Changes for page Segment Manager
Last modified by Admin User on 2025/01/24 16:21
From version 19.1
edited by Admin
on 2021/11/17 19:59
on 2021/11/17 19:59
Change comment:
There is no comment for this version
To version 33.1
edited by Admin User
on 2024/09/26 10:49
on 2024/09/26 10:49
Change comment:
There is no comment for this version
Summary
-
Page properties (3 modified, 0 added, 0 removed)
-
Attachments (0 modified, 71 added, 0 removed)
- Action-Tab.png
- Action-manager menu.png
- Define-banner-target.png
- Screen Shot 2021-11-17 at 18.36.23.png
- Screen Shot 2021-11-17 at 18.48.18.png
- Screen Shot 2022-03-31 at 14.42.25.png
- SegmentTableCharts2.png
- SegmentTableChartsDoc.png
- SegmentUserAddedMsg.png
- SegmentsKnownUnknown3.png
- Web-behavior.png
- action-manager.png
- add-url.png
- adduserSegment.png
- custom-popup-box.png
- define-action.png
- display data.png
- expanded-target-list.png
- image2021-10-25_15-11-53.png
- image2021-10-25_15-2-52.png
- image2021-10-25_15-3-35.png
- image2021-10-25_15-42-47.png
- image2021-10-25_15-50-49.png
- image2021-10-25_15-51-28.png
- image2021-10-25_15-55-34.png
- image2021-10-25_15-8-42.png
- image2021-10-25_16-35-1.png
- image2021-10-25_16-57-14.png
- image2021-10-25_16-59-11.png
- image2021-10-25_16-59-19.png
- image2021-10-25_17-16-33.png
- image2021-10-25_17-54-54.png
- image2021-10-25_18-2-56.png
- image2021-10-25_18-22-16.png
- image2021-10-25_18-23-50.png
- image2021-10-25_18-6-13.png
- manage segments.png
- media_1436816640442.png
- media_1436816664853.png
- media_1436816784643.png
- media_1437059609834.png
- media_1437064543783.png
- media_1437064785909.png
- media_1437065487760.png
- media_1437075145033.png
- media_1437079883697.png
- media_1442601673145.png
- media_1442602167866.png
- media_1442611132544.png
- media_1442946953775.png
- media_1442947217827.png
- media_1443033012905.png
- media_1443034475680.png
- media_1443035194695.png
- media_1443036194948.png
- media_1446742365693.png
- media_1446742842763.png
- pencil edit.png
- pop-up-action.png
- segment manager menu.png
- segment-content.png
- segment-definion.png
- segment-demos.png
- segmentKnownsUnknowns.png
- target-definition.png
- target-engine-menu.png
- target-list.png
- target-review-and-save.png
- target-segment-action.png
- trashcan delete.png
- web-behavior-2.png
-
Objects (1 modified, 0 added, 0 removed)
Details
- Page properties
-
- Parent
-
... ... @@ -1,0 +1,1 @@ 1 +System Utilities - Author
-
... ... @@ -1,1 +1,1 @@ 1 -XWiki. Admin1 +XWiki.admin - Content
-
... ... @@ -1,8 +1,6 @@ 1 1 {{layout}} 2 2 {{layout-section ac:type="two_right_sidebar"}} 3 3 {{layout-cell}} 4 - 5 - 6 6 {{id name="Start ScreenSteps Content"/}} 7 7 The Targeting Engine is a powerful tool that allows to quickly and easily define audience **Segments** and target them with specific **Actions**, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site. 8 8 ... ... @@ -18,32 +18,88 @@ 18 18 19 19 Also note that both users who fit the criteria for the defined segment as of the effective start date of an action and users who meet the criteria at any time during the effective date range will be targeted. 20 20 21 -=== === 19 +=== === 22 22 23 -{{id name="CreateSegment"/}}CREATING A NEW SEGMENTFrom the left hand side navigation bar, select Activation → Segment Manager :** 24 -** 21 +{{id name="CreateSegment"/}}CREATING A NEW SEGMENTFrom the left hand side navigation bar, select Activation → Segment Manager : 25 25 26 26 [[image:attach:image2021-10-25_15-3-35.png||thumbnail="true" height="250"]] 27 27 28 -\\ 29 29 30 30 Under "User Defined Segments" tab, you will see a list of existing segments. 31 31 32 32 Each segment created, is listed here and has edit and delete functionality available just next to it. The overview of the segment (effective date, action, segment size, stats for known and unknown users) is available on click of arrow button next to each segment. 33 33 34 -\\ 35 35 36 36 [[image:attach:image2021-10-25_15-11-53.png||height="250"]] 37 37 38 -\\ 39 39 40 -[[image:attach: image2021-10-25_18-23-50.png||width="794"]]34 +[[image:attach:SegmentTableCharts2.png||width="794"]] 41 41 42 - \\36 +The list of segments created contains three columns. The first column is Segment ID, the second shows Segment Name, and the third is a collection of icons with the following features: 43 43 38 +(% class="wrapped" %) 39 +|=((( 40 +Image 41 +)))|=((( 42 +Icon 43 +)))|=((( 44 +Feature description 45 +))) 46 +|((( 47 +pencil 48 +)))|((( 49 +(% class="content-wrapper" %) 50 +((( 51 +[[image:attach:pencil edit.png||thumbnail="true" width="40"]] 52 +))) 53 +)))|((( 54 +is