Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 16.1
edited by prachiti
on 2021/10/25 21:16
Change comment: There is no comment for this version
To version 19.1
edited by Admin
on 2021/11/17 19:59
Change comment: There is no comment for this version

Summary

Details

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Author
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1 -XWiki.prachiti
1 +XWiki.Admin
Content
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8 8  
9 9  You can target segments by IP Address and User Agent. This functionality can be used to define a set of IP addresses that may be, for example, non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for paid banner advertising. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
10 10  
11 -The following lesson will provide details on how to use the **Segment Manager**, **Action Manager**, and **Target Engine**.
11 +The following lesson will provide details on how to use the **Segment Manager**.
12 12  
13 13  === Please Note: ===
14 14  
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27 27  
28 28  \\
29 29  
30 -Under "User Defined Segments" tab, you will see a list of existing segments. Click "Create Segment" in the upper right-hand corner.
30 +Under "User Defined Segments" tab, you will see a list of existing segments.
31 31  
32 +Each segment created, is listed here and has edit and delete functionality available just next to it. The overview of the segment (effective date, action, segment size, stats for known and unknown users) is available on click of arrow button next to each segment.
33 +
34 +\\
35 +
32 32  [[image:attach:image2021-10-25_15-11-53.png||height="250"]]
33 33  
34 34  \\
35 35  
36 -You'll be taken to a screen allowing you to define a new segment.
40 +[[image:attach:image2021-10-25_18-23-50.png||width="794"]]
37 37  
42 +\\
43 +
44 +Click "Create Segment" in the upper right-hand corner. You'll be taken to a screen allowing you to define a new segment.
45 +
38 38  The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action.
39 39  
40 40  Demographics, IP Address, Behavior tabs allow us to define the segment rules.
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47 47  
48 48  Description is an optional field and can have any types of values.
49 49  
50 -[[image:attach:image2021-10-25_15-42-47.png||height="250"]]
58 +[[image:attach:image2021-10-25_15-42-47.png||width="794"]]
51 51  
52 52  \\
53 53  
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59 59  
60 60  If you click the "Demographics" tab, you will have the opportunity to define demographic characteristics for the segment. Multiple rules can be  added with And/OR conditions as per requirements.
61 61  
62 -[[image:attach:image2021-10-25_15-51-28.png||height="250"]]
70 +[[image:attach:image2021-10-25_15-51-28.png||width="794"]]
63 63  
64 64  === ===
65 65  
66 66  {{id name="CreateDemoSegment"/}}CREATE A DEMOGRAPHIC SEGMENTDefine demographic rules of your segment based on the demographic questions you have built in your database. You can use any demographic question to define a segment.
67 67  
68 -[[image:attach:image2021-10-25_15-55-34.png||height="250"]]
76 +[[image:attach:image2021-10-25_15-55-34.png||width="794"]]
69 69  
70 70  \\
71 71  
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93 93  (% style="margin-left: 30.0px;" %)
94 94  Target segments by Account – which is IP Address and User Agent. A user agent is any software that retrieves and presents Web content for end users. User agents include Web browsers, media players, and plug-ins that help in retrieving, rendering and interacting with Web content.
95 95  
96 - [[image:attach:image2021-10-25_16-57-14.png||height="250"]]
104 + [[image:attach:image2021-10-25_16-57-14.png||width="794"]]
97 97  
98 98  This functionality can be used, among other things, to define a set of IP addresses of invalid/non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for sponsored banner advertising because they won't be served sponsored ads. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
99 99  
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113 113  
114 114  \\
115 115  
116 -[[image:attach:image2021-10-25_16-35-1.png||height="250"]]
124 +[[image:attach:image2021-10-25_16-35-1.png||width="794"]]
117 117  
118 118  \\
119 119  
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165 165  
166 166  Date range is a mandatory field (both start and end dates) to add any form of action. You can select any form of action from the dropdown. Once you provide action details, you can save the changes made.
167 167  
168 - [[image:attach:image2021-10-25_16-59-19.png||height="250"]]
176 + [[image:attach:image2021-10-25_16-59-19.png||width="794"]]
169 169  
170 170  == ==
171 171  
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194 194  
195 195  \\
196 196  
197 - [[image:attach:image2021-10-25_17-16-33.png||height="250"]]
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198 198  
199 199  \\
200 200  
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247 247  
248 248  Review your Action details and finally click Save to save it.
249 249  
258 +\\
259 +
250 250  (% style="margin-left: 30.0px;" %)
261 +=== **ADD A SOCIAL TARGET ACTION** ===
262 +
263 +In order to target your users on social networks, ONEcount will need to log into the social network and create a segment containing the users you want to target. Once that segment is created, ONEcount will automatically populate the segment in the social platform as users qualify for that segment in ONEcount.
264 +
265 +To do this, ONEcount needs API access to your social account. This account should be the one you run your social ad campaigns through. You will need to provide the credentials for these accounts to the ONEcount team to configure your installation. Just open a ticket with our Help Desk and include the credentials and platform you would like to be connected to, and we''ll take care of it.
266 +
267 +**To advertise on Google**: Your account will need to meet the criteria mentioned in below link. We need API access that meets this criteria. If your account does not meet these criteria, we can send a file containing the hashed e-mails of users who fit into the segmnt, so that you can load the data into Google's Customer Match tool manually.
268 +
269 +[[https:~~/~~/support.google.com/adspolicy/answer/6299717>>url:https://support.google.com/adspolicy/answer/6299717||shape="rect"]]
270 +
271 +**To advertise on LinkedIn**: Your account will need API access that has “Marketing Developer Platform” access. If your account does not have this capability, we can send a file containing the hashed e-mails of users who fit into the segment, so that you can load the data into LinkedIn's Matched Audience too manually. You can follow steps in below link to get “Marketing Developer Platform” access.
272 +
273 +[[https:~~/~~/www.linkedin.com/help/linkedin/topics/6400/6401/112188>>url:https://www.linkedin.com/help/linkedin/topics/6400/6401/112188||shape="rect"]]
274 +
275 +\\
276 +
277 +Choose Social Target from the list of Type of Action.  You can select multiple social platforms in a single action as shown in below screenshot.  Enter URL of target in Target URL field; this is the URL you want users to go to when they click on the ad in the social platform. ONEcount will generate a unique URL for each social platform.
278 +
279 +The URLs ONEcount generates will be the ones you place in the banner system on the social platform. When the user clicks on the URL, they will be sent to the URL you entered in this box, with two important advantages: 1) ONEcount will record the click and capture it for your analysis, and 2) if the user is known to ONEcount, the analytics will show the identity of the user who clicked–even if the link you enter here is not on your web site.
280 +
281 +[[image:attach:Screen Shot 2021-11-17 at 18.36.23.png||height="250"]]
282 +
283 +\\
284 +
285 +To get the URLs for pasting into the social system, go to your Segment List and expand the segment. The URLs will be shown. Simply click on the clip-board to the right and the URL will be copied to your browser's clipboard.
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289 +[[image:attach:Screen Shot 2021-11-17 at 18.48.18.png||width="800"]]
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293 +(% style="margin-left: 30.0px;" %)
251 251  === ===
252 252  
253 253  {{id name="CreateRedirectAction"/}}
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285 -[[image:attach:image2021-10-25_18-6-13.png||height="250"]]
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Confluence.Code.ConfluencePageClass[0]
id
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1 -54198376
1 +54198392
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/54198376/Segment Manager
1 +https://info.onecount.net//wiki/spaces/OD/pages/54198392/Segment Manager