Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 11.1
edited by Admin
on 2020/01/05 19:38
Change comment: There is no comment for this version
To version 10.1
edited by Admin
on 2020/01/05 19:12
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
... ... @@ -162,8 +162,6 @@
162 162  
163 163  The last property is the Key/Value pair that you will use to tell Google Ad Manager which banners or Line Items to target at this user. Consult for Google Ad Manager documentation on Key/value pair targeting. You may specify more than one Key/Value pair for this target. This allows Google Ad Manager or DFP to decide which banners to show.
164 164  
165 -* In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or num
166 -
167 167  For example, say you wanted to target users who read stories about high school basketball. You could create a segment of users who viewed content tagged "high school boys basketball." You could then create three Key/Value pairs for the action you link to that segment: one for high school boys basketball, one for high school sports, and one for high school boys sports. You could then use Google Ad Manager or DFP to determine how the user is targeted and the prioritization of each banner.
168 168  
169 169  NOTE: Prioritization of banners is done in Google Ad Manager (or DFP) based on rules you configure in GAM.
... ... @@ -190,25 +190,39 @@
190 190  
191 191  [[image:attach:pop-up-action.png||width="800"]]
192 192  
193 -Next we determine the priority of this pop-up relative to other pop-ups that may be targeted at this segment. It's possible that a user is in multiple segments and may be subject to multiple pop-ups. This setting will help ONEcount determine how important this pop-up is relative to other marketing efforts.
191 +Next we determine the priority of this pop-up relative
194 194  
195 -Frequency allows you determine how frequently this pop-up will appear to this user. Options include once, always (on every page load), daily (once per day), weekly, bi-weekly, monthly, or annually.
193 +\\
196 196  
197 -Last, define the pop-up.
195 +(% style="margin-left: 30.0px;" %)
196 +===== A. Create Pop-Up =====
198 198  
199 -ONEcount includes a simple pop-up builder that allows you to build a pop-up with buttons that link out to other actions like forms, web pages, etc.
198 +(% style="margin-left: 30.0px;" %)
199 +~1. Click "New action".
200 +2. Give the action a name and description (optional).
201 +3. Click "Next".
202 +4. Complete the fields as shown below.
203 +5. Click "Next".
200 200  
201 -Simply add the header or title for your pop-up, and then the text you want to appear in the box. Check the Display Opt out box if you want the pop-up to include an option to prevent future pop-ups. Choose how many action buttons you would like on the pop-up, and define the button text and the link that the user is sent to when they click on the button.
205 +(% style="margin-left: 30.0px;" %)
206 +[[image:attach:media_1442611132544.png||align="center"]]
202 202  
203 -If you have pop-up code that your web team has built, you can click on the Custom HTML tab and paste your code in the box.
208 +(% style="margin-left: 30.0px;" %)
209 +Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
204 204  
205 -[[image:attach:custom-popup-box.png||width="800"]]
211 +(% style="margin-left: 30.0px;" %)
212 +Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
206 206  
207 -Click Next to review your Action definition, and finally Save to save it.
214 +(% style="margin-left: 30.0px;" %)
215 +Click "Next" to continue to Step 4 – Review and Save.
208 208  
209 -This is an example of ONEcount's built-in pop-ups:
217 +(% style="margin-left: 30.0px;" %)
218 +[[image:attach:media_1443034475680.png||align="center"]]
210 210  
211 211  (% style="margin-left: 30.0px;" %)
221 +When a pop-up action is in effect, a pop-up will appear for the specified target segment in the designated domains and sections at the set frequency and priority level. Please see example below.
222 +
223 +(% style="margin-left: 30.0px;" %)
212 212  [[image:attach:media_1443033012905.png||align="center"]]
213 213  
214 214  (% style="margin-left: 30.0px;" %)
... ... @@ -215,16 +215,15 @@
215 215  Note that the display opt-out will appear only if checked when creating the pop-up action.