for editing segment 55 +))) 56 +|((( 57 +trash can 58 +)))|((( 59 +(% class="content-wrapper" %) 60 +((( 61 +[[image:attach:trashcan delete.png||thumbnail="true" width="40"]] 62 +))) 63 +)))|((( 64 +is for deleting segment 65 +))) 66 +|((( 67 +add user 68 +)))|((( 69 +(% class="content-wrapper" %) 70 +((( 71 +[[image:attach:adduserSegment.png||thumbnail="true" width="40"]] 72 +))) 73 +)))|((( 74 +adds user to the segment 75 +))) 76 +|((( 77 +down-triangle 78 +)))|((( 79 +(% class="content-wrapper" %) 80 +((( 81 +[[image:attach:display data.png||thumbnail="true" width="40"]] 82 +))) 83 +)))|((( 84 +displays data related to the segment such as Effective Date, Action, segment size. It also shows a table with Knowns, Unknowns and Total users as recorded as of the 'Effective Date.' At the bottom right is a bar graph with data for the last 7 days for Knowns and Unknowns. 85 +))) 86 + 87 + 88 +If user has been added successfully to the segment, a popup confirming the same - including segment name and id - appears, as shown: 89 + 90 +[[image:attach:SegmentUserAddedMsg.png||width="538"]] 91 + 92 + 93 +Below is an example of data displayed by clicking the 'down-triangle' button. This button changes to 'up-triangle' after expansion. On clicking this 'up-triangle' button, the display collapses. 94 + 95 +[[image:attach:SegmentTableChartsDoc.png||width="794"]] 96 + 97 + 44 44 Click "Create Segment" in the upper right-hand corner. You'll be taken to a screen allowing you to define a new segment. 45 45 46 -The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action. 100 +The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action. The panels are cumulative, meaning that in order for a user to be included in a segment, the rules on the Demographics, IP Address, and Behavior tabs must all match that user. 47 47 48 48 Demographics, IP Address, Behavior tabs allow us to define the segment rules. 49 49 ... ... @@ -55,27 +55,28 @@ 55 55 56 56 Description is an optional field and can have any types of values. 57 57 58 -[[image:attach: image2021-10-25_15-42-47.png||width="794"]]112 +[[image:attach:Screen Shot 2022-03-31 at 14.42.25.png||width="800"]] 59 59 60 -\\ 61 61 62 - A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on ÂÂ115 + A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done. You can also create an "IP addresses-based Segment.", which can also be called as account based segment. 63 63 64 - \\117 +Give your segment a descriptive name. You can also add a brief description to the segment with more details. 65 65 119 +On this panel you will see an option to include only unknown users in this segment. Many of the segment selection criteria can apply to both unknown (ie., unidentified) and known (identified) users. By changing this option to "Yes," you are telling ONEcount to only select users who are unknown for this segment. (See Segment Impact Matrix below). 120 + 121 + 66 66 **2. Demographics Tab:** 67 67 68 -If you click the "Demographics" tab, you will have the opportunity to define demographic characteristics for the segment. Multiple rules can be Â124 +If you click the "Demographics" tab, you will have the opportunity to define demographic characteristics for the segment. Multiple rules can be added with And/OR conditions as per requirements. 69 69 70 70 [[image:attach:image2021-10-25_15-51-28.png||width="794"]] 71 71 72 -=== === 128 +=== === 73 73 74 74 {{id name="CreateDemoSegment"/}}CREATE A DEMOGRAPHIC SEGMENTDefine demographic rules of your segment based on the demographic questions you have built in your database. You can use any demographic question to define a segment. 75 75 76 76 [[image:attach:image2021-10-25_15-55-34.png||width="794"]] 77 77 78 -\\ 79 79 80 80 If you choose a demographic question that has a multiple choice response, simply click in the search text box and start typing one of the responses. ONEcount should pre-populate the box with the response. Multiple responses can be defined for a single question. 81 81 ... ... @@ -85,13 +85,14 @@ 85 85 86 86 If you are creating purely a demographic segment, hit "Save" and ONEcount will save your segment. 87 87 88 - \\143 +**~*~*NOTE: **E-mail is a special demographic field. Since demographic fields are part of a user's profile, a user who is unknown would not have any demographic information in the database. Therefore, when you select a demographic field as part of a segment definition, you are normally telling ONEcount you want known users included in this segment. ONEcount handles e-mail slightly differently. If you specify all users who have no e-mail address (ie., select e-mail but leave the Search Text box blank), ONEcount will automatically include unknown users in this segment. This is because a user who is unknown has no e-mail address. For further details, please see the Segment Impact Matrix below. 