=== **CREATE A REDIRECT ACTION** ===
231 231  
232 -(% style="margin-left: 60.0px;" %)
233 -~1. Click "New action".
234 -2. Give the action a name and description (optional).
235 -3. Click "Next".
236 -4. Complete the fields as shown below.
237 -5. Click "Next".
220 +Choose redirect from the list of Actions. The redirect action is very similar to the Pop-Up action, except that instead of displaying a pop-up message, ONEcount will redirect the user to a URL of your choosing.
238 238  
222 +One use case for this might be users who have a subscription that is running out; you could create a segment of users whose subscription expires in the next 10 days, and target that segment with an Action that redirects them to your subscription form when they first come to your site.
223 +
224 +As with pop-up and ad targeting, the Target Domain and Section parameters are optional.
225 +
226 +\\
227 +
239 239  (% style="margin-left: 60.0px;" %)
240 240  [[image:attach:media_1442947217827.png||align="center"]]
241 241  
... ... @@ -252,53 +252,18 @@
252 252  When a redirect is in effect, the redirect will occur for the specified target segment in the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
253 253  
254 254  (% style="margin-left: 30.0px;" %)
255 -===== C. Create Ad Target =====
256 -
257 -(% style="margin-left: 30.0px;" %)
258 -In order for ad targeting to work, the ad code on your site must be updated so that it will accept and process Key and Value variables. GCN will provide you with the correct code.
259 -
260 -(% style="margin-left: 30.0px;" %)
261 -~1. Click "New action".
262 -2. Give the action a name and description (optional).
263 -3. Click "Next".
264 -4. Complete the fields as shown below.
265 -5. Click "Next".
266 -
267 -(% style="margin-left: 30.0px;" %)
268 -[[image:attach:media_1446742365693.png||align="center"]]
269 -
270 -(% style="margin-left: 30.0px;" %)
271 -Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
272 -
273 -(% style="margin-left: 30.0px;" %)
274 -Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
275 -
276 -(% style="margin-left: 30.0px;" %)
277 277  Click "Next" to continue to Step 4 – Review and Save.
278 278  
279 279  (% style="margin-left: 30.0px;" %)
280 280  When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
281 281  
282 -*
283 -** In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or numbers.
284 -
285 285  (% style="margin-left: 30.0px;" %)
286 -[[image:attach:media_1443036194948.png||align="center"]]
250 +=== CREATE E-MAIL ACTION ===
287 287  
288 288  (% style="margin-left: 30.0px;" %)
289 -When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
253 +To send a transactional e-mail to a user, choose Email from the Action pull-down.
290 290  
291 291  (% style="margin-left: 30.0px;" %)
292 -===== D. Create Email =====
293 -
294 -(% style="margin-left: 30.0px;" %)
295 -~1. Click "New action".
296 -2. Give the action a name and description (optional).
297 -3. Click "Next".
298 -4. Complete the fields as shown below.
299 -5. Click "Next".
300 -
301 -(% style="margin-left: 30.0px;" %)
302 302  [[image:attach:media_1442946953775.png||align="center"]]
303 303  
304 304  (% style="margin-left: 30.0px;" %)
... ... @@ -422,7 +422,3 @@
422 422  {{/layout-cell}}
423 423  {{/layout-section}}
424 424  {{/layout}}
425 -
426 -\\
427 -
428 -\\
Confluence.Code.ConfluencePageClass[0]
id
... ... @@ -1,1 +1,1 @@
1 -23331690
1 +23331698
url
... ... @@ -1,1 +1,1 @@
1 -https://info.onecount.net//wiki/spaces/OD/pages/23331690/Utilities - Target Engine
1 +https://info.onecount.net//wiki/spaces/OD/pages/23331698/Utilities - Target Engine