216 216  
217 217  (% style="margin-left: 30.0px;" %)
218 -=== **CREATE A REDIRECT ACTION** ===
230 +===== B. Create Redirect =====
219 219  
220 -Choose redirect from the list of Actions. The redirect action is very similar to the Pop-Up action, except that instead of displaying a pop-up message, ONEcount will redirect the user to a URL of your choosing.
232 +(% style="margin-left: 60.0px;" %)
233 +~1. Click "New action".
234 +2. Give the action a name and description (optional).
235 +3. Click "Next".
236 +4. Complete the fields as shown below.
237 +5. Click "Next".
221 221  
222 -One use case for this might be users who have a subscription that is running out; you could create a segment of users whose subscription expires in the next 10 days, and target that segment with an Action that redirects them to your subscription form when they first come to your site.
223 -
224 -As with pop-up and ad targeting, the Target Domain and Section parameters are optional.
225 -
226 -\\
227 -
228 228  (% style="margin-left: 60.0px;" %)
229 229  [[image:attach:media_1442947217827.png||align="center"]]
230 230  
... ... @@ -241,18 +241,53 @@
241 241  When a redirect is in effect, the redirect will occur for the specified target segment in the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
242 242  
243 243  (% style="margin-left: 30.0px;" %)
255 +===== C. Create Ad Target =====
256 +
257 +(% style="margin-left: 30.0px;" %)
258 +In order for ad targeting to work, the ad code on your site must be updated so that it will accept and process Key and Value variables. GCN will provide you with the correct code.
259 +
260 +(% style="margin-left: 30.0px;" %)
261 +~1. Click "New action".
262 +2. Give the action a name and description (optional).
263 +3. Click "Next".
264 +4. Complete the fields as shown below.
265 +5. Click "Next".
266 +
267 +(% style="margin-left: 30.0px;" %)
268 +[[image:attach:media_1446742365693.png||align="center"]]
269 +
270 +(% style="margin-left: 30.0px;" %)
271 +Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
272 +
273 +(% style="margin-left: 30.0px;" %)
274 +Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
275 +
276 +(% style="margin-left: 30.0px;" %)
244 244  Click "Next" to continue to Step 4 – Review and Save.
245 245  
246 246  (% style="margin-left: 30.0px;" %)
247 247  When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
248 248  
282 +*
283 +** In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or numbers.
284 +
249 249  (% style="margin-left: 30.0px;" %)
250 -=== CREATE E-MAIL ACTION ===
286 +[[image:attach:media_1443036194948.png||align="center"]]
251 251  
252 252  (% style="margin-left: 30.0px;" %)
253 -To send a transactional e-mail to a user, choose Email from the Action pull-down.
289 +When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
254 254  
255 255  (% style="margin-left: 30.0px;" %)
292 +===== D. Create Email =====
293 +
294 +(% style="margin-left: 30.0px;" %)
295 +~1. Click "New action".
296 +2. Give the action a name and description (optional).
297 +3. Click "Next".
298 +4. Complete the fields as shown below.
299 +5. Click "Next".
300 +
301 +(% style="margin-left: 30.0px;" %)
256 256  [[image:attach:media_1442946953775.png||align="center"]]
257 257  
258 258  (% style="margin-left: 30.0px;" %)
... ... @@ -376,3 +376,7 @@
376 376  {{/layout-cell}}
377 377  {{/layout-section}}
378 378  {{/layout}}
425 +
426 +\\
427 +
428 +\\
Confluence.Code.ConfluencePageClass[0]
id
... ... @@ -1,1 +1,1 @@
1 -23331698
1 +23331690
url
... ... @@ -1,1 +1,1 @@
1 -https://info.onecount.net//wiki/spaces/OD/pages/23331698/Utilities - Target Engine
1 +https://info.onecount.net//wiki/spaces/OD/pages/23331690/Utilities - Target Engine