89 89 145 + 90 90 **3. IP Address Tab:** 91 91 92 92 The IP address-based segment can be created and targeted by providing the intended IP addresses here. There is no limit on number of IP addresses that can be added here. 93 93 94 -=== === 150 +=== === 95 95 96 96 {{id name="CreateAccountSegment"/}} 97 97 ... ... @@ -113,17 +113,21 @@ 113 113 114 114 If you are creating purely a IP Address based segment, hit "Save" and ONEcount will save your segment. 115 115 116 -\\ 117 117 118 118 4. **Behavior Tab:** 119 119 120 120 If you would like to add behavioral characteristics to your segment (ie., Pediatricians who live in Arizona and have read at least two articles on pain), click on the Behavior tab. 121 121 122 -\\ 177 +((( 178 + 179 +))) 123 123 181 +=== === 182 + 183 +{{id name="CreateBehaviorSegment"/}}CREATE A BEHAVIOR-BASED SEGMENT 184 + 124 124 [[image:attach:image2021-10-25_16-35-1.png||width="794"]] 125 125 126 -\\ 127 127 128 128 To define behavioral characteristics of your segment, choose a behavior type from the Category pull-down. The sub-category pull-down will change depending on the Category that was chosen. For the target, you can enter keywords in the Target box if the value(s) are free text. 129 129 ... ... @@ -131,8 +131,10 @@ 131 131 132 132 You can add multiple values to a single behavioral target; they will be "OR" values, meaning the segment will be true if any of the values is present. 133 133 134 -Define the frequency of the action in the Frequency box. This means how many times within the given date range this event has happened, and enter a date range for the given event. 194 +Define the frequency of the action in the Frequency box. This means how many times within the given date range this event has happened, and enter a date range for the given event. 135 135 196 +**Date Range**: If 'Past,' the maximum allowed range is 3 months. If 'Custom,' you can specify a start and end date. If 'Future' option, allows to set a date range into the future (Currently, only the 'Package Transaction' Category has 'Future' option). By not entering a value (or simply 0), the segment cannot be processed for that event. 197 + 136 136 If you add multiple behavioral criteria to your segment (hit Add) to add more behavioral criteria, be sure to define whether this criteria is AND/OR, meaning, whether this segment will match when both criteria are met (AND), or when either of the criteria is met (OR). 137 137 138 138 There is a wide range of behavioral criteria that can be used for behavioral segments: ... ... @@ -143,6 +143,8 @@ 143 143 144 144 **Email**: Users are selected based on the emails (from your ONEcount-integrated ESP or ONEmail) that the user has engaged with. The sub-category for Email is Opened or Clicked. Target is the name or subject of the e-mail campaign. 145 145 208 +**Engagement Metric: **Users are selected based on the Engagement Metrics they have registered, such as webinar attendance, whitepaper downloads, etc. Please note that only SELECT and NUMERIC metrics appear here. 209 + 146 146 **Form**: Users are selected based on the ONEcount form they have engaged with. The sub-category for Form is Completed. Target is the name of the form. 147 147 148 148 **Package Transaction**: Users are selected based on the ONEcount package transaction they have executed. The sub-categories for Package Transaction are Subscribed/Purchased, Currently Subscribed, Not Subscribed, Expired, Will Expire, Unsubscribed. The Target is the name of the package. The selected date range will query on Request Date (Not Transaction Date). ... ... @@ -151,22 +151,217 @@ 151 151 152 152 **Source Code**: Users are selected based on the source code for any transaction they have executed within ONEcount. The sub-category is Selected. The target is the specific source codes that are used. Possible options are the source codes defined in the Source Code manager under the Inventory section of ONEcount. 153 153 154 -**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed. The target is a URL or URL fragment. 218 +**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed At Least. The target is a URL or URL fragment. When entering the URL, do not include the protocol (http:~/~/ or https:~/~/). 