Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 12.1
edited by Admin
on 2020/01/06 16:02
Change comment: There is no comment for this version
To version 15.1
edited by santosh
on 2021/09/16 09:35
Change comment: There is no comment for this version

Summary

Details

Page properties
Author
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1 -XWiki.Admin
1 +XWiki.santosh
Content
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81 81  
82 82  **Form**: Users are selected based on the ONEcount form they have engaged with. The sub-category for Form is Completed. Target is the name of the form.
83 83  
84 -**Package Transaction**: Users are selected based on the ONEcount package transaction they have executed. The sub-categories for Package Transaction are Subscribed/Purchased, Currently Subscribed, Not Subscribed, Expired, Will Expire, Unsubscribed. The Target is the name of the package.
84 +**Package Transaction**: Users are selected based on the ONEcount package transaction they have executed. The sub-categories for Package Transaction are Subscribed/Purchased, Currently Subscribed, Not Subscribed, Expired, Will Expire, Unsubscribed. The Target is the name of the package. The selected date range will query on Request Date (Not Transaction Date).
85 85  
86 86  **Package Status**: Users are selected based on the status of a package they have purchased or subscribed to. Best when used with a Package Transaction criteria. The sub-categories for Package Status are any of the package Statuses that you've defined in the Package Status section under the Inventory menu in ONEcount. There are no targets for this option.
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89 89  
90 90  **Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed. The target is a URL or URL fragment.
91 91  
92 -**Product Transaction**: Users are selected based on products that they have purchased. The sub-categories are Subscribed/Purchased, Currently Subscribed, Not Subscribed and Unsubscribed. The target is the product name.
92 +**Product Transaction**: Users are selected based on products that they have purchased. The sub-categories are Subscribed/Purchased, Currently Subscribed, Not Subscribed and Unsubscribed. The target is the product name. The selected date range will query on Request Date (Not Transaction Date).
93 93  
94 94  **Product Attribute**: Users are selected based on specific attributes of the products they have purchased. The sub-categories are the attributes (ie., category, type, state, etc.) The target is the value of that attribute (ie., blue, edible, New York, etc.) If the sub-category is a multiple-choice list, then your target must be the name of one of those elements of the list. If the sub-category is a free text field, you can enter any value in the target box.
95 95  
96 96  Once you have defined your First Party (demographic) and Behavioral criteria for your segment, be sure to **HIT SAVE.**
97 97  
98 +**Note: There can be only one rule for each criteria like web, banner. If you have multiple target values all of them can be added into 1 rule by adding multiple values into target box.**
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100 100  (% style="margin-left: 30.0px;" %)
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318 318  So now you have created audience segments based on demographics, actions, or a host of other deterministic criteria. And you've created a handful of actions, including pop-ups, banner targets, transactional e-mails and redirects. How do you put it all together?
319 319  
320 -The Target Engine has a very simple task: It connects Segments to Actions. It is pretty easy to use. Simply select Target Engine from the Segment Manager menu,
322 +The Target Engine has a very simple task: It connects Segments to Actions. It is pretty easy to use. Simply select Target Engine from the Segment Manager menu:
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330 +You'll see a list of existing targets and have an opportunity to create a new one. To edit an existing target, click on the pencil icon next to the target.
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338 +Once a segment has been defined and executed by the system, you can see up to the minute the statistics on your target by clicking on the small arrow next to the target. The screen will expand to show the details of your target, as well as usage statistics. In this case, the target waas seen 296,852 times by 35,166 unique users. The numbers in blue next to Known represent the number of known or identified views or users who have interacted with this target.
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337 337  
338 338  [[image:attach:expanded-target-list.png||width="800"]]
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339 339  
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346 +To create a new target, click "Create Target" in the upper-right corner. You'll be presented with a screen allowing you to give the target a title and a brief description. You'll also be given the opportunity to define an effective date range. This is the time period during which the Target will be active.
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348 +Please note that if you have defined a time-frame in your segment for behavior, it will not effect the date range for the target. The reason is because the segment time-frame determines who is in the segment, the target time-frame determines when the target will be "live."
345 345  
350 +For example, you might create a segment of web site visitors who looked at Halloween merchandise on your site from 10/1 to 10/31, and then a target that runs 11/1 through 11/25 offering them a discount on Thanksgiving merchandise.
351 +
346 346  \\
347 347  
348 348  [[image:attach:target-definition.png||width="800"]]
349 349  
356 +Once you have defined the name and date range of your target, simply select the appropriate Segment to the Action(s) you want to execute. Note than mor than one Action can be selected for a given segment.
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360 +[[image:attach:target-segment-action.png||width="800"]]
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353 353  
364 +Click Next to reviewyour settings, and then save.
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369 +
356 356  [[image:attach:target-review-and-save.png||width="800"]]
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368 -[[image:attach:target-segment-action.png||height="250"]]
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473 473  {{/layout-cell}}
474 474  {{/layout-section}}
475 475  {{/layout}}
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Confluence.Code.ConfluencePageClass[0]
id
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1 -23331700
1 +54198375
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/23331700/Segment Manager
1 +https://info.onecount.net//wiki/spaces/OD/pages/54198375/Segment Manager