155 155 220 + 221 +[[image:attach:web-behavior-2.png||width="800"]] 222 + 223 + 224 +**~*~**IMPORTANT NOTE: **When you type a URL into the URL box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly. 225 + 226 +[[image:attach:add-url.png||height="121"]] 227 + 228 + 156 156 **Product Transaction**: Users are selected based on products that they have purchased. The sub-categories are Subscribed/Purchased, Currently Subscribed, Not Subscribed and Unsubscribed. The target is the product name. The selected date range will query on Request Date (Not Transaction Date). 157 157 158 158 **Product Attribute**: Users are selected based on specific attributes of the products they have purchased. The sub-categories are the attributes (ie., category, type, state, etc.) The target is the value of that attribute (ie., blue, edible, New York, etc.) If the sub-category is a multiple-choice list, then your target must be the name of one of those elements of the list. If the sub-category is a free text field, you can enter any value in the target box. 159 159 160 -**Quiz: **Users are selected based on whether the quiz is completed. It has only one subcategory 'completed'. You can enter the target in the text box. 161 - 162 162 **Geo: **Users are selected based on specific geographic location from anywhere in the world. The sub-category is 'coordinate'. When this geo category is selected, the world map is popped up and you can select any region on that map, where you want to target your users. Once, the selection of region is made, you will see the corresponding geographic coordinates are added to the target field. This geo-based targeting is one of the important functionalities introduced recently. Like other behavior categories, geo can also be added any number of times along with any other rules, by using ‘Add’ button on the screen as per your requirements. 163 163 235 +**Referrer**: You can specify URL(s) that serve as a starting point, for an action to be triggered on the target domain (specified in the 'Action' tab). Multiple URLs can be entered in the URL field. The URL is a web address - either its domain (www.Domain.com) or subdomain (.com). The 'Action' field has two choices and is used to indicate if the URL values are to be considered as given (you choose 'IS'), or contains a part of it (you choose 'CONTAINS'). The Referrer URL can essentially be used to execute actions defined in the 'Action' tab. This helps in targeting users specified by the Referrer. For instance, if you put in '.com' in the URL field, and the target header (Action tab) had 'www.testMe.com' with 'Popup' as the Action Type, what happens is that if the user is currently visiting a webpage that contains '.com' in its URL, then clicks a link that takes them to 'www.Domain.com/testMe.html' the specified popup will show on the Target Domain. 236 + 237 +**~*~**IMPORTANT NOTE: **When you type a URL into the URL box box for Referrer, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly. 238 + 239 +[[image:attach:add-url.png||height="121"]] 240 + 164 164 Once you have defined your Behavioral criteria for your segment and you do not wish to add any other rules/action, be sure to **HIT SAVE.** 165 165 166 166 **Note: There can be only one rule for each criteria like web, banner. If you have multiple target values all of them can be added into 1 rule by adding multiple values into target box.** 167 167 168 - \\245 +ONEcount uses specific logic for demographic and behavioral-based criteria. If you select any demographic field as part of your segment (other than e-mail, which is a special case), ONEcount will only select known users has part of the segment. This is because an unknown user has not been matched to a profile, and therefore ONEcount has no way of knowing the user's response to that demographic question. Put another way, if you include State is Alabama in your segment criteria, ONEcount will exclude all unknown users because there is no way for ONEcount to know the state of an unknown user. 169 169 247 +The following Segment Impact Matrix illustrates the types of users who can be selected with each demographic and behavioral criteria: 248 + 249 +(% class="wrapped" %) 250 +|((( 251 +**DEMOS** 252 +)))|((( 253 +**VALUE** 254 +)))|((( 255 +**Selects (KNOWN/UNKNOWN/BOTH)** 256 +))) 257 +|((( 258 +Any demo 259 +)))|((( 260 +ANY VALUE 261 +)))|((( 262 +KNOWN 263 +))) 264 +|((( 265 +E-mail DEMO 266 +)))|((( 267 +IS BLANK 268 +)))|((( 269 +BOTH 270 +))) 271 +|((( 272 + 273 +)))|((( 274 +IS NOT BLANK 275 +)))|((( 276 +KNOWN 277 +))) 278 +|(% colspan="1" %)(% colspan="1" %) 279 +((( 280 + 281 +)))|(% colspan="1" %)(% colspan="1" %) 282 +((( 283 + 284 +)))|(% colspan="1" %)(% colspan="1" %) 285 +((( 286 + 287 +))) 288 +|((( 289 +**BEHAVIOR** 290 +)))|((( 291 +**VALUE** 292 +)))|((( 293 +**Selects (KNOWN/UNKNOWN/BOTH)** 294 +))) 295 +|((( 296 +Banner 297 +)))|((( 298 +Clicked/Viewed 299 +)))|((( 300 +BOTH 301 +))) 302 +|((( 303 +Content 304 +)))|((( 305 +Viewed 306 +)))|((( 307 +BOTH 308 +))) 309 +|((( 310 +EMAIL 311 +)))|((( 312 +Opened 313 +)))|((( 314 +KNOWN 315 +))) 316 +|((( 317 + 318 +)))|((( 319 +Clicked/Viewed 320 +)))|((( 321 +KNOWN 322 +))) 323 +|((( 324 + 325 +)))|((( 326 +Not clicked 327 +)))|((( 328 +KNOWN 329 +))) 330 +|((( 331 +Form 332 +)))|((( 333 +Completed 334 +)))|((( 335 +KNOWN 336 +))) 337 +|((( 338 + 339 +)))|((( 340 +Abandoned 341 +)))|((( 342 +BOTH 343 +))) 344 +|((( 345 +Package Status 346 +)))|((( 347 + 348 +)))|((( 349 +KNOWN 350 +))) 351 +|((( 352 +Package Transaction 353 +)))|((( 354 + 355 +)))|((( 356 +KNOWN 357 +))) 358 +|((( 359 +Source Code 360 +)))|((( 361 +Selected 362 +)))|((( 363 +KNOWN 364 +))) 365 +|((( 366 +Web 367 +)))|((( 368 +Viewed 369 +)))|((( 370 +BOTH 371 +))) 372 +|((( 373 +Product Transaction 374 +)))|((( 375 +Subscribed 376 +)))|((( 377 +KNOWN 378 +))) 379 +|((( 380 + 381 +)))|((( 382 +Currently Subscribed 383 +)))|((( 384 +KNOWN 385 +))) 386 +|((( 387 + 388 +)))|((( 389 +Not Subscribed 390 +)))|((( 391 +BOTH 392 +))) 393 +|((( 394 + 395 +)))|((( 396 +Unsubscribed 397 +)))|((( 398 +KNOWN 399 +))) 400 +|((( 401 +GEO 402 +)))|((( 403 +IS IN 404 +)))|((( 405 +BOTH 406 +))) 407 +|((( 408 +Engagement Metric 409 +)))|((( 410 + 411 +)))|((( 412 +KNOWN 413 +))) 414 +|(% colspan="1" %)(% colspan="1" %) 415 +((( 416 +Referrer 417 +)))|(% colspan="1" %)(% colspan="1" %) 418 +((( 419 +IS/CONTAINS 420 +)))|(% colspan="1" %)(% colspan="1" %) 421 +((( 422 +BOTH 423 +))) 424 + 425 + 426 +**~*~*NOTE: **Selecting "Only Unknown" on the first panel of the segment will cause any of the above options to be limited to unknowns. For example, e-mail is blank would return only unknowns, viewing a web page would be only unknowns, etc. 427 + 428 + 170 170 **5. Action tab: ** 171 171 172 172 Any action to be associated for segment targeting is defined in this tab. ... ... @@ -175,13 +175,16 @@ 175 175 176 176 [[image:attach:image2021-10-25_16-59-19.png||width="794"]] 177 177 178 -== == 437 +== == 179 179 180 180 {{id name="CreateAction"/}}ADD AN ACTIONGo to the Action tab of create/edit segment. This is where you define the action to be taken for a segment, e.g. a website pop-up or ad targeting. Types of available Actions include: Pop-Up, Redirect, Ad Target, Email, Social Target, Subscribe to a Product, Unsubscribe to a Product, Subscribe to a Package, Unsubscribe to a Package, Add to Segment, Remove from Segment. Any action can be selected from action type dropdown. 181 181 182 -=== 183 - === 441 +Please Note: the 'Referrer' Category from the Behavior tab can be used to execute the 'Action Type' defined here. Please read about this Category in the 'Create a Behavior-based Segment' section. 184 184 443 +=== === 444 + 445 +=== === 446 + 185 185 {{id name="CreateAdAction"/}} 186 186 187 187 === **ADD AN AD ACTION** === ... ... @@ -188,7 +188,7 @@ 188 188 189 189 Here, we are defining an Ad Target. This will allow ONEcount to tell Google Ad Manager (DFP) what ad to target when a specific user is on your web site. The specific users will be defined in the Segment that you link to this target. 190 190 191 -In the screen below, you'll see the options for an Ad Target. The first three options are Target Domain and Target Content, Section. These are used to// 453 +In the screen below, you'll see the options for an Ad Target. The first three options are Target Domain and Target Content, Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference. 192 192 193 193 In content-based targeting, you define a specific page or web site section (or a whole site) to be targeted with a banner or banner campaign. In effect you are saying, whenever someone comes to this section or this web site, show them this banner. 194 194 ... ... @@ -200,14 +200,16 @@ 200 200 201 201 For example, say we have a pediatrician who we want to target with an ad for a skin medicine on our dermatology site, but an ad for a different drug when he visits a site on diabetes. 202 202 203 -\\ 204 204 205 205 [[image:attach:image2021-10-25_17-16-33.png||width="794"]] 206 206 207 -\\ 208 208 209 209 The Target Domain and Section parameters are only required if you want to limit the banner. If you leave them blank, the user will be targeted across all your web sites. 210 210 471 +**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly. 472 + 473 +[[image:attach:add-url.png||height="121"]] 474 + 211 211 The last property is the Key/Value pair that you will use to tell Google Ad Manager which banners or Line Items to target at this user. Consult for Google Ad Manager documentation on Key/value pair targeting. You may specify more than one Key/Value pair for this target. This allows Google Ad Manager or DFP to decide which banners to show. 212 212 213 213 * In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or num ... ... @@ -216,9 +216,10 @@ 216 216 217 217 NOTE: Prioritization of banners is done in Google Ad Manager (or DFP) based on rules you configure in GAM. 218 218 219 -=== 220 - === 483 +=== === 221 221 485 +=== === 486 + 222 222 {{id name="CreatePopupAction"/}} 223 223 224 224 === ADD A POP-UP ACTION === ... ... @@ -227,7 +227,7 @@ 227 227 228 228 Choose Pop-Up from the Action Type pull-down. 229 229 230 -The next three options are Target Domain, Target Content and Section. These are used to// 495 +The next three options are Target Domain, Target Content and Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference. 231 231 232 232 In content-based targeting, you define a specific page or web site section (or a whole site) to be targeted with a pop-up. In effect you are saying, whenever someone comes to this section or this web site, show them this pop-up. 233 233 ... ... @@ -239,14 +239,15 @@ 239 239 240 240 For example, say we have a pediatrician who we want to target with a pop-up for a skin medicine on our dermatology site, but a pop-up for a conference when he visits our site on diabetes. 241 241 242 -The Target Domain and Section parameters are only required if you want to limit the banner.If you leave them blank, the user will be targeted across all your web sites.507 +The Target Domain and Section parameters are only required if you want to limit the pop-up If you leave them blank, the user will be targeted across all your web sites. 243 243 244 -\\ 245 245 246 - [[image:attach:i mage2021-10-25_17-54-54.png||height="250"]]510 + [[image:attach:Action-Tab.png||width="600"]] 247 247 248 - \\512 +**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly. 249 249 514 +[[image:attach:add-url.png||height="121"]] 515 + 250 250 Next we determine the priority of this pop-up relative to other pop-ups that may be targeted at this segment. It's possible that a user is in multiple segments and may be subject to multiple pop-ups. This setting will help ONEcount determine how important this pop-up is relative to other marketing efforts. 251 251 252 252 Frequency allows you determine how frequently this pop-up will appear to this user. Options include once, always (on every page load), daily (once per day), weekly, bi-weekly, monthly, or annually. ... ... @@ -255,7 +255,6 @@ 255 255 256 256 Review your Action details and finally click Save to save it. 257 257 258 -\\ 259 259 260 260 (% style="margin-left: 30.0px;" %) 261 261 === **ADD A SOCIAL TARGET ACTION** === ... ... @@ -272,7 +272,6 @@ 272 272 273 273 [[https:~~/~~/www.linkedin.com/help/linkedin/topics/6400/6401/112188>>url:https://www.linkedin.com/help/linkedin/topics/6400/6401/112188||shape="rect"]] 274 274 275 -\\ 276 276 277 277 Choose Social Target from the list of Type of Action. You can select multiple social platforms in a single action as shown in below screenshot. Enter URL of target in Target URL field; this is the URL you want users to go to when they click on the ad in the social platform. ONEcount will generate a unique URL for each social platform. 278 278 ... ... @@ -280,18 +280,15 @@ 280 280 281 281 [[image:attach:Screen Shot 2021-11-17 at 18.36.23.png||height="250"]] 282 282 283 -\\ 284 284 285 285 To get the URLs for pasting into the social system, go to your Segment List and expand the segment. The URLs will be shown. Simply click on the clip-board to the right and the URL will be copied to your browser's clipboard. 286 286 287 -\\ 288 288 289 289 [[image:attach:Screen Shot 2021-11-17 at 18.48.18.png||width="800"]] 290 290 291 -\\ 292 292 293 293 (% style="margin-left: 30.0px;" %) 294 -=== === 555 +=== === 295 295 296 296 {{id name="CreateRedirectAction"/}} 297 297 ... ... @@ -304,14 +304,12 @@ 304 304 305 305 As with pop-up and ad targeting, the Target Domain and Section parameters are optional. 306 306 307 -\\ 308 308 309 309 [[image:attach:image2021-10-25_18-2-56.png||height="250"]] 310 310 311 -\\ 312 312 313 313 (% style="margin-left: 30.0px;" %) 314 -=== === 573 +=== === 315 315 316 316 {{id name="CreateEmailAction"/}} 317 317 ... ... @@ -321,49 +321,33 @@ 321 321 (% style="margin-left: 30.0px;" %) 322 322 To send a transactional e-mail to a user, choose Email from the Action Type pull-down. 323 323 324 -(% style="margin-left: 30.0px;" %) 325 -\\ 326 326 327 327 (% style="margin-left: 30.0px;" %) 328 328 [[image:attach:image2021-10-25_18-6-13.png||width="794"]] 329 329 330 -(% style="margin-left: 30.0px;" %) 331 -\\ 332 332 333 333 When an email action is in effect, the email will be sent to the specified target segment on the designated domains and sections at the set frequency and priority level. 334 334 335 -\\ 336 336 337 337 If you wish to cancel the changes, click the "Cancel" button to go to the segment listing page. 338 338 339 -\\ 340 340 341 -== 342 - == 594 +== == 343 343 596 +== == 597 + 344 344 {{id name="CreateTarget"/}} 345 345 346 -\\ 347 347 348 -\\ 349 349 350 -\\ 351 351 352 -\\ 353 353 354 -\\ 355 355 356 -\\ 357 357 358 -\\ 359 359 360 -\\ 361 361 362 -\\ 363 363 364 -\\ 365 365 366 -\\ 367 367 368 368 369 369 ... ... @@ -372,29 +372,21 @@ 372 372 373 373 {{layout-cell}} 374 374 {{panel title="Search All Documentation:"}} 375 - 376 - 377 377 {{livesearch/}} 378 378 {{/panel}} 379 379 380 380 {{panel title="Search USER OPERATIONS Documentation:"}} 381 - 382 - 383 383 {{pagetreesearch rootPage="User Operations - Managing Your Data"/}} 384 384 {{/panel}} 385 385 386 386 {{panel title="On this page:"}} 387 - 388 - 389 389 {{toc/}} 390 390 {{/panel}} 391 391 392 392 {{panel title="More USER OPERATIONS Documentation"}} 393 -{{expand}} 394 - **Add Users 395 -** 630 +{{expand title="Click here to expand..."}} 631 + **Add Users** 396 396 397 -(% style="margin-left: 60.0px;" %) 398 398 399 399 400 400 (% style="margin-left: 60.0px;" %) ... ... @@ -403,7 +403,6 @@ 403 403 (% style="margin-left: 60.0px;" %) 404 404 [[doc:Pre-Import Checklist]] 405 405 406 -(% style="margin-left: 60.0px;" %) 407 407 408 408 409 409 (% style="margin-left: 60.0px;" %) ... ... @@ -440,26 +440,19 @@ 440 440 **Target Audience Segments** 441 441 442 442 (% style="margin-left: 60.0px;" %) 443 -(% style="color: rgb(0,51,102);" %) __ 444 -__ 677 +(% style="color:#003366" %) 445 445 446 -\\ 447 447 448 - \\680 + 449 449 {{/expand}} 450 450 {{/panel}} 451 451 452 -\\ 453 453 454 -\\ 455 455 456 -\\ 457 457 458 -\\ 459 459 460 -\\ 461 461 462 - \\689 + 463 463 {{/layout-cell}} 464 464 {{/layout-section}} 465 465 {{/layout}}
- Action-Tab.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +160.4 KB - Content
- Action-manager menu.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +40.4 KB - Content
- Define-banner-target.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +91.2 KB - Content
- Screen Shot 2021-11-17 at 18.36.23.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +72.2 KB - Content
- Screen Shot 2021-11-17 at 18.48.18.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +227.9 KB - Content
- Screen Shot 2022-03-31 at 14.42.25.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +83.1 KB - Content
- SegmentTableCharts2.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +451.3 KB - Content
- SegmentTableChartsDoc.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +514.2 KB - Content
- SegmentUserAddedMsg.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +145.3 KB - Content
- SegmentsKnownUnknown3.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +577.2 KB - Content
- Web-behavior.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +108.2 KB - Content
- action-manager.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +220.8 KB - Content
- add-url.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +14.5 KB - Content
- adduserSegment.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +7.2 KB - Content
- custom-popup-box.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +76.8 KB - Content
- define-action.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +52.3 KB - Content
- display data.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +6.8 KB - Content
- expanded-target-list.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +189.3 KB - Content
- image2021-10-25_15-11-53.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +106.1 KB - Content
- image2021-10-25_15-2-52.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +155.3 KB - Content
- image2021-10-25_15-3-35.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +155.3 KB - Content
- image2021-10-25_15-42-47.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +56.7 KB - Content
- image2021-10-25_15-50-49.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +84.0 KB - Content
- image2021-10-25_15-51-28.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +84.0 KB - Content
- image2021-10-25_15-55-34.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +37.3 KB - Content
- image2021-10-25_15-8-42.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +453.3 KB - Content
- image2021-10-25_16-35-1.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +69.8 KB - Content
- image2021-10-25_16-57-14.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +190.5 KB - Content
- image2021-10-25_16-59-11.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +150.2 KB - Content
- image2021-10-25_16-59-19.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +150.2 KB - Content
- image2021-10-25_17-16-33.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +86.8 KB - Content
- image2021-10-25_17-54-54.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +284.2 KB - Content
- image2021-10-25_18-2-56.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +333.1 KB - Content
- image2021-10-25_18-22-16.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +72.9 KB - Content
- image2021-10-25_18-23-50.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +458.8 KB - Content
- image2021-10-25_18-6-13.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +855.5 KB - Content
- manage segments.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +107.7 KB - Content
- media_1436816640442.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +21.7 KB - Content
- media_1436816664853.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +23.4 KB - Content
- media_1436816784643.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +57.8 KB - Content
- media_1437059609834.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +33.0 KB - Content
- media_1437064543783.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +107.8 KB - Content
- media_1437064785909.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +31.5 KB - Content
- media_1437065487760.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +28.2 KB - Content
- media_1437075145033.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +66.1 KB - Content
- media_1437079883697.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +45.6 KB - Content
- media_1442601673145.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +24.7 KB - Content
- media_1442602167866.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +120.4 KB - Content
- media_1442611132544.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +83.1 KB - Content
- media_1442946953775.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +54.1 KB - Content
- media_1442947217827.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +48.9 KB - Content
- media_1443033012905.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +124.4 KB - Content
- media_1443034475680.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +16.3 KB - Content
- media_1443035194695.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +13.7 KB - Content
- media_1443036194948.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +15.3 KB - Content
- media_1446742365693.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +34.6 KB - Content
- media_1446742842763.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +40.7 KB - Content
- pencil edit.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +8.3 KB - Content
- pop-up-action.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +140.4 KB - Content
- segment manager menu.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +41.0 KB - Content
- segment-content.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +92.1 KB - Content
- segment-definion.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +80.3 KB - Content
- segment-demos.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +102.1 KB - Content
- segmentKnownsUnknowns.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +357.3 KB - Content
- target-definition.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +83.4 KB - Content
- target-engine-menu.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +41.2 KB - Content
- target-list.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +143.3 KB - Content
- target-review-and-save.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +101.9 KB - Content
- target-segment-action.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +81.3 KB - Content
- trashcan delete.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +9.1 KB - Content
- web-behavior-2.png
-
- Author
-
... ... @@ -1,0 +1,1 @@ 1 +XWiki.XWikiGuest - Size
-
... ... @@ -1,0 +1,1 @@ 1 +115.1 KB - Content
- Confluence.Code.ConfluencePageClass[0]
-
- id
-
... ... @@ -1,1 +1,1 @@ 1 - 541983921 +66688 - url
-
... ... @@ -1,1 +1,1 @@ 1 -https://info.onecount.net//wiki/spaces/OD/pages/ 54198392/Segment Manager1 +https://info.onecount.net//wiki/spaces/OD/pages/66688/Segment